The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

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Online Programs Transition Enrollment Higher Education 147

The Enrollment Marketer

SEPTEMBER 27, 2023

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

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Higher Education Education Education Enrollment 52

Enrollify

JANUARY 12, 2024

In case you missed it, after joining forces with Element451 , we’re hosting a five-part webinar series on Actionable AI — offering a jargon-free gateway into the world of AI, while demystifying its role and impact in higher education.

Higher Education 52

Higher Education Education Education 52

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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Education Education International Students Placement 91

The Enrollment Marketer

FEBRUARY 7, 2023

Naturally, anyone who has been in higher education for longer than five years (as a professional) knows that the battle against inertia is real.and I happen to fall into the category of humans who believe that not all of the positive change we have seen since early 2020 will stick (esp. in higher ed).

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HEM (Higher Education Marketing)

JUNE 26, 2024

“They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers.

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Education Education Higher Education International Students 83

BestColleges

JANUARY 24, 2024

State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.

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Financial Aid Out-of-State Policies Grants 124

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns.

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Enrollment Higher Education Field of Study Programs 147

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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Education Education Financial Aid Campus Tours 87

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1.

Higher Education 52

Higher Education Enrollment Education Education 52

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

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Enrollment Education Education Financial Aid 69

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students.

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Applications Financial Aid Test Prep Enrollment 130

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

Education 84

Education Education Placement Campus Tours 84

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

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Ruffaloni

APRIL 21, 2024

and 3) What will come next for AI in higher education? You can also dive deeper by watching our webinar, Transforming Engagement Through Artificial Intelligence: Leveraging AI in Enrollment, Student Success, and Fundraising. 2) How does AI help institutions engage students expecting instantaneous/personalized responses?

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Enrollment Government Higher Education SAT 130

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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Enrollment Campus Tours Financial Aid Higher Education 88

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

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Higher Education Enrollment Education Education 82

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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Financial Aid Scholarships Enrollment Higher Education 98

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

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Higher Education Policies Out-of-State Government 98

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

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Enrollment Admissions Transition Campus Tours 84

HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52

EAB

JANUARY 12, 2023

Between a pandemic, a national racial reckoning, and increasing challenges to the higher education business model, student affairs leaders have spent the past few years looking for ways to innovate and collaborate more effectively across the cabinet. Watch our webinar on leading your student success enterprise.

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Retention Higher Education Transition In-State 104

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

Higher Education 98

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Contact our expert education marketers to learn how inbound marketing can help your school achieve its goals! To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

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Campus Tours Education Education Enrollment 84

EAB

MARCH 9, 2023

Faculty burnout is not new, but the pandemic has highlighted the long-term strategic importance of supporting faculty well-being Partners agreed that faculty burnout is not a new phenomenon in higher education.

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Accommodations Semester Higher Education Policies 98

Georgia Tech Admissions Blog

MARCH 6, 2023

She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education. Sometimes these will be overtly stated in webinars or presentations. A new Provost is hired at Sample College.

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HEM (Higher Education Marketing)

JANUARY 25, 2023

This makes them well-primed for educational yet engaging content. Since this stage of content marketing for education can be the starting point of a prospect’s enrollment journey, it’s essential to use this opportunity to build a relationship with them. All of these broad and general questions are considered TOFU questions.

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The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Then you can have variable fields displayed for prospects based on previous data captured. They're savvier than ever.

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HEM (Higher Education Marketing)

OCTOBER 2, 2024

Source: Tessa International School | Instagram Example: Here, Tessa International School leverages its Instagram Story to share fun, educational content that informs its community about what students learn in class. Use your Instagram page to share accomplishments, news, and educational content engagingly.

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Policies Enrollment Education Education 88

HEM (Higher Education Marketing)

MAY 8, 2024

Reading Time: 8 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. Focusing your newsletters around particular themes can provide your school community with engaging and informative content that aligns with current interests and educational goals. How can you deliver?

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