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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

Personalized videos have emerged as a powerful medium across all institution types, appearing in the top three most effective strategies for public universities and community colleges in the RNL Marketing and Recruitment report. Read the report Ready to transform your institution’s recruitment strategy with data-driven insights?

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Example: This photo, culled from Instagram shows a sponsored “Week in the Life” post curated by students of Georgetown University/McDonough School of Business’s MSC in Business Analytics program. Example: Here, John Cabot University allows visitors to its website to explore stories, and events, from its alumni, students, and faculty.

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How Can You Engage the Families of Current Students?

Ruffaloni

To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). To learn more about the study, download the report here.

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Beyond Sticker Shock: Helping Families See the True Cost of College

Ruffaloni

Source: 2024 Prospective Family Engagement Report But what does this mean for colleges and universities, and how can they help families look beyond the sticker shock to understand the true affordability of a degree? The bottom line and more findings from our Perceptions report Download your copy now.

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Free Marketing Tools for Every Enrollment Marketer's Tech Toolkit

The Enrollment Marketer

Download it so you can get a bird's eye view of key technical SEO metrics on your site. The University of Colorado has a great tutorial on how to do this, but here’s our quick explainer: On the webpage, right-click the section header/element you wish to inspect and in the popup menu, click “Inspect.”

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What Keeps Students Up at Night? Understanding College Safety Concerns

Ruffaloni

While each students experience is unique, the themes that emerge highlight common anxieties that colleges and universities must address. Promote anonymous reporting systems for suspicious activity. Building safer campuses: Where do we go from here? Strengthening support systems: Expand counseling, mentorship, and peer support programs.

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Don’t Get Rid of Email! New Findings From Studies of Students and Their Families

Ruffaloni

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. Nearly all students (94%) will open emails from colleges and universities, but only 20% remember at least one email from a specific university or college.