December, 2024

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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. They are the pages prospective students use most frequently to explore opportunities and compare offerings. They also tend to offer the greatest opportunities for competitive differentiation and lead generation. Why focus on degree program pages for search optimization?

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You Really Are Allowed To Be Sad Over The Holidays

Grown & Flown

When the first holiday lights start being hung around town, or we hear the first Christmas song on the radio, or we are sitting under our favorite blanket and see the first Christmas commercial on television, we always have an emotion wash over us. Sometimes that feeling is happy, warm and familiar. Sometimes it’s annoyance that this season has become so commercialized.

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The Power of Online Reviews: A Strategy for Private Schools

Enrollment Catalyst

Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your schools online presence; they are a strategic asset.

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Does Applying for Financial Aid Lower Your College Acceptance Odds?

Great College Advice

Many families worry that their student won’t be accepted if they check the box on the college application indicating that they will be applying for financial aid. So, this is the question I hear over and over: “Does applying for financial aid hurt my college admissions chances?” Generally speaking, we tell all our students, regardless of their family financial position, to apply for financial aid as there is very little downside and considerable upside potential.

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What Does Harvard University Look For? Requirements + Tips

AdmissionSight

Applying to Harvard might feel like a lot, but knowing what admissions officers actually want can make things much simpler. What does Harvard look for in an applicant? The answer includes strong academics, compelling extracurriculars, and an authentic story that showcases your unique strengths. Lets dive into the key aspects of building a successful Harvard application.

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How to Enhance Local SEO for K-12 School Websites

HEM (Higher Education Marketing)

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. SEO helps your website rank higher in search engine results, making prospective parents more likely to find you before other schools in your area.

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Beyond Sticker Shock: Helping Families See the True Cost of College

Ruffaloni

When it comes to choosing a college, the sticker price can be a major turnoff. A significant 65% of prospective students and 67% of their families report ruling out institutions based solely on the advertised sticker price. Source: 2024 Prospective Family Engagement Report But what does this mean for colleges and universities, and how can they help families look beyond the sticker shock to understand the true affordability of a degree?

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50 Best Fantasy Books of All-Time

College Transitions

When you think of fantasy, you probably think of elves, dwarves, and (natch) hobbits. I’m here to tell you that there’s more to fantasy than LOTR. Here’s 50 of the best fantasy books of all time.

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Should You Take AP Stats or AP Pre-Calc?

PrepScholar

Are you wondering, "Should I take AP Stats or AP Pre-calc?" Choosing between AP Statistics and AP Pre-Calculus can be difficult for high school students trying to decide on an AP math course. The decision you make could impact your college applications, college courses, and even your career path. So how can you make the best decision for you? You'll need to understand what each course covers and the factors to consider when choosing a class.

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UPenn Acceptance Rate: Admissions Statistics

AdmissionSight

The University of Pennsylvania (UPenn) has built a reputation as one of the toughest schools to get into. With its top-tier programs and global prestige, it pulls in thousands of ambitious, high-achieving students every year. For the Class of 2028, the UPenn acceptance rate dropped to a record-low 5.4%. If UPenn is on your radar, understanding the acceptance rate is key.

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Celebrate the Season: Top 10 Holiday Videos From Schools in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes Its the most wonderful time of the year! The holiday season represents the perfect time to reflect on all that your school community has accomplished and celebrate it. What better way to look back on 2024 with your staff, students, and families than a highlight video? For years now, weve been compiling lists of our favorite holiday highlight videos from schools, sharing fun and compelling ideas that you can try to connect with your audience.

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5 Reasons to Administer the Refreshed College Employee Satisfaction Survey (CESS)

Ruffaloni

The expectations of higher education faculty and staff have changed. Understanding the experiences, opinions, and satisfactions of your faculty and staff is invaluable to creating a healthy culture and work environment. But it’s not just about fostering a positive atmosphereit’s also critical for retaining your employees, improving the student experience, and reducing the risk of lost institutional knowledge.

Retention 130
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31 Christmas Gifts Under $50: College Students and Teens (2024)

Grown & Flown

We are a reader-supported site and receive compensation from purchases made through these links. See more about our Privacy and Affiliate policies here. We’ve found wonderful Christmas gifts for college students and teens under $50. Some are practical, while others are just fun. We guarantee that they will love these birthday or holiday gift ideas.

