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In today’s rapidly changing higher education landscape, the health of an institution is more critical than ever. By prioritizing these factors, higher education leaders can create a more vibrant, sustainable, and successful future. Accountability : Individuals and teams are held responsible for their actions and outcomes.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.
Attending professional conferences is a great way for educators, administrators, and education professionals to stay informed about the latest strategies and innovations in the field.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!
The post Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI appeared first on Ruffalo Noel Levitz. This is done by our writers, who have years of creative experience and who specialize in writing for SEO. We can talk about how we can optimize your pages in search.
Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.
Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Common places for citations include online school directories, community websites, and local educational resources.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic. Try using social media to share actionable language tips with your audience.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
As an educational consultant, I work with many high school seniors. Every year, I ask my former clients for advice to give my graduating high school seniors. I ask them to think about what would be helpful to know about college now that they have completed their first year. Hindsight is 20/20. Therefore, they had lots to say.
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).
To make matters worse, everyone from parents, educators, coaches, and college admissions administrators, have unfortunately made it seem like being average is actually failing. When was the last time you heard a parent on social media applaud their kid for receiving a C in a class?
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.
Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing.
Let’s face it, the world of online higher education is a whirlwind. To fully harness the power of AI, we need to invest in training and education for everyone involved. To bridge this gap, universities should consider implementing an AI education program. To learn more about RNL’s AI Education offerings, click here.
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
This may include collaborations with private industry, international organizations, and philanthropic entities to sustain critical academic research and support student access to education. Crisis preparedness From pandemics to natural disasters disrupting higher education, having a comprehensive crisis management plan is essential.
They should: Develop clear, transparent financial aid policies Educate families on scholarships and assistance options Present tuition as an investment in their childs future, not just a price tag A Healthy School is the Best School to Market Even the best marketing strategies wont succeed if a school is struggling internally.
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in higher education cannot be overstated, as exemplified by several leading institutions.
Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
The expectations of higher education faculty and staff have changed. Demonstrating a commitment to understanding the employee experience helps to demonstrate compliance with key standards and conveys that your institution is proactive about maintaining a thriving educational environment.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th. Learn more here.
” Reality: Not every family can or will prioritize private education financially. Frame it within a discussion about affordability, financial aid, and the long-term value of a private education. Self-Selection Helps Schools and Families Counterargument: “Publishing tuition discourages families from engaging.”
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.
In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.
Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. What Are the Best Community Colleges in the US?
Remember when we started talking about differentiated instruction in education? Think about it: we’ve spent decades in K-12 education adapting to different learning styles – visual, auditory, kinesthetic, you name it. How we recognized that students learn differently and need various pathways to success?
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance. Which is why I found so much value in exploring this relatively missed aspect of adult education. Graduate students face many challenges with work-life balance.
Understanding this demographic isn’t just importantit’s crucial for the future of higher education. The future of higher education may well depend on how effectively we serve these 7-8 million families caught in the middle. The old system of navigating college planning isn’t cutting it anymore. The good news?
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