October, 2022

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Online Leaders Indicate Significant Spending on Marketing

Ruffaloni

RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report.

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Applying to the UK? How to write your UCAS Personal Statement

Ivy Central

In a recent blog , I introduced readers to the Universities and Colleges Admissions Service, or UCAS for short. In the article, I went over the elements that made up a UCAS application and briefly described the Personal Essay students need to write. In this blog, I will go into more detail about the essay, what it is and how to write it. In a nutshell… Your UCAS Personal Statement (PS) is the one opportunity to discuss why you want to study a particular degree.

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Why You Need a Higher-Ed-Specific Call Center to Help With Enrollment

Enrollment Builders

There’s no shortage of leads coming to your higher ed admissions department every day, but your team still struggles to grow new student enrollment. They are overwhelmed and stressed. There’s overall dissatisfaction among your employees, which looks like high turnover or counselors with decades of seniority who now function as little more than seat warmers.

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What does “Test-Optional” Really Mean? Your 4 Major Questions Answered

Koodoos Learning

The test-optional movement started almost 50 years ago at Bowdoin College, but in the past few years, more and more colleges have joined along. Recently, diversity concerns may have led to more colleges deciding to go test optional. According to a news release, University of San Francisco shares, “More than 1,000 accredited four-year colleges and universities in the U.S. that are now test-optional, according to the National Center for Fair and Open Testing.

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Understanding the Consideration Phase of the Family Journey

Enrollment Catalyst

After a parent is aware of your school, the next phase of the Family Journey is Consideration. This is the second phase in the Family Journey model developed by Andy Lynch, President and CEO of North Star Marketing. Let’s take a look at how a parent considers your school as this builds on the Awareness Phase : As the parent considers your school, the awareness generated through word-of-mouth conversations and online research in the first phase will be significant to determine their next step.

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How to Amplify Your School’s Message With Social Media Engagement Ideas

HEM (Higher Education Marketing)

Reading Time: 10 minutes Creating the right content for social media can be a challenge for most schools. But an even bigger challenge is getting the response you want from your target audience. Some schools put a lot of time, effort, and creativity into their social media messages, but they just don’t seem to get the levels of engagement they want.

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New Approaches for Managing Student Mental Health Crises

EAB

Podcast. New Approaches for Managing Student Mental Health Crises. Episode 125. October 25, 2022. Welcome to the Office Hours with EAB podcast. You can join the conversation on social media using #EABOfficeHours. Follow the podcast on Spotify , Google Podcasts , Apple Podcasts , SoundCloud and Stitcher or visit our podcast homepage for additional episodes.

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4 Ways to Create More Collaboration Between Admissions and Marketing

Enrollment Builders

“When enrollment is up, praise marketing. When enrollment is down, blame admissions.”. If you’ve heard this quip on your higher ed campus, chances are there is a strained relationship between those two offices. At most colleges and universities, the admissions office and marketing department are separate, having two distinct functions. The main goal of the marketing office is to generate awareness and interest for the institution’s brand.

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In Case You Need More Time: A Special Note to Early Decision Applicants for Fall 2023 Admissions from the Executive Director of Undergraduate Admissions

Cornell University Undergraduate Admissions Office

Greetings! With the approaching Early Decision application deadline for Cornell University, application materials will be sent to us in increasing volume as many students work intently to finalize their admissions applications and essays. We will be working hard to process application materials and respond to related inquiries as soon as we can. Given the expected increase in activity this time of the year, we may not be able to respond to your emails and inquiries as soon as we would like.

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Quirky College Traditions

College Success

College students will be submitting their early decision or early action applications in the next two weeks. and finalizing their college list for regular decision deadlines. While quirky traditions may not be a reason for students to apply (or not apply) to. The post Quirky College Traditions appeared first on Kate Sonnenberg College Admissions Success.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as a visually captivating way to showcase your school and its community. But when it comes to producing these types of promotional videos for schools, you may be picturing a difficult process that requires a lot of time and resources—not to mention complex equipment and tools. .

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Teacher and District Leader Survey on Student Behavior

EAB

Survey. Teacher and District Leader Survey on Student Behavior. Creating conditions for K-12 students to thrive. District leaders are reporting a rise in student behavior concerns, which is preventing progress on pandemic recovery efforts, from academics to teacher morale. That’s why EAB's District Leadership Forum is conducting a nationwide survey on student behavior.

