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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Contact HEM today!

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Supreme Court Strikes Down Affirmative Action at U.S. Colleges

Spark Admissions

On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.

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How Tree of Life Christian is Marketing Their School’s Affordability

Enrollment Catalyst

Recently, I interviewed their team about their approach to marketing the affordability of a Tree of Life Christian Schoolseducation. The state of Ohio recently passed legislation to give families greater access to private education through its Ed Choice Scholarship. helps emphasize the important details.

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SEO for Private Schools: Boosting Your Visibility in the Parent Research Process

HEM (Higher Education Marketing)

It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for private schools, you can make sure that your school is top of mind during the parent research process.

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Best Private Schools in Boston – 2023

College Transitions

If you’re a Massachusetts-based parent searching for the best-fit private schools for your child or teen, you can celebrate the fact that you reside in the American Mecca of not just higher education, but private.

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Education CRM: What Schools Need to Generate Results

HEM (Higher Education Marketing)

To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. As a result, your communication efforts will be much more impactful.