The Strategies Behind the Best College Websites
The Enrollment Marketer
APRIL 17, 2024
As a typical first entry point for prospective students, college websites have always been a crucial instrument in any marketing strategy toolkit. And in a world where in-person campus visits are scarce, academic websites have to pack a powerful punch. According to one study of 10,000 incoming high school seniors in the summer of 2020, 85% percent of students said they relied more heavily on college websites for information in light of the COVID-19 pandemic, and about 39% said that they had disc
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