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Planning for College: First and Last Steps

Ivy Central

These first few months of the school year are busy, busy, busy! For those entering their freshman year/Grade 9, it can be a new start to their learning, while for those entering their senior year, it can feel like the beginning of the end. Whether you are in Grades 9, 10, 11, or 12, there is a lot to be done to help you prepare for college, and in this article, I’m going to give you some pointers to help keep you on track.

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Prospective Higher Ed Student Inquiry Forms—Are You Doing It Wrong?

Enrollment Builders

It may not seem obvious, but the request for information (RFI) forms on your college or university’s website can make or break your new student enrollment goals. Each of your RFI forms is one of the first interactions a prospective student has with your institution. They should: Be easy to locate and clearly marked. Be quick and easy to navigate and submit.

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Writing Your Best Personal Statement

Anna Ivey Consulting

I’m revisiting this video from lockdown, when I did a webinar on law school personal statements, hosted by our friends at Leg Up Legal. If you’re in the throes of writing your personal statement (or trying to write your personal statement), have a look!

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Weekly Update: October 28

DC College Counseling

Happy Halloween! BIGGEST COLLEGE-RELATED NEWS OF THE WEEK HALF OF STAFFORD HIGH SCHOOL STUDENTS OUT SICK 1,000 students at Stafford High School in Fredericksburg, nearly half of the student body, were out sick today with “flu-like and gastrointestinal symptoms.” The school is investigating the cause of the illness, and currently plans to be open on Monday.

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SEO for Private Schools: Boosting Your Visibility in the Parent Research Process

HEM (Higher Education Marketing)

Reading Time: 12 minutes Before choosing a school for their child, parents often conduct a lot of research. It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for private schools, you can make sure that your school is top of mind during the parent research process.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

Blogs. 5 Tips to Recruit and Enroll Latine/x Students in Your Community College. Prospective Latine/x college students in the U.S. are the most likely to choose community college as their first step when pursuing a higher education. They’re also more likely to be first-generation, come from families in the bottom half of earners, and delay or cancel their college plans due to financial struggles or caregiving responsibilities.

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The Don't Sweat It's and Don't Forget It's of your College Application

Scoir

It's ⚠️ TIME TO BE REAL ⚠️ in your college application! It turns out you can use humor and show your personality in your application and we'll tell you how! In this episode, Elena and Tom (from College Essay Guy Team and former college admissions officer) talk about the secret things you're probably worrying too much about and the things you don't want to forget in your college apps.

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Academic Burnout: How a Mom Helped Her Son Through a Difficult Time

road2college

This anonymous post originally ran in our Paying For College 101 group. It really struck a chord. We’ve edited the. The post Academic Burnout: How a Mom Helped Her Son Through a Difficult Time appeared first on Road2College.

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52 Weeks to College: Week 42

Anna Ivey Consulting

Finalizing Your Early Applications Deadlines for early applications are just around the corner. Everything is accelerating and intensifying, and you may be feeling completely STRESSED out. But take a breath. If you’ve been following the 52 Weeks plan, then you are more than ready to finalize your early applications. If you haven’t been following the 52 Weeks plan, you can still catch up.

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QuestBridge Scholars Network at Emory University

Inside Emory Admission

QuestBridge is a national nonprofit organization that connects the country’s brightest students from low-income backgrounds with leading universities. QB aims to increase the percentage of talented, low-income students attending the nation’s best universities and the ranks of national leadership itself. Learn more about QuestBridge. The following post was written by Julybeth Murillo 20C*, former president of the QuestBridge Scholars Network (QSN) at Emory University.

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6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process

HEM (Higher Education Marketing)

Reading Time: 9 minutes A streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage that prospective students are solidifying their intentions to enrol, making key decisions to determine the right program, campus, and semester. To go over and narrow their choices prior to registration, they’ll need to use an online student application portal. .

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Course Planning Optimization (CPO) Intensive: Monitoring Spring 2023 Registration On-Demand Materials

EAB

The Course Planning Optimization (CPO) module in the Academic Performance Solutions platform enables academic leaders, such as deans and department chairs, registrars, and other individuals to make data-informed course planning decisions to best support students. Review materials from the webinar to learn more about monitoring course registration. Thanks for your interest!

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How to Check Your Website’s Foundation

Enrollment Management

In this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website. The backend of your website is like the foundation of a […]. The post How to Check Your Website’s Foundation appeared first on Enrollment Resources.

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CSS Profile vs FAFSA: What’s the Difference?

road2college

There are two main financial aid forms: the FAFSA, which stands for Free Application for Federal Student Aid, and the. The post CSS Profile vs FAFSA: What’s the Difference? appeared first on Road2College.

