This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Interdisciplinary Education : USC is known for its emphasis on interdisciplinary learning, where students are encouraged to explore across fields. Strong Alumni Network and Career Services : USC has an extensive and influential alumni network, which can be beneficial for job placements and career development.
Some of the most common advanced curriculum options we see include Advanced Placement (AP), International Baccalaureate (IB), Dual Enrollment (DE), Advanced Level (A-Level, AL, formerly known as AICE), Post-AP coursework, and school-specific rigor (commonly found at boarding schools, independent schools, etc.).
What if you could earn $1000 to perform well on an Advanced Placement exam? Cost of Exam: Most Advanced Placement exams cost around $100, excluding seminar and research exams, and occur in May after completing courses. Still, the amount saved in comparison to any higher level of education will be well worth the cost now.
Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will be impacted. Reach out to our team of education advertising experts to discover paid advertising opportunities for your school ! To do this, you can rely on A/B testing.
Blogs 3 considerations for prison education programs What you need to know ahead of July’s restoration of Second Chance Pell grants Given the restoration of Pell Grant funding for incarcerated students expected in July 2023 , many institutions are beginning to develop plans for Prison Education Programs (PEPs).
With insights provided by education writer Jeff Selingo and information from various colleges and universities, we have created the following table to give you an overview about submitting test scores. The University of California, for example, would only use your scores for course placements after you enroll.
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
Core Curriculum: Typically there are types of courses or particular classes that each student must take which are often called distribution or general education requirements. Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000.
Advanced Placement (AP) A score of 3, 4, or 5 on the AP English Composition exam can also fulfill this requirement. If you don’t meet the requirement in any of these ways, you will be required to take the Analytical Writing Placement Examination (AWPE) offered during your first year at UCLA. Advanced Placement.
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.
There are countless benefits to developing a paid advertising plan for education marketing. Choose the Best Placement and Schedule. Put simply, ad placement is the advertising space offered by websites and social networks for displaying your ads. This can include location, interests, behavior, education, occupation, and more.
If you’re looking to challenge yourself academically in high school, two standout programs are the International Baccalaureate (IB) and Advanced Placement (AP). