How to Create and Use Student Personas in Your Marketing
The Enrollment Marketer
JULY 17, 2024
"Great marketing allows audiences to have a voice in the story, so that they're not just listeners, but can become the protagonists." - Mario Bini Audience, audience, audience. Every marketer knows the importance of finding the right audience, not just those in higher ed marketing. But with the enrollment cliff looming, ensuring your institution is speaking to the right audience has never been more important.
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