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Is College Admission Clear-Cut?

Georgia Tech Admissions Blog

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. Welcome, Ashley! I used to think a lot of things in life were pretty clear-cut. I was very confident washing your hands was clear-cut until four years ago when I learned I was doing it wrong (rest assured, dear reader, I now take my time to sing “Happy Birthday” twice while I scrub).

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Why MBA Applications Are Soaring–and How You Can Prepare for Success

Top Tier Admissions

In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. Prestigious business schools like Harvard , Wharton , and Kellogg have reported double-digit increases in applications, driven largely by domestic candidates.

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Can a College Revoke Your Acceptance? Insights and Advice

AdmissionSight

You’ve just gotten into the college of your dreams. The excitement is real—you’re planning your future, envisioning campus life, and soaking in the joy of your achievement. Then, out of nowhere, you get a notification that turns your world upside down. Your acceptance has been revoked. You freeze, staring at the screen, feeling a mix of shock, worry, and fear.

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WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience

HEM (Higher Education Marketing)

Reading Time: 11 minutes For school administrators and marketers, the decision to integrate new communication tools is often met with the challenge of identifying which platform can better serve their specific needs. Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience?

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5 Graduate Education Trends to Watch in 2025

Ruffaloni

The outlook for graduate education in 2025 is strong. I always look forward to fall because so many of the trend reports that I rely on to get a sense of whats next are released. Whether it is the new IPEDS data, the latest from National Student Clearinghouse, the IIE Open Doors report on international students, or others, I spend time thinking through what the most important data mean for institutions.

Education 130
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Dear Kids, I Promise Not to Be a Pain About How We Celebrate Holidays

Grown & Flown

Dear Kids, Okay, for starters and the record: this promise is a re-gift. This is an example of doing unto others what was done unto you. Specifically, your wonderful grandparents, did this to your dad and me. Im trying to repay them forward, not take some jab and get back at them. Theyve made the holidays easy for our family; the best way I know to thank them is to commit to following their lead.

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13 Best Therapeutic Gap Year Programs – 2025

College Transitions

When I was teaching first-year students at the University of Iowa, I often talked with students who were absolutely beleaguered by their early college experiences.

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2025 UGA Overall EA Admissions

UGA Undergraduate Admissions Q & A

Out-of-State Early Action decisions will be released at 4 pm EST today, so here are some details about the overall EA applicant and admitted groups. When you log into your status page, you will see a View Update link under the Status Update, and that is where you will see your decision. About 20 minutes after we release decisions, an email will go out to students who have not already checked their status letting them know a decision is available on their status page.

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Harvard Motto: What It Means and Why It Matters

AdmissionSight

What comes to mind when you think of Harvard? Prestige, old brick buildings, maybe that iconic crimson color? One of the most important aspects of Harvard is its motto, which has stood the test of time and remains a key part of the university’s identity. It represents a powerful philosophy that underpins everything the university stands for. Today, we’re diving deep into the Harvard motto, its origins, and why it still matters so much today.

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UT Austin: Early Trends

Top Tier Admissions

The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. Applications for freshman admission increased 24.3% this year, for a staggering total of 90,562 applications. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%.

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

Read the report. Earlier this year, I was interested to read RNLs Generations of Online Learners report, which was produced by cross-tabbing our national survey of (largely) prospective online students by the three primary student generations. There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset.

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How to Survive the Holidays With Your Teen: Ten Expert Suggestions

Grown & Flown

Holidays are a beautiful magical time of celebration and family. Except when they are not. Holidays can seem a bit less magical when your teen or young adult child stops listening for reindeer on the roof and starts pushing back on family traditions. When you are a lover of family traditions and pickled in holiday music ( Theres no place like home for the holidays) this transition can be tough.

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How to Write a Winning College Transfer Essay

College Transitions

Much like snowflakes, DNA profiles, or interpretations of a David Lynch film, no two college transfer applicants are alike. Even if two prospective transfers to Boston University are both named Fred and each hail from Farmington, CT, their paths, and the contours of their academic journeys are probably quite different from one another.

