Ruffaloni

FEBRUARY 8, 2024

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Admissions.Blog

DECEMBER 30, 2024

Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.

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Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy. I’d highly appreciate that!

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

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Enrollment Builders

MAY 2, 2024

Discover the top call center services for higher education institutions to outsource your admissions needs and increase student enrollment.

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HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

Education 95

Education Education Campus Tours Enrollment 95

Ruffaloni

NOVEMBER 7, 2024

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.

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Grown & Flown

FEBRUARY 3, 2025

Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.

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Admissions.Blog

MARCH 13, 2025

To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Education Education Campus Tours Study Abroad 101

Enrollment Builders

JUNE 20, 2024

Are you considering outsourcing part of your admissions outreach to a call center? If so, you might have heard about potential issues.

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Enrollment Builders

MAY 2, 2024

Are you an admissions leader considering using a call center to help address your challenges with student enrollment? If so, you probably feel unsure about how to decide between all of the options out there.

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Enrollment Builders

MAY 2, 2024

Is your admissions team unable to get to prospective student leads quickly enough? Or does the outreach strategy need improvement? Are you struggling to hit your enrollment goals and looking for ways to improve admissions conversions?

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HEM (Higher Education Marketing)

APRIL 9, 2025

These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.

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Enrollment Builders

MAY 16, 2024

Do you want to increase student enrollment and feel that outsourcing part of your admissions process can help you get there? If so, you’re probably considering hiring an admissions partner to communicate with your prospective students.

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Grown & Flown

APRIL 9, 2025

faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic.

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Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Ruffaloni

AUGUST 28, 2024

As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.

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HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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Ruffaloni

NOVEMBER 25, 2024

Let’s face it, the world of online higher education is a whirlwind. To fully harness the power of AI, we need to invest in training and education for everyone involved. To bridge this gap, universities should consider implementing an AI education program. To learn more about RNL’s AI Education offerings, click here.

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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StandOut College Prep

JANUARY 10, 2025

January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th.

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HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Common places for citations include online school directories, community websites, and local educational resources.

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Ruffaloni

DECEMBER 16, 2024

The expectations of higher education faculty and staff have changed. Demonstrating a commitment to understanding the employee experience helps to demonstrate compliance with key standards and conveys that your institution is proactive about maintaining a thriving educational environment.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.

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Ruffaloni

MARCH 19, 2025

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Ruffaloni

MARCH 20, 2025

This may include collaborations with private industry, international organizations, and philanthropic entities to sustain critical academic research and support student access to education. Crisis preparedness From pandemics to natural disasters disrupting higher education, having a comprehensive crisis management plan is essential.

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HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).

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HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing.

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Ruffaloni

MARCH 20, 2025

This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in higher education cannot be overstated, as exemplified by several leading institutions.

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Ruffaloni

FEBRUARY 20, 2025

Understanding this demographic isn’t just importantit’s crucial for the future of higher education. The future of higher education may well depend on how effectively we serve these 7-8 million families caught in the middle. The old system of navigating college planning isn’t cutting it anymore.

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