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Why Does the SAT Still Matter?

SSA Online College Prep

Find out if most applicants submit their test scores ! Higher SAT scores = Higher amounts of merit scholarships Avoid Remedial Class and submit your SAT scores! Learn how to improve your GPA with SAT prep Read more college admissions tips on our blog ! Benefits of SAT Prep and Taking the SAT Honestly, because it gets you a better chance of getting into college - up to 2.3x better!

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The Power of Paying Attention

Humbach Education Consulting

When my first child was born, in 1991, the circumstances were not as I imagined. Born at 29 weeks, she spent the first six weeks of her life in the NICU. One of the blessings that came from this experience was the pediatrician that we were referred to - one that specialized in the care of premature babies. Dr. Gordon Blakeman saved my little family in many ways and perhaps the most profound was that at every appointment, he asked a series of questions, and listened to the answers.

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How to Minimize Supplemental Essay Stress

DC College Counseling

With early decision college application deadlines looming, high school seniors may find themselves knee-deep in supplemental essays right now. In addition to the 650-word Common Application essay (or comparable personal statement), many universities ask applicants to write supplemental essays. These responses vary greatly in number and complexity. Some schools may only require one additional short answer while others have upwards of ten supplemental essays.

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How to Cut Down Words in Your College Essay

College Essay Guy

It’s easy to let word count maximums dictate how you write. We are, after all, pretty well programmed to stay inside the boxes we are given and create boundaries for ourselves. (It’s the primary reason the 9 Dots Problem is hard for people, when it seems like it should be simple.) But letting word count limit what and how you write frequently leads to weaker writing: writing that’s cautious, uninspired, playing it safe.

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High School Counselors & College Admissions: What You Need to Know

Top Tier Admissions

As more families turn to private counselors for advice on application strategies and essays, we often hear students asking us if they still need to develop a relationship with their high school counselor at school for the purpose of college admissions. The unequivocal answer to this question is YES ! College and high school counselors not only write your recommendation to college, but they also communicate with college admissions officers, and they hold institutional knowledge about your school

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Mistakes to Avoid When Completing the Common Application

Excelsior Admissions Consulting

As students complete their early action and early decision applications. Help them avoid making these little mistakes. Make sure the personal information is entered correctly. Double check school name, email, and home address! Consent to be contacted by cell phone , if a college requests it. Students may be happy they did when waiting for admissions decisions.

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Who to Meet with During College Visit

Solomon Admissions

With the opportunity to visit a college campus, deciding who to meet with and why is the first hurdle. Depending on one’s needs, who to meet with can range from the typically seen admissions representative, to an athletics coach, to a professor. Although visitors tend to frequent college campuses during the summer due to availability of time and flexibility with travel, when school is not in session or bustling with students, staff and faculty typically remain on campus throughout the year.

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The Best College Admissions Blogs & Resources

HelloCollege

Whether you are a parent trying to find out more about college admissions or a high school student wanting to learn how to get into your dream school, it’s important to have all the relevant information about the admissions process. The blogs we will talk about in this post are some of the best resources on the web. They cover everything from letters of recommendation to test prep, to writing your personal statement and even filling out your college application.

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Choosing a College: How to tell if a College is Right for You

SSA Online College Prep

Jump to Cost | Academics | Connections | The Rest So you’ve gotten in – and to more than one college! Congratulations! The toughest part (the application process) is over, and now the fun part starts. However, this decision can often feel just as stressful. Where you choose to go will impact the next four years of your life and beyond. So how do you decide?

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EAB CEO David Felsenthal Named a Top 50 SaaS CEO of 2022

EAB

Press Release. EAB CEO David Felsenthal Named a Top 50 SaaS CEO of 2022. Felsenthal recognized for driving growth while staying true to education firm’s mission. October 25, 2022. Washington, DC, October 25, 2022 – EAB , the leading provider of education research, technology, and marketing and enrollment solutions, is pleased to announce our CEO, David Felsenthal, has been named one of the Top 50 SaaS CEOs of 2022 by The Software Report.

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Brown University Family Weekend 2022

Dr. Paul Lowe – Admissions Expert

This past weekend, I was invited by several of my Brown and Brown PLME clients to Brown University Family Weekend! What a great experience to see my clients and their parents enjoying the Brown campus and Thayer Street together! After two months on the campus, students were happily sharing their lives with their parents, siblings and aunts and uncles!