HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

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Education Education Campus Tours Enrollment 76

Top Tier Admissions

FEBRUARY 18, 2025

For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?

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High School Programs Mentorship Mentorships 90

Ivy Central

MARCH 30, 2023

The Simons Summer Research Program at Stony Brook University is an outstanding opportunity open to US citizens and permanent residents, attending high school who are interested in pursuing careers in science, mathematics, and engineering. The program has a limited number of spots available, and only the most qualified applicants are accepted.

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Programs Accommodations Study Abroad Letters of Recommendation 241

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

Education 80

Education Education Campus Tours Study Abroad 80

Ivy Central

MARCH 29, 2023

PROMYS (Program in Mathematics for Young Scientists) is an intensive six-week summer math programme that has been running for over 30 years. In addition to providing basic information about themselves, applicants will also need to answer several questions about their interest in Maths and what they hope to gain from attending the program.

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Programs Financial Aid Scholarships International Students 246

Ruffaloni

FEBRUARY 22, 2024

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.

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HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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Education Education Enrollment Higher Education 59

#LetsBFRANK: The College Admissions Blog

AUGUST 28, 2024

Through ABCD’s Bridges Returning Citizens Center and the college’s facilities and programming, students from the School of Reentry will have access to a tailored, comprehensive support system focused on education, vocational training, and career readiness that will allow them to reenter the workforce successfully.

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Education Education Programs Transition 98

Ruffaloni

MAY 24, 2023

Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”

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Programs Retention Enrollment Financial Aid 162

Ruffaloni

OCTOBER 26, 2023

Programs need to serve students whose expectations have changed dramatically. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 Here is the short checklist of things you need to be doing: Marketing your programs on the channels that students use to find programs. What does this mean?

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Education Education Enrollment Graduate Students 147

Ruffaloni

JANUARY 26, 2023

Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to higher education.

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Online Programs Programs Enrollment Higher Education 147

Ruffaloni

FEBRUARY 22, 2024

Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Again, this does not present a strong case for returning the focus to classroom programs.

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Education Education Enrollment Transcripts 162

Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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Higher Education Education Education Financial Aid 147

Ruffaloni

FEBRUARY 23, 2023

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

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Online Programs Programs Retention Enrollment 147

Ruffaloni

JANUARY 26, 2023

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American higher education. million undergraduates and more than 820,000 graduate students.

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Higher Education Education Education Enrollment 147

Ruffaloni

NOVEMBER 25, 2024

Let’s face it, the world of online higher education is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. To fully harness the power of AI, we need to invest in training and education for everyone involved.

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Enrollment Online Programs Higher Education Education 130

Ruffaloni

MAY 24, 2023

“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Dr. She has a way of enunciating the case for online education with the clarity and simplicity that makes people listen. Why bachelor’s programs?

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Programs Online Programs Enrollment Acceptance 147

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs.

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Education Education Online Programs Enrollment 147

Admissions.Blog

MARCH 13, 2025

To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Top Tier Admissions

OCTOBER 25, 2024

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

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Programs Internship Study Abroad Transcripts 110

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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Campus Tours Enrollment Higher Education Education 91

Ruffaloni

MARCH 14, 2024

Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?

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Programs Government Policies Enrollment 147

Ruffaloni

SEPTEMBER 24, 2024

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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Admissions Programs Mentorship Mentorships 130

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 90

Enrollment Campus Tours Financial Aid Higher Education 90

Ruffaloni

SEPTEMBER 28, 2023

As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Student feedback is essential for optimizing your marketing efforts.

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Programs Enrollment Higher Education Graduate Students 162

Grown & Flown

FEBRUARY 13, 2025

Program details: Compare programs to see differences in benefits, requirements, and student opportunities. Return on Investment & Value for Cost : Does the quality of education match the price? Pre-Med & Career Opportunities Medical School Pipeline : How strong is the schools pre-med program?

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Financial Aid Out-of-State Campus Tours Study Abroad 149

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?

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Enrollment Campus Tours Mentorship Mentorships 87

HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Knowing the value of SEO, most people ask how to do SEO for a school?

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Private School Education Education Enrollment 17

Ivy Central

JUNE 21, 2023

Biotechnology Programs Numerous universities and institutions worldwide offer specialized programs in biotechnology. The program equips students with skills in bioinformatics, biomedical devices, and tissue engineering, preparing them for diverse career paths. Tufts University offers one of the best programs in biotechnology.

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Programs Study Abroad Internship In-State 130

Ruffaloni

JULY 11, 2024

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Understanding what students want and how they perceive online education is crucial. The quality of education has also increased as a concern.

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Online Programs Programs Enrollment Internship 130

Ruffaloni

JUNE 28, 2023

We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete. As such, it is those savvy institutions and programs that are leveraging the most sophisticated strategies and tactics that are most likely to continue to grow.

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Programs Enrollment Online Programs Graduate Students 130

Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?

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International Students Enrollment Tuition Education 85

BestColleges

JUNE 19, 2024

The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.

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Ruffaloni

FEBRUARY 20, 2025

Understanding this demographic isn’t just importantit’s crucial for the future of higher education. This suggests we must reimagine our visit programs to integrate financial conversations earlier in the campus experience, not just at admitted student events. Consider guaranteed merit aid programs. The good news?

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Financial Aid Loans Enrollment Scholarships 130

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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