Enrollment Catalyst

JANUARY 22, 2024

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. After all, this process makes more sense.

Retention 207

Retention Enrollment Transition High School 207

Ruffaloni

FEBRUARY 8, 2024

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

Higher Education 147

Higher Education Education Education Government 147

Ruffaloni

APRIL 21, 2024

and 3) What will come next for AI in higher education? How can AI help enrollment managers in analyzing data to achieve enrollment goals? At the core of all of this is the shift to a conversational natural language interface that will allow enrollment managers to analyze data easier, faster, and better.

Enrollment 130

Enrollment Government Higher Education SAT 130

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.

Education 147

Education Education Online Programs Enrollment 147

Enrollment Catalyst

JULY 24, 2024

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. Disciplinary problems.

Retention 199

Retention Orientation Enrollment Tuition 199

Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

Private School 186

Private School Enrollment Admissions Education 186

Enrollment Catalyst

JANUARY 15, 2024

In the competitive world of private school admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. The post 6 Key Ingredients for Effective Admissions Follow-Up appeared first on Enrollment Catalyst.

Admissions 205

Admissions Private School Extracurricular Enrollment 205

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Learn more about Enrollment Catalyst’s School Survey Solutions.

Enrollment 211

Enrollment Programs Admissions Education 211

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

The Enrollment Marketer

MARCH 8, 2023

But HubSpot isn’t branded as a platform made for education marketing or the admissions world. The deal pipeline is an admissions tool in which deals represent enrollment opportunities. It’s no secret that HubSpot boasts one of the most user-friendly and intuitive marketing and communications platforms on the market.

Education 98

Education Education Admissions Enrollment 98

Enrollment Catalyst

DECEMBER 8, 2022

Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies.

Retention 153

Retention Transition Enrollment Programs 153

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 93

Higher Education Education Education Campus Tours 93

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 69

Enrollment Education Education Financial Aid 69

Ruffaloni

DECEMBER 16, 2024

According to RNL research, 70 percent of Google searches for graduate education in 2023 did not include an institution name. First, consider programs with the strongest enrollment potential. You might also look at programs that generate interest but are underperforming in enrollment. Know Your Students. Build Great Strategy.

Programs 130

Programs Enrollment Out-of-State Graduate Students 130

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.

Enrollment 88

Enrollment Campus Tours Financial Aid Higher Education 88

Ruffaloni

JUNE 15, 2023

A 2018 report from the National Center for Educational Statistics showed that for every year between 2000 and 2016, the immediate college enrollment rate for students from high-income families (83 percent in 2016) was higher than the college enrollment rates for students from middle income (64 percent) and low-income families (67 percent).

Financial Aid 147

Financial Aid Enrollment Out-of-State Scholarships 147

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

Enrollment 84

Enrollment Admissions Transition Campus Tours 84

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets. Absolutely!

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 91

Education Education International Students Placement 91

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Survey Methodology.

Education 98

Education Education Programs Enrollment 98

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #3: Reach students early through dual enrollment programs. Prospective Latine/x college students in the U.S. Tip #1: Build belonging.

Community College 95

Community College Community College Enrollment Orientation 95

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Ask them what they think would be the primary motivations of the typical student who will enroll in the program.

Enrollment 147

Enrollment Higher Education Field of Study Programs 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

Financial Aid 130

Financial Aid Grants Transition Enrollment 130

HEM (Higher Education Marketing)

JUNE 26, 2024

“They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Struggling with enrollment?

Education 83

Education Education Higher Education International Students 83

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 52

Enrollment Education Education Financial Aid 52

Ruffaloni

OCTOBER 26, 2023

Course Quality Audit— Enhance existing courses by evaluating opportunities to maximize enrollment and retention. Course Optimizer— Elevate current courses to meet student expectations and enrollment goals. Watch our webinar, Driving Enrollment Through World-Class Online Course Offerings , to learn more.

Retention 147

Retention Tuition Enrollment Online Programs 147

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students. Read Now 4. That is okay! But your data can help show you this.

Applications 130

Applications Financial Aid Test Prep Enrollment 130

The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

Enrollment Catalyst

SEPTEMBER 21, 2022

Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. During this workshop, we will utilize the Family Journey as our guiding framework for enrollment marketing planning as we consider the processes and strategies you should implement at each phase.

Transition 130

Transition Enrollment Admissions Education 130

The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1. Why open rates are diminishing in value to marketers and other metrics are rising.

Higher Education 52

Higher Education Enrollment Education Education 52

Ruffaloni

MARCH 28, 2024

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. Some decided to invest in their internal capabilities, but many more chose to offload all or some of this work to an OPM.

Online Programs 130

Online Programs Enrollment Graduate Students Programs 130

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. Do You Really Need A Plan? . Source: University of Sydney .

Education 84

Education Education Placement Campus Tours 84

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

Financial Aid 98

Financial Aid Scholarships Enrollment Higher Education 98

Georgia Tech Admissions Blog

MARCH 6, 2023

As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. They know that to achieve the most basic of all IPs– a certain class size– they need to grow their college’s brand beyond their geographic area, create new markets, and bolster enrollment from feeder schools or cities.

Admissions 131

Admissions Out-of-State GPA Financial Aid 131