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Cultivating a Healthier Higher Education Landscape

Ruffaloni

In today’s rapidly changing higher education landscape, the health of an institution is more critical than ever. By prioritizing these factors, higher education leaders can create a more vibrant, sustainable, and successful future. Celebrate success: Recognize and reward achievements to reinforce positive behaviors.

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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1. Ready to reach your enrollment goals?

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Solving the Enrollment Puzzle at a Small College

Ruffaloni

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.

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Three Stats That Signal the Transformation of Higher Education

Ruffaloni

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.