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5 Best Practices for Building a Higher Education Chatbot

The Enrollment Marketer

These are real-time conversations that engage prospective students or parents (in the case of higher education) and help guide them through the buying journey. Benefits of chatbots in higher education Very few higher education institutions have large marketing teams with which to work. Get in Touch

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Trauma-informed practices in higher education: Building support communities from the topdown

EAB

Blogs Trauma-informed practices in higher education: Building support communities from the top down August 9, 2023 Joanna Krueger Associate Professor of Chemistry, UNC Charlotte The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

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Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education

HEM (Higher Education Marketing)

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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Colleges Transitions Names 200 Schools “Worth Your Money” for 2025

College Transitions

College Transitions is one of the most reliable online sources for higher education data and admissions advice with over 10 million annual readers. We are also the authors of two popular college guidebooks, The Enlightened College Applicant, now in its 2nd edition and Colleges Worth Your Money, now in its 5th edition.

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This Initiative Is Mapping Public Transit Access to Community Colleges. Here’s Why.

BestColleges

The recently launched Civic Mapping Initiative is making state-by-state maps of community colleges' accessibility by public transit. The initiative was launched by the Seldin/Haring-Smith Foundation, which found in a previous nationwide analysis that only 57% of primary community college campuses were accessible by public transit.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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Adapting to STEM in College: How to Succeed in the Transition from High School

Admissions.Blog

Transitioning from high school to college is a significant milestone in every student’s life, and for those pursuing STEM – Science, Technology, Engineering, and Mathematics – programs, the journey can be particularly challenging. Understanding the rigors of STEM courses is the first step toward success.