Ruffaloni

FEBRUARY 22, 2024

Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Again, this does not present a strong case for returning the focus to classroom programs.

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Education Education Enrollment Transcripts 162

Ruffaloni

MAY 24, 2023

Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”

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Programs Retention Enrollment Financial Aid 162

Ruffaloni

OCTOBER 26, 2023

Programs need to serve students whose expectations have changed dramatically. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 Here is the short checklist of things you need to be doing: Marketing your programs on the channels that students use to find programs. What does this mean?

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Education Education Enrollment Graduate Students 147

Ruffaloni

JANUARY 26, 2023

Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to higher education.

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Online Programs Programs Enrollment Higher Education 147

Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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Higher Education Education Education Financial Aid 147

Ruffaloni

FEBRUARY 23, 2023

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

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Online Programs Programs Retention Enrollment 147

Ruffaloni

JANUARY 26, 2023

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American higher education. million undergraduates and more than 820,000 graduate students.

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Ruffaloni

DECEMBER 16, 2024

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.

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Programs Enrollment Out-of-State Graduate Students 130

Ruffaloni

MAY 24, 2023

“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Dr. She has a way of enunciating the case for online education with the clarity and simplicity that makes people listen. Why bachelor’s programs?

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Programs Online Programs Enrollment Acceptance 147

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs.

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Education Education Online Programs Enrollment 147

Ruffaloni

MARCH 14, 2024

Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?

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Programs Government Policies Enrollment 147

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Higher Education Education Education Campus Tours 97

Ruffaloni

SEPTEMBER 24, 2024

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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Admissions Programs Mentorships Mentorship 130

Ruffaloni

SEPTEMBER 28, 2023

As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Student feedback is essential for optimizing your marketing efforts.

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Programs Enrollment Higher Education Graduate Students 162

Top Tier Admissions

OCTOBER 25, 2024

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

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Programs Internship Study Abroad Transcripts 98

Ruffaloni

JULY 11, 2024

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Understanding what students want and how they perceive online education is crucial. The quality of education has also increased as a concern.

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Online Programs Programs Enrollment Internship 130

Ruffaloni

JUNE 28, 2023

We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete. As such, it is those savvy institutions and programs that are leveraging the most sophisticated strategies and tactics that are most likely to continue to grow.

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Programs Enrollment Online Programs Graduate Students 130

HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

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Programs Higher Education Enrollment International Students 81

Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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Higher Education Enrollment Education Education 130

BestColleges

JUNE 19, 2024

The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.

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Higher Education Education Education Bachelor's Degree 98

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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Education Education Campus Tours Orientation 80

Ivy Central

JUNE 28, 2023

Beyond the fascinating world of molecules and reactions, a chemistry degree opens doors to diverse academic programs and promising career paths. University of Cambridge: Provides a Bachelor of Arts (BA) in Natural Sciences with a specialization in Chemistry, allowing students to gain a broad scientific education while focusing on chemistry.

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Bachelor's Degree Programs Government Concentration 130

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.

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Private School Enrollment Education Education 89

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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Education Education Financial Aid Campus Tours 85

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Education Education Campus Tours Study Abroad 74

Ruffaloni

AUGUST 30, 2023

So what IS going on with digital campaigns for graduate programs? Many graduate programs just don’t have the internal resources to develop and manage the level of sophistication necessary to compete effectively. I’ve seen ads, messaging, and creative become more vanilla recently in order to get to market faster.

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Programs Graduate Students Enrollment Higher Education 130

Ruffaloni

MARCH 28, 2024

In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance. Which is why I found so much value in exploring this relatively missed aspect of adult education. Graduate students face many challenges with work-life balance.

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Graduate Students Higher Education Enrollment Education 246

Admissions Village

JANUARY 19, 2025

I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Is a summer program going to help you get into the college you want? College Major or Career Exploration.

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Programs Financial Aid Early Decision High School 70

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Today’s prospective students expect personalization, authenticity, and speed.

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Retention Enrollment Academic Coaching Semester 246

Ivy Central

MAY 17, 2023

Wake Forest is known for its strong undergraduate liberal arts program, as well as its graduate and professional programs in law, medicine, business, and divinity. In addition to its academic programs, Wake Forest is known for its strong commitment to research. Wake Forest University’s first-year retention rate is 94%.

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University University Early Decision Study Abroad 246

Ruffaloni

SEPTEMBER 28, 2023

While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. When you meet students’ expectations, their satisfaction increases, and they are more likely to persist in their programs. Student expectations are key for online enrollment.

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Enrollment Online Programs Programs Education 264

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like? Let’s set up a time to talk.

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Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” to match them to the right programs.

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Enrollment Higher Education Government Transcripts 243

Ruffaloni

DECEMBER 6, 2023

That’s why we are proud that the Education Digital Marketing Awards (EDMA) have once again honored RNL and our campus partners. RNL developed a lead-generation campaign for five distinct graduate programs that leveraged their renowned brand and expert-level faculty.

Enrollment 261

Enrollment Out-of-State Policies Graduate Students 261

Ruffaloni

FEBRUARY 3, 2023

Between more and more of the population questioning the value of higher education and increased competition, how can I continue to attract students to study at my institution and convince them of the value of earning a degree or other credential? Here are some common questions I hear from campus leaders. How to do that?

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Enrollment Retention Financial Aid Semester 258

Enrollment Catalyst

MARCH 11, 2024

Recently, I interviewed their team about their approach to marketing the affordability of a Tree of Life Christian Schools’ education. The state of Ohio recently passed legislation to give families greater access to private education through its Ed Choice Scholarship. How did you create your video that explains this program?

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Private School Scholarships Tuition Accommodations 38

AdmissionSight

JANUARY 18, 2025

Clark Scholars Program might just be your thing. Clark Scholars Program. Clark Scholars Program? Clark Scholars Program Acceptance Rate Anson L. Clark Scholars Program Key Dates for 2025 Anson L. Clark Scholars Program Requirements How to Get into the Anson L. Clark Scholars Program Why Join the Anson L.

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Programs Mentorships Mentorship PSAT 52