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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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College vs University: Understanding the Higher Education Types

Scoir

Sorting through higher education options can be like choosing from diverse menu offerings at a great restaurant. You can order fish or steak. What about chicken or shellfish? The salads look great. In the mood for pasta? And look at the choices within each food group. You have options—and each would be a fine meal.

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?