February, 2025

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10 Costly Enrollment Marketing Mistakes Schools Keep Making

Enrollment Catalyst

One of the unique advantages I have is working with schools across the country. And let me tell youIve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be.

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Four Reasons Why Small, Rural Liberal Arts Colleges Are a Good Choice

Grown & Flown

There are more than 200 liberal arts colleges in the United States , and size and location have long been a challenge for all but the most elite among them. In the very first phase of their college search, students often make a definitive determination about size, eliminating a whole set of schools that have the attributes they desire. And colleges in rural locations are often summarily dismissed in favor of urban counterparts.

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What Keeps Students Up at Night? Understanding College Safety Concerns

Ruffaloni

“I’m scared to walk alone at night.” “What if someone targets me because I’m Muslim?” “Will I be safe being openly gay on campus?” These aren’t just random commentsthey’re real voices from our latest research, and they stopped me cold. For the past three years, RNL and ZeeMee have been diving deep into the emotional landscape of college planning.

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UT-Austin Waitlist Tips and FAQs

Tex Admissions

Tourists waiting in line for their Instagram poses at East Balis Lempuyang Temple Note and PSA: I do not assist with the UT Waitlist academic update essay or Letter of Continued Interest at other universities for non-clients. Do not pay anyone to assist you with these essays - unscrupulous services prey on peoples grief. Im understandably receiving many questions about UT-Austins new opt-in waitlist for Fall 2025 first-time freshmen applicants.

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Yale Supplemental Essays 2024-2025: Writing Tips + Examples

AdmissionSight

Yale University has an extremely competitive admissions process with a 3.7% acceptance rate. Fortunately, you can stand out among the pool of applicants by creating compelling essays. Yale requires eight supplemental essays overall, but QuestBridge applicants will only need three. For each prompt below, well give brainstorming ideas, tips to structure your essay, and supplemental essay examples to help you write your own responses.

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Best Summer Programs for High School Students — 2025

College Transitions

An increasing number of selective colleges now scrutinize how applicants spend their summers during high school. Some parents, in response to this trend, have blown thousands of dollars on summer programs for teens that may provide an enriching experience, but do little to distinguish their child from the rest of the applicant pool.

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What is a Weighted or Unweighted GPA? Which Do Colleges Care About?

College Wise

Weighted versus Unweighted GPAs: A Closer Look Anyone who has worked as an admission officer or college counselor will tell you that questions about student grade point average (GPA) come up almost as frequently as the sun rises. Families routinely ask, Which is better, a weighted or an unweighted GPA? To which I often jokingly reply, Yes. And I realize youre not asking a yes-or-no question.

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The Hidden Crisis in College Planning: What’s Happening to Middle-Income Families

Ruffaloni

Millions of students and families are caught in a middle-class crunch for affording college. Approximately 7-8 million families with school-age children are in the middle-income bracket ($60,000-$200,000). That’s not just a statisticit’s a massive segment of your potential student population caught in a precarious position. According to recent Census data, these families make up about 40% of all U.S. households, with 39% of family households including children under 18.

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The Value of Writing (and Publishing) in High School

Top Tier Admissions

The role of writing in the high school curriculum has evolved drastically over the last few decades alongside the digital media explosion, the advent of laptops and tablets in the classroom, and the arrival of ChatGPT. Fewer students are hunching over Blue Books, racing to hand-write a five-paragraph essay defending their stance on the leading cause of the Civil War.

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College Visits 2025: Here’s what you need to know about Virtual and On-Campus Visits

Admissions Mom

One of my favorite parts about the whole college admissions experience (especially since there are so many stressful aspects) has always been college visits! I loved visiting with my own children, and I’ve continued to enjoy the visits as a consultant. Ive visited well over 90 college campuses and when I’m there on campus, I like to stand outside the bookstore or wander around the grounds and just think about all the excited kids who will become themselves in the dorms, the library,

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Best Osteopathic Medical Schools – DO Acceptance Rates – 2025

College Transitions

If you’re aspiring to become a future healthcare practitioner, your journey to becoming a physician might take you through the doors of an osteopathic medical schools. These institutions provide you with a unique perspective on patient care, seamlessly blending traditional medical sciences with a specialized focus on the musculoskeletal system and manual therapies.

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Beyond the Numbers: How Test Scores Are Used in Admission

Georgia Tech Admissions Blog

This week we welcome Senior Assistant Director for International Admission, Sara Riggs, to the blog. Welcome, Sara! I have a bad habit of misplacing my drivers license. Usually, I request a replacement online. However, when I recently stashed it in a hiking bag or airport-designated travel pouch (or wherever licenses go to disappear), the impending REAL ID deadline motivated me to finally get my star-bearing, flight-approved copy.

