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How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?
” First-Generation Female Takeaway for institutions: Offer city orientation programs to help students identify safe routes, neighborhoods, and resources. First-Generation Female Takeaway for institutions: Promote alcohol and drug education programs during orientation and throughout the year. The students have spoken.
These families are not yet familiar with your school’s environment or community, and for some, this may be their first experience with private education. 3—Orientation Events Host orientation events well before the school year begins. With the new school year approaching, having a robust onboarding strategy is essential.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.
College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.
Orientation experience. This program should promote familiarity with the school’s educational offerings and overall environment. Feature these stories on your social media channels throughout the summer and in September to build a sense of community and shared experience. Other schools considered. Admissions process feedback.
That all sounds good, but can education marketers fully trust these tools? Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI.
Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Ambassadors are actively involved in the orientation process, event planning, leadership, and student support.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students.
Studying for an MBA in Canada offers more than just an affirmative scholastic environment and stimulating education system—it opens the door to what young and career-oriented job searchers look for: lucrative and well-paying career opportunities.
Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. What Are the Best Community Colleges in the US?
The Department of Education has also put out some great videos that could be wonderful resources. While the FSA ID education piece is important for students and parents, determining the financial impact is potentially the most important for you and your campus. Do your analysis on your returning students with the NAFSAA SAI tool.
Harvard College focuses exclusively on providing a liberal arts and sciences education to undergraduate students pursuing bachelors degrees. This provides a four-year liberal arts and sciences education to students pursuing bachelors degrees. Harvard Graduate School of Education (GSE). Harvard College. Harvard Law School (HLS).
This means that 94% of first-year students continue their education for their sophomore year and beyond. Open Curriculum : The Open Curriculum provides students the opportunity to design and plan their own set of courses within the framework of a liberal arts education with the help of an advisor. The 4-year graduation rate is 89%.
There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. The post Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy appeared first on Higher Education Marketing.
From letting your chosen school know to following through on the next steps, we’ll walk you through what it takes to move confidently toward this new chapter of your education. Visit the campus and sign up for an orientation. Also, make sure you’re signed up for orientation. How Do You Commit to a College?
Their class size is determined by many things, but among them might be: how much money they need to earn from tuition; how much space they have for students to live on campus; how large their other classes are; how many students they feel they can comfortably educate and serve. Hitting this exact number is tricky, especially these days.
In addition to providing a personalized, visually oriented explanation of how to fund one’s education, the financial aid videos provided the opportunity for families to pause and rewind the more confusing aspects of the presentation. The results confirm that personalizing video works in higher education.
Reading Time: 11 minutes The back-to-school season is a time of excitement and anticipation for students, parents, and educators alike. Reach out to Higher Education Marketing to get started. These posts can include insights from teachers, counselors, and educational experts, making the content even more credible and useful.
And whether you opt to study at a large, academic medical institution like Vanderbilt University or at a preventive-care-oriented school such as Lincoln Memorial UniversityDeBusk College of Osteopathic Medicine, it is likely that you will find at least one Tennessee medical school that aligns with your own interests and goals.
Time to recap the top resources, advancements, and moments in higher education family engagement. Recurring Emails automate nudges to deposit, submit the FAFSA, register for orientation, and more. It's that time of year again. We call it: CampusESP Wrapped. Over 17,000 emails delivered!
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.
Colleges go in and out of favor, and this often has little to do with the quality of their education. For more on this, please read from The New Yorker, The End of the English Major. This article is long but very much worth your attention.
Notice how the visuals of the design page are more object-oriented, and the photo used on the counselling page speaks about human connection and interaction. We recommend you make your CTA button visually appealing and use action-oriented language to ensure it stands out from the rest of the page.
Despite his modest beginnings, John Harvard’s educational pursuits and marriage to a wealthy family later gave him a considerable inheritance, which helped establish his legacy. This inheritance and his dedication to higher education led him to make a substantial donation to the newly established college in Cambridge, Massachusetts.
The change in the admissions landscape at Brown is a reflection of the changing landscape of higher education in general. As the cost of college continues to rise, more and more students are applying to highly selective schools in the hopes of securing a good education and a bright future.
The change in the admissions landscape at Brown is a reflection of the changing landscape of higher education in general. As the cost of college continues to rise, more and more students are applying to highly selective schools in the hopes of securing a good education and a bright future.
They join 578 applicants admitted via the early decision round in December and an additional 47 students who matched with Dartmouth in November via QuestBridge , a national access program that introduces high-achieving students from low-income backgrounds to many of the leading institutions of higher education. “As
Many lawmakers have described the Department of Education's 2024-25 FAFSA rollout as "botched." The Department of Education's Office of Federal Student Aid (FSA) appears to be attempting to avoid another less-than-ideal FAFSA launch. Jeremy Singer will temporarily join FSA to help oversee the launch of next year's application.
Reading Time: 9 minutes From nurturing leads to streamlining communication with current and prospective students, student portals are one of the main tools used today to enhance educational institutions’ overall efficiency and effectiveness. Our portal was designed using our years of experience serving the education sector!
The total price tag is $7,200, according to a video from BYU-Pathway Worldwide, the online higher education institution that will provide the degree with the schools. The degree program features three career-oriented certificate programs in addition to general education. By then, students will have earned an associate degree.
Goldstein will expand educational opportunities for students, strengthen industry connections to develop career-oriented programs, and attract adult learners to the technical college to support the college’s mission of delivering transformative technical and trade education across the region.
Object-oriented programming makes C++ much easier to use than C. This feature makes the digital piano a project that learners may return to throughout their C++ education. Search engine C++ projects appeal to learners proficient in object-oriented programming and ready to tackle an extended project. C++ Pros and Cons.
And, of course, its an educational institution so part of that why should be academically inclined. Step Two: Select Target Programs Princeton is a big goal, but it isnt actually specific enough. We advise our international students to dig into why they want Princeton.
Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?
Times Higher Education (THE) Rankings If you’re looking at colleges with a strong global footprint, the Times Higher Education (THE) World University Rankings are a useful benchmark. From first-year orientation to late-night study sessions, the community is known for being welcoming, supportive, and genuinely collaborative.
Swarthmore students are comfortable with intellectual experimentation and connection of ideas across the humanities, social sciences, natural sciences, and interdisciplinary studies through a liberal arts education. The questions don’t have to be college-oriented, either. What made you curious about this? as an example.
Luckily, A/B testing in education email marketing allows schools to try different elements to understand what performs better with their audiences and what helps them reach their goals more effectively. In education, email marketing A/B testing involves sending two versions of the same email to different audience segments.
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