Three Common Traits of Effective Event Marketing Campaigns
The Enrollment Marketer
OCTOBER 14, 2023
As a higher ed professional, I don’t even want to count how many things have changed within student recruitment since I got started in enrollment management. However, of all the admissions-related items that have morphed, events - as a general category - is arguably the one that has transitioned the most. Events have been, for many offices, the steadfast and stalwart calendar mainstays; at times acting as the central pillars of planning, budgeting, and conversion.
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