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Early Decision 2 (ED2) College Admissions Advice 

Great College Advice

So, you have been deferred, wait-listed, or rejected in the Early Decision 1 (ED1) round. Yes, it is disappointing but pick yourself up, dust yourself off, and reassess your situation. You are still in a great position to end up attending a college where you will have a fantastic experience. One of your first questions should be whether to apply to another college in the Early Decision 2 (ED2) round.

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Top 7 Benefits of Attending a Local Community College

AdmissionSight

Are you a high school student unsure about which colleges to apply to, or maybe an adult thinking about going back to school? If so, have you considered the benefits of attending a local community college? There are plenty of reasons why community college might be the perfect fit for you. The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% from fall 2022.

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Dear Roadie: How Will a Tragic Accident That Caused My Daughter’s Grades to Plummet Impact Her College Applications?

road2college

Dear Roadie, While in high school, my daughter was involved in a tragic accident that nearly killed her. Her best. The post Dear Roadie: How Will a Tragic Accident That Caused My Daughter’s Grades to Plummet Impact Her College Applications? appeared first on Road2College.

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Give Yourself the Gift of Efficiency: How Our CRM and SIS Solutions Can Transform Your Institution

HEM (Higher Education Marketing)

Reading Time: 8 minutes As a school striving to broaden its reach, you likely already understand the importance of personalized communication to attract and retain students. That may sound like a lot of work because, without the right tools, it certainly can be. Fortunately, our team, with over fifteen years of experience working closely with educational institutions, has developed specialized solutions that address key challenges faced by schools looking to streamline their processes and boost

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Former College President On Choosing a Major: Avoid This Big Mistake

Grown & Flown

December brings talk of college football playoffs and the start of basketball season. The Thanksgiving holiday might have included a visit home from your college student, and that can be a terrific family time. With or without a visit, there will be lots to talk about, including decisions about second semester (quarter) classes. Some students, especially sophomores, are beginning to zero-in on a major.

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Preparing for Early Admissions Decisions

AHM Advising

High school seniors and parents, this is undoubtedly a stressful time. The holiday season has arrived, midterms are around the corner, and admissions decisions for ED I will soon be released. Please try to keep it all in perspective. If you happen to receive a defer or deny decision in December, take a deep breath and remember that this is not the end of the journey - it is just a detour.

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What to Do If Your College Application is Deferred

Great College Advice

As the first wave of Early Action (EA) and Early Decision (ED) results arrive in the first few weeks of December, many students may be deferred from the school of their dreams. By being deferred, the college is telling you that it has been unable to make a final decision on your application. You may be within its profile of admitted students but not near the top.

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Harvard University vs Harvard College: Are They Different?

AdmissionSight

Harvard University vs Harvard College: many people mistake these two as separate institutions. This misconception may be because of the different academic focuses and degree levels associated with each of them. So is Harvard College the same as Harvard University ? Its actually not as simple as that. In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences.

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SAT and ACT Resource Guide for Students and Families | Scoir

Scoir

Help! My daughter is a junior, and I have no idea what to do. Should she take the SAT? The ACT? How should she prepare? Do we use a tutor? An online class? Which books should we buy? Where do we begin?

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AI and College Admissions: The Good, the Bad, and the Ugly

Princeton College Consulting

One of the most pressing topics in college admissions today is students use of artificial intelligence (AI) when writing their application essays and the potential consequences that come with it. As a parent, you may wonder: Is AI the secret weapon for college applications? However, the answer isnt black and whiteit depends on how students use it. What truly matters is whether they rely on AI to generate generic essays or leverage it to enhance their creativity and craft engaging responses.

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How to Add Magic to the Holidays: 7 Traditions for Families With Teens

Grown & Flown

Theres nothing like the magic of the holidays with little ones. Sadly, once our kids stop believing in Santa and start sleeping in on Christmas morning, it can feel like all the magic is gone. This time of year, parents of big kids sometimes feel a little wistful and long for the days when joy and wonder filled our homes for weeks. Even though we can never totally recapture those precious days, with a little creativity, there are a few holiday traditions your family can adopt to bring a sense of

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