Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI
Ruffaloni
FEBRUARY 22, 2024
AI is a valuable tool, but SEO needs writing and strategy only a person can provide. Your website is the hub of your marketing strategy and one of your institution’s most important brand assets. In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website.
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