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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. Today, all but 24 percent of online students are within this new demographic. These factors make the development of target personas for each online program critical.

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Five Eye-Opening Things We Learned About Online Education in 2022

Ruffaloni

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. In May, we released the inaugural Online Student Recruitment Report presenting findings from our survey of 1,600 prospective online students. Here’s what they said: 1. Average Marketing Spend is High.

Education 147
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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Ruffaloni

Are your online courses optimized for the way students learn? Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. How does your course quality measure up?

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Today’s prospective students expect personalization, authenticity, and speed.

Retention 246
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Achieving Success Without an OPM

Ruffaloni

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)

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Online Learning: Instruction Is an Opportunity for Improvement

Ruffaloni

Top strengths rated for online learners Importance Satisfaction Registration for online courses is convenient. 89% 81% My program advisor is accessible by telephone and email. 88% 80% Adequate online library resources are provided. 93% 83% Billing and payment procedures are convenient for me.

Retention 147