February, 2024

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

AI is a valuable tool, but SEO needs writing and strategy only a person can provide. Your website is the hub of your marketing strategy and one of your institution’s most important brand assets. In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website.

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Webinar: From Inquiry to Enrollment – Understanding the Admissions Sales Process

Enrollment Catalyst

Register now for this free webinar on Thursday, March 14, at 1 pm EDT. From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success. “From Inquiry to Enrollment” is a must-attend webinar tailored specifically for private school administrators and staff who are dedicated to optimizing their school’s enrollment strategies.

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Sacramento State Unveils Plans for First-in-the-Nation Black Honors College

BestColleges

Sacramento State University announced plans to open the nation's first Black Honors College this fall. The college will be an "institution within the institution" with its own faculty, staff, and learning spaces. All students interested in Black history, life, and culture are encouraged to apply. Sacramento State University announced its plans for a Black Honors College on campus, the first college or university to ever pursue an honors program specifically dedicated to supporting Black students

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Value (Capture) in College Admissions

Georgia Tech Admissions Blog

A few weeks ago, a friend told me about the concept of “Value Capture” – a phrase coined by Dr. Thi Nguyen, a philosophy professor at the University of Utah. Essentially, value capture occurs when a metric becomes the motivation for a certain behavior (Abstract and paper here.) For example, instead of posting pictures on social media to simply share with family and friends, we become focused on and consumed by the number of likes or impressions we receive.

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Liberty Mutual Insurance provides $2M in support of new campus in Nubian Square

#LetsBFRANK: The College Admissions Blog

Franklin Cummings Tech announced today a $2 million donation from Liberty Mutual Insurance. Delivered over five years to boost access to clean tech careers in environmental justice communities, this is one of Liberty Mutual’s largest philanthropic contributions and builds on the foundation’s long-time partnership with Franklin Cummings Tech. Liberty CleanTech Lab The funds will support the capital campaign of Boston’s only independent technical college as it moves forward with plans to build a n

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2024-2025 Common App Essay Prompts Ranked

Admissions.Blog

Write your best Common App Essay: 2024-2025 Edition Here is a dirty little secret: some of the 2024-2025 Common App essay prompts will bring you down like quicksand while others give you the exact structure and framing that you need to show and tell a story that colleges will love. In the below thirty-minute in-depth video I grade and rank each of the seven Common App essay prompts in order to help you determine which will give you the best chance of positively differentiating your college appli

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Is Online Education Really in Trouble? No, and Here Is Why!

Ruffaloni

The U.S. Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. There are three important findings: Undergraduate enrollment continued its decline but slowed to -2 percent (see Figure 1) Graduate enrollment contracted by 1 percent—the first time in a decade (Figure 2) Students opting to enroll in all online or some online courses a

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Biden Defines Student Debt Forgiveness for Borrowers ‘Experiencing Hardship’

BestColleges

The Department of Education over the last six months negotiated a student debt forgiveness plan for “borrowers experiencing hardship.” The plan would offer debt relief to borrowers with an 80% chance or higher to default on their loans soon. It also promises to create an application process for ongoing debt forgiveness. Higher education stakeholders agreed to greenlight the proposal despite some points of disagreement.

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How to Get 800 on SAT Reading and Writing: 9 Strategies From a Perfect Scorer

PrepScholar

Are you scoring in the 600-750 range on SAT Reading and Writing? Do you want to raise that score as high as possible—to a perfect 800? Getting to a perfect SAT Reading and Writing test score isn't easy. It'll require perfection. But with hard work and my strategies below, you can do it. I've consistently scored 800 on Reading and Writing on my real SATs, and I know what it takes.

SAT 105
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Beyond books: Helpful services you’ll find at CSU’s Morgan Library

Colorado State University

One of the things that really levels up when you go from high school to college is the library. At Colorado State, the William E. Morgan Library is four massive floors of books, technology, study and reflection rooms, cozy seating, and enough knowledge and specialty assistance to blow your mind. Here are just five (of many!) unexpected services you’ll find when you walk in the door. #1.

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Breaking News: Dartmouth to Request SAT or ACT for First-Year Applicants Again

Admissions.Blog

Dartmouth College Dartmouth College has announced that it will yet again require high school students to share either an SAT or ACT score as part of their application for admission. The change takes effect for students applying for Fall 2025 admission (those students who will begin their applications in Summer or Fall 2024). “The reactivation [of the test-required policy] has been modeled on a very comprehensive research study by a group of faculty,” said Lee Coffin, Vice President and Dean of A

ACT 105
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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

AI governance is a crucial part of the AI implementation process. Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. However, two-thirds of respondents said they are “very concerned” or “somewhat concerned” about the ethical implications of AI.

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Harnessing Word-of-Mouth in Private School Marketing

Enrollment Catalyst

As a consultant and advocate for effective private school marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school. While word-of-mouth will occur naturally and organically, I believe that your role is to inspire more of it in your community.

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Fintech, STEM, and AI: How Worcester Polytechnic Institute Is Shaping Future Business Leaders

BestColleges

The Worcester Polytechnic Institute (WPI) Business School has infused STEM and real-world learning into its curriculum. WPI Business School Dean Debora Jackson underscored the importance of STEM and real-world learning for business students in an interview with BestColleges. WPI has project-based learning centers across the globe, including a financial technology (fintech) project center on Wall Street.

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How to Get a Perfect 1600 SAT Score, by an Expert Full Scorer

PrepScholar

The maximum score on the SAT is a 1600. Out of the two million students who take the test every year, only about 500 get the highest possible SAT score. This elusive perfect score catapults you to the top of high school academic achievement and can be a big boost to your college applications. I scored perfect scores on the SAT. I actually scored two perfect scores —a 1600 in 2004 when I was in high school, and a 2400 in March 2014 when I took it ten years later.

SAT 105
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Complete Guide to the Western Undergraduate Exchange

road2college

If you live in a western state, you may qualify for a tuition discount at participating out-of-state colleges. Here is. The post Complete Guide to the Western Undergraduate Exchange appeared first on Road2College.

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Common App Confirms Essay Prompts for 2024-2025

Admissions.Blog

The Common App, which is used by over 1,000 colleges and universities, has confirmed that when the next first-year application cycle formally begins on August 1, 2024, its main essay prompts will remain the same as those on this year’s Common App. Thus, the seven prompt options first-year college applicants will have to carefully choose from in order to write one strong essay of up to 650-words will remain as follows: Some students have a background, identity, interest, or talent that is s

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Improving the Applicant Experience and Institutional Results Through Transcript Services

Ruffaloni

As the landscape of higher education continues to be fraught with enrollment challenges, steep competition, and rising costs, university leaders often find themselves in the unpleasant position of determining how to do more with less. What can be implemented to remove barriers for prospective students, improving their experience and institutional outcomes, while not sacrificing legitimacy or precious time and energy along the way?

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Leveraging AI in Private School Marketing: A Deep Dive with ChatGPT

Enrollment Catalyst

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. This discussion delves into how artificial intelligence, specifically ChatGPT, is transforming private school marketing and admissions, offering practical insights and innovative strategies. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement.

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Paper FAFSA Offers Workaround for Students With Undocumented, Noncitizen Parents

BestColleges

Students with a parent who doesn't have a Social Security number currently cannot complete the FAFSA. There is no timeline for a potential fix to this technical issue. Submitting a FAFSA form through the mail may provide a workaround for many students. It also ensures they can still qualify for state and institutional financial aid. Students whose parents are either undocumented or not U.S. citizens currently cannot submit the Free Application for Federal Student Aid (FAFSA) online, but one work

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Understanding Research Opportunities for High School Students

Estrela Consulting Blog

You are taking all of the courses available in your favorite subject in high school. You have some ideas for your future college major. So, how can you take your learning deeper, explore new topics, and showcase your passion for your academic interests beyond just your high school courses in your college applications?

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25 Best Boarding Schools in the US – 2024 Edition

College Transitions

If you are considering spending grades 9-12 at a boarding school, then you are about to make a financial investment every bit as sizable as the cost of tuition and living expenses at a private college. Fortunately for you, in 2024, there is no shortage of excellent boarding schools in the US.

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Parent Plus Student Loan Guide: How They Work, How to Get Them

road2college

Nearly 4 million U.S. parents have $111 billion in Parent PLUS loans to help their kids pay for college. That. The post Parent Plus Student Loan Guide: How They Work, How to Get Them appeared first on Road2College.

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Why Have Graduate Student Expectations Changed?

Ruffaloni

A Marketer’s Thoughts on Changing Student Expectations There is no doubt that Millennials and GenZ have driven dramatic change in higher education because the expectations of these generations are changing everything. Add in the pandemic, and the changes in expectations accelerated across all industries—healthcare, employment, and goods and services—because almost everything can now be delivered online or virtually.

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Preparing for the New Digital SAT: Top Tips for Success

ACM College Consulting

Are you ready for the new digital SAT ? Ensure you're fully prepared with these essential tips and free digital SAT practice resources. Familiarize Yourself with the Digital Format : Ace the digital interface by practicing with official College Board tests online. Navigate through the various formats of questions, test out built in tools including the Desmos calculator and answer eliminator, and get comfortable with the digital environment.

SAT 98
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San Francisco Mayor Announces Efforts to Bring HBCUs to Downtown

BestColleges

San Francisco Mayor London Breed announced a new effort to bring historically Black college and university (HBCU) programming to the Bay Area this summer. The Black 2 San Francisco initiative aims to create satellite campus partnerships with several HBCUs. The University of San Francisco, San Francisco State University, and the University of California at San Francisco are involved in the partnership.

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Cancer and College: Resources and Scholarships for Impacted Families

Estrela Consulting Blog

For nearly two decades, the team at Estrela Consulting has worked and developed relationships with hundreds of families from around the world. While getting to know these families, we have experienced beautiful highs and some extreme lows right alongside them. One thing that is not lost on us is when members of our extended Estrela family experience unforeseen and difficult circumstances.

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Numbers and Data

UGA Undergraduate Admissions Q & A

Every year, Georgia has a cold snap, where the temperature gets below 30 degrees, the stores run out of milk and bread (no, I don’t know why), and everyone huddles under a blanket. This year winter really hit in mid-January, and it got down to 15 degrees. When it gets that low, you suddenly add on worries about frozen pipes, getting pets indoors and the like.

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FAFSA failure leaving families in the lurch

Admissions.Blog

The Free Application for Federal Student Aid ( FAFSA ), which so many college applicants, students, their families depend on in order to acquire much-needed aid for the cost of a college education, has completely failed this admissions cycle after undergoing a botched redesign and relaunch by the US Department of Education. In response to the announcement that FAFSA applicant information will not be available to colleges until March, the National Association for College Admissions Counseling ( N

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The New FAFSA: What You Need to Know

Ruffaloni

It’s critical to keep students engaged and informed during the FAFSA delays. The rollout of the improved FAFSA, after much anticipation and some delay, has had a bumpy start. The good news (fewer questions and more Pell eligible students) has been overshadowed by a site launch where many families experienced irregular availability and malfunctions.

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Which Is Better, AP or Dual Enrollment?

road2college

Over the past few years, there’s been a significant increase in the number of high school students who take college-level. The post Which Is Better, AP or Dual Enrollment? appeared first on Road2College.

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Historic $1B Donation to New York Medical School Ensures Free Tuition for All Students

BestColleges

All current fourth-year students at Albert Einstein College of Medicine will have their spring 2024 tuition reimbursed, and all future students will have free tuition. It will be one of several medical schools in the country offering free tuition to students. The donation is tied for the third-largest gift to a college or university with an anonymous gift to McPherson College in Kansas.

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Super Bowl LVIII Showdown: Where Did the Players Go to College?

Estrela Consulting Blog

As the anticipation builds for the biggest sporting event of the year, football fans across the globe are gearing up for Super Bowl Sunday. The clash between the Kansas City Chiefs and the San Francisco 49ers promises to be an electrifying spectacle, with each team boasting a roster of talented athletes ready to battle it out on the gridiron. But have you ever wondered where these players honed their skills before making it to the NFL?

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Tips for Your Campus Visit: Confessions of a Former College Tour Guide

Georgia Tech Admissions Blog

This week we welcome Associate Director for Guest Experience, Andrew Cohen, to the blog. Welcome, Andrew! Since there is no majoring in “admission” in college, I often get asked how I ended up in a career working in college admission — more specifically, managing campus visits and events. Like many of my colleagues in this profession, I started out as a college tour guide.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. As digital touchpoints present a focused message, they can convert a casual browser into an engaged prospect. Establishing a strong online presence with well-optimized landing pages is now considered necessary for educational institutions aiming to attract and retain students.

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Helping Students Navigate the College Application Maze

Ruffaloni

What interferes with students completing a college application? The college application process is a pivotal and often overwhelming experience for high school students. As they strive to shape their academic futures, the journey can be both exciting and daunting. Recognizing the challenges that prospective students face, colleges have a unique opportunity to support and guide applicants through the application experience.

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4 majors for tech-savvy creatives

Colorado State University

These days, it can be hard to find an industry that technology doesn’t touch, be it computerized software, automated machinery, and even teaching. But are you hoping to find an academic path that provides a tech-forward education and keeps you on the creative path? Never fear, at Colorado State, you’ll find majors that are highly creative, but utilize software, technology, virtual reality, and beyond to help you express yourself and make inspiring things in the world.