Understanding the Decision Phase of the Family Journey
Enrollment Catalyst
NOVEMBER 27, 2022
In my previous two blog posts, I discussed the Awareness and Consideration Phases of the Family Journey. This model has been developed by Andy Lynch, President and CEO of North Star Marketing. We will be using the framework of the Family Journey for our discussion at our Geeks on the Road Workshop in Orlando. 52 enrollment and marketing geeks from 29 schools in 15 states and 2 provinces will gather in Orlando for the first “Geeks on the Road” Workshop.
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