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To My Daughter As She Leaves for College: Remember These 12 Things

Grown & Flown

One by one, my children unintentionally and innocently keep knocking the wind out of me. First my son flew the coop, now my daughter is about to do the same. Here are the things I want to remember to tell my off to college daughter. (Unsplash Joanna Nix) Our poor youngest child, who is a sophomore in high school, is afraid all her dad and I are going to do when her sister leaves in August is stare at her.

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How to Be Proactive in a Rapidly Changing, Complex, and Evolving Higher Education Landscape

Ruffaloni

How can you make the future of your campus more clear and sustainable? As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. Institutions today must navigate shifting policies, demographic changes, public sentiment, natural disasters, economic pressures, compliance mandates, safety concerns, tale

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The Best Summer Programs for High School Students

Top Tier Admissions

Summer: a time to relax, lay out on the beach, andreturn to the classroom? Its true! Intellectual exploration is not reserved for the school year alone. In fact, admissions officers are increasingly interested in how students are using their summer breaks, recognizing that, for many students, summers represent the largest amount of free time they will have during high school.

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2025 Early Decision (ED) and Early Action (EA) College Admissions Trends

CTK College Coach

Where are CTK Class of 2025 students gaining admission in the early rounds this year? Our own CTK students have been accepted to dozens of colleges so far, including the most selective national schools like Cornell, Princeton, and Vanderbilt; mid-size urban colleges like Villanova University, American University, Northeastern University, and Drexel; large national universities like the University of Michigan, University of Virginia, Ohio State University, University of Maryland, and the Universi

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Different Types of Engineering Majors, Explained

College Transitions

Many STEM-focused students who enjoy problem-solving, have excellent attention to detail, and possess a perpetual curiosity know that they want to become engineers. However, they are often confused by just how many different engineering majors are available (not to mention the countless engineering sub-disciplines and interdisciplinary engineering concentrations).

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College Admissions Trends in 2025

College Success

The college admissions process is undergoing significant change, driven by advances in technology, shifts in the law, and student expectations as they apply to college. These trends are redefining how institutions evaluate applicants and how students navigate the admissions process. Among the most transformative forces. The post College Admissions Trends in 2025 appeared first on Kate Sonnenberg College Admissions Success.

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After Years of Being a Dance Mom, This is How the Last Lesson Felt

Grown & Flown

Nurturing and supporting your childs talent takes energy, commitment, money, and sacrifice. Mostly, though, it takes time. For many of us, that time is most often spent in the car. When my youngest daughter started ballet lessons, I wanted her to get the best training, just I had years ago. Since there were no high-quality schools nearby, we began commuting 50 minutes to lessons, rehearsals, and summer programs.

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Flexibility is the Future!

Georgia Tech Admissions Blog

Im surrounded by stretchers. Sorry, that sounds way too serious. I mean I am surrounded by a lot of people who stretch. My wife is a physical therapist. If youve never been to a PT (or lived with one), good for you. We were married before she went to Physical Therapy school and I work in college admission and enrollment, so I feel qualified to make up statistics and say 50% of that degree and 75% of their advice/work surrounds stretching.

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Transforming the Student Journey: From First Click to First Day With a Student Portal

HEM (Higher Education Marketing)

Reading Time: 10 minutes Think about the last time you ordered something online or streamed your favourite show. Remember how pretty seamless it was? That’s exactly what today’s students expect from their college application experience. Gen Z and Gen Alpha students have grown up in a digital world, with all its associated benefits. You have to acknowledge that they’re looking for the same smooth, user-friendly experience when they apply to schools, and this is no easy task.

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College professors vs. high school teachers: What’s the difference?

Colorado State University

Wondering how your academic experience in high school might change when you get to college? Your teachers in high school might have different ways of doing things than your professors in college. Here are some key differences you will likely experience when you make the jump. #1. Availability for Questions and Support High school In high school, you are often in the same building with your teachers all day, every day.

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Yale Acceptance Rate: Early Trends

Top Tier Admissions

Yale University , an Ivy League institution in New Haven, Connecticut, accepted 728 Early Action applicants to the Class of 2029. These were the first applicants to apply under Yales new test-flexible policy which requires at least one ACT, SAT, AP, or IB set of test scores. YALE ACCEPTANCE RATE: EARLY TRENDS Of the 6,729 early action applicants, 10.8% were admitted while 17% were deferred until the regular decision round, according to the Yale Daily News.

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The enrollment cliff crisis: How to pivot, not panic

Niche

No, its not time to jump. But it is time to strategize and fast. Were talking about that dreaded enrollment cliff , and its no longer impending. Its happening. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade.

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College Search With AI Here’s the Guide You Need

Grown & Flown

As my daughter began her college search we soon found ourselves drowning in information. Sure, there were plenty of public lists and rankings on social media, but when it came to what she actually wanted in a school, how could she find the best fit? AI would be the answer to creating an organized and personalized college list. We started using AI, ChatGPT not as a shortcut but as a research assistant.

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What is a Pell Grant? A guide to eligibility, requirements, and how to apply

College Essay Guy

What is a Pell Grant? As a prospective college student, this is one of the most important questions you can ask. Thats because, depending on factors like your socioeconomic status, the answer to this question may be your ticket to making an expensive college education more affordable. Unfortunately, far too many students who might benefit from this grant do not know enough about it.

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Discover How to Score Higher on the SAT and ACT

HelloCollege

Learning how to score higher on the SAT and ACT isnt just about studying harderits about studying smarter. And part of that is knowing how each test is scored. The way each test is structured means that strategy plays a big role in your final results, especially given the shift towards the digital SAT and the new changes to the ACT. The ACT s straightforward scoring rewards accuracy, while the SAT s adaptive modules make things more complicated.

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AP Practice Exams: What You Didn’t Know

Peterson's Blog

What if you could earn $1000 to perform well on an Advanced Placement exam? The average cost of a typical 3 credit hour college course is slightly north of a grand, meaning that with every high score achieved per AP exam, you can save that many thousands of dollars from your college experience. How does this work? Most colleges and universities are eager to see a score of 4 or 5, indicating that you are qualified for that subject.

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Is Cornell Test Optional? Requirements + Tips

AdmissionSight

Cornell University is test-optional, but not for long. For Fall 2025 applicants, Cornell remains test-optional, giving students the choice to submit SAT or ACT scores. However, this policy will change for Fall 2026 admissions, when standardized test scores will once again be required. Understanding Cornells shifting test policies is crucial for applicants.

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The Best Schools for Transferring

Top Tier Admissions

The end of high school and the first semester of college is a time of huge personal growth. It makes sense that not every decision that you made senior year will feel right several months outfrom who you took to prom to which posters you packed for your college dorm room. As many as 15% of students transfer institutions at some point in their college career.

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What Is Grandmacore and Why Should Your Teen Jump Onboard?

Grown & Flown

As parents of teens and young adults, we’ve witnessed countless trends come and go. But the latest phenomenon sweeping through college campuses and high schools is something we never expected: grandmacore. Our tech-savvy, social media-obsessed kids are suddenly embracing activities traditionally associated with their grandparents’ generation.

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CRM vs. LMS: Understanding Their Roles in Educational Marketing Strategies

HEM (Higher Education Marketing)

Reading Time: 8 minutes Are you wondering what sort of systems your school needs to streamline processes, enhance communication, and maximize student success? Two critical tools in this digital transformation are Customer Relationship Management (CRM) systems and Learning Management Systems (LMS). If youre thinking about which kinds of systems to implement – CRM vs LMS ?

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Jack Kent Cooke Scholarship Guide

College Essay Guy

The Jack Kent Cooke Scholarship is pretty awesomeits one of the most generous scholarships available for high-achieving high school students with financial need. If selected as a recipient, youd receive up to $55,000 each year to help pay your college tuition and related expenses. Youd also gain access to a supportive community of scholars, networking opportunities, and academic advising.

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The Secret to Acing Big Exams? It’s Not Cramming

Simply Admissions

Preparing for major examsthe SAT, ACT, AP tests, and IB assessmentscan feel overwhelming. But top scorers dont just rely on luck or natural ability. They study smarter. So whats the secret? Its called spiraled learning. Instead of last-minute cramming, this research-backed methodhighlighted in Make It Stick by Peter C. Brownhelps you retain information long-term by consistently revisiting and reinforcing past material.

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UC San Diego Ranking 2025: Stats + Admission Tips

AdmissionSight

If you’re considering applying to the University of California, San Diego (UCSD) , you’re probably wondering just how prestigious this school is. With so many universities, ranking plays a huge role in making an informed decision. Knowing where UC San Diego stands nationally, globally, and in specific programs can help you decide if it fits you.

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MIT Acceptance Rate: Early Trends

Top Tier Admissions

The Massachusetts Institute of Technology , a world-renowned research university in Cambridge, Massachusetts, has an undergraduate population of around 4,500. This year, 12,053 students applied through Early Action to the MIT Class of 2029 and 721 were offered admission. MIT ACCEPTANCE RATE: EARLY TRENDS MITs early acceptance rate rose slightly to 6% this year, compared to 5.3% for the Class of 2028.

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The 5 Best Apartment and Dorm Microwaves of 2025

Grown & Flown

Credit: Home Depot We are a reader-supported site and receive compensation from purchases made through these links. See more about our Privacy and Affiliate policies here. If you have a teen who’s about to fly the coop to college, its time to start shopping! Theres a long list of things you dont want to forget , possibly including a mini fridge and/or microwave.