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5 Best Practices for Building a Higher Education Chatbot

The Enrollment Marketer

These are real-time conversations that engage prospective students or parents (in the case of higher education) and help guide them through the buying journey. Benefits of chatbots in higher education Very few higher education institutions have large marketing teams with which to work. Get in Touch

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Navigating the Teenage College Planning Emotional Landscape: The Key to Effective Communication 

Ruffaloni

Transitioning from high school to college is a monumental step in a young person’s life. This transition is marked by a whirlwind of emotions, including excitement, anticipation, and a healthy dose of stress and fear for many. These concerns can significantly impact their overall college experience and well-being.

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Trauma-informed practices in higher education: Building support communities from the topdown

EAB

Blogs Trauma-informed practices in higher education: Building support communities from the top down August 9, 2023 Joanna Krueger Associate Professor of Chemistry, UNC Charlotte The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

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Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education

HEM (Higher Education Marketing)

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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Post-Pandemic Higher Ed: Seizing Online Opportunities and Confronting Challenges

enrollmentFUEL

The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid transition to online learning, both students and institutions faced a steep learning curve. However, this disruption also highlighted the immense potential of online education.

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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. With our 2024 national study, we can firmly say that this transition—from “Gen X/Millennial” to “Millennial/Gen Z”—is complete. Today, all but 24 percent of online students are within this new demographic.