Understanding the Advocacy Phase of the Family Journey
Enrollment Catalyst
JANUARY 3, 2023
Advocacy is the final phase of the Family Journey. And, I believe it is the most important one for your school. This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. The more positive the experience, the more powerful the word-of-mouth and the referral. This phase works to build awareness in the community, which you will remember is the foundational phase of the Family Journey.
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