Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. I encourage you to watch this on-demand webinar for additional information.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

HEM (Higher Education Marketing)

JUNE 26, 2024

“They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers.

Education 84

Education Education Higher Education International Students 84

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 88

Education Education Financial Aid Campus Tours 88

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. This example is the premier standard for the delivery of graduate and online education, and RNL is the leading provider. Today’s prospective students expect personalization, authenticity, and speed. Meet RNL Enable.

Retention 246

Retention Enrollment Academic Coaching Semester 246

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 92

Education Education International Students Placement 92

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 70

Enrollment Education Education Financial Aid 70

The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1.

Higher Education 52

Higher Education Enrollment Education Education 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns.

Enrollment 147

Enrollment Higher Education Field of Study Programs 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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Financial Aid Grants Transition Enrollment 130

BestColleges

JANUARY 24, 2024

State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.

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Financial Aid Out-of-State Policies Grants 124

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. It would be great if this were true. But we know that’s not the case.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention 87

Retention Campus Tours Tuition International Students 87

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

Campus Tours 81

Campus Tours Enrollment Education Education 81

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

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Higher Education Enrollment Education Education 83

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment 85

Enrollment Admissions Transition Campus Tours 85

Estrela Consulting Blog

NOVEMBER 2, 2024

inspired us to dig into these strategic educational collaborations. At the University of South Carolina (Columbia, SC) , current players, MLS greats and eMLS players (the League’s esports competition) are invited to pursue higher-education through customized degree programs that address the needs of professional athletes.

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Internship Higher Education Education Education 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

Education 86

Education Education Placement Campus Tours 86

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students.

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Applications Financial Aid Test Prep Enrollment 130

Niche

FEBRUARY 29, 2024

In this webinar, Sara Jane Musk, Director of Enrollment Communication at Bellarmine University, dives deep into the world of personalized communication strategies in higher education. Key moments from the webinar

Higher Education 40

Higher Education Enrollment Education Education 40

Enrollify

DECEMBER 14, 2023

We're excited to kick off our newest webinar series, Actionable AI: Your Roadmap for AI Readiness in Higher Education. It was your jargon-free gateway into the world of AI, demystifying its role and impact in higher education. If you missed our first webinar, no FOMO needed. Dive into our recap now!

Higher Education 52

Higher Education Education Education 52

EAB

OCTOBER 30, 2023

In the last decade, the higher education and advancement landscape has evolved considerably, driven in part by changes during the pandemic. Watch this webinar to take a deeper dive into what we can learn from our enrollment counterparts about the next generation of donors. What Advancement Leaders can learn from enrollment.

Retention 59

Retention Higher Education Out-of-State Enrollment 59

HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 81

Higher Education Campus Tours Education Education 81

Ruffaloni

APRIL 21, 2024

and 3) What will come next for AI in higher education? You can also dive deeper by watching our webinar, Transforming Engagement Through Artificial Intelligence: Leveraging AI in Enrollment, Student Success, and Fundraising. 2) How does AI help institutions engage students expecting instantaneous/personalized responses?

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Enrollment Government Higher Education SAT 130

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

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Honor Society High School Mentorships Mentorship 98

HEM (Higher Education Marketing)

OCTOBER 2, 2024

Source: Tessa International School | Instagram Example: Here, Tessa International School leverages its Instagram Story to share fun, educational content that informs its community about what students learn in class. Use your Instagram page to share accomplishments, news, and educational content engagingly.

Policies 89

Policies Education Education Enrollment 89

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

Financial Aid 98

Financial Aid Scholarships Enrollment Higher Education 98

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Contact our expert education marketers to learn how inbound marketing can help your school achieve its goals! To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

Campus Tours 85

Campus Tours Education Education Enrollment 85

The Enrollment Marketer

OCTOBER 23, 2024

There’s a new normal for higher education institutions across the country: a disruptive financial climate combined with ever-increasing competition for student enrollment. Even more importantly, these higher education marketing strategies can’t break the bank. And it’s not changing anytime soon.

Higher Education 52

Higher Education Enrollment Mentorships Mentorship 52

EAB

OCTOBER 14, 2022

The state of the higher education sector is marked by intensifying competition, scarce resources (including talent), and growing skepticism about the value of a degree. How to Win in Higher Ed’s New Era of Competition. WATCH THE WEBINAR. Discover how higher ed leaders tackled campus challenges in EAB's fellowship.

Higher Education 52

Higher Education Out-of-State Minor Grants 52

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Semester 162

EAB

OCTOBER 4, 2023

Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.

Retention 59

Retention Higher Education Tuition Concentration 59

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

Higher Education 98

Higher Education Policies Out-of-State Government 98

HEM (Higher Education Marketing)

MAY 8, 2024

Reading Time: 8 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. Focusing your newsletters around particular themes can provide your school community with engaging and informative content that aligns with current interests and educational goals. How can you deliver?

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Education Education Testing Higher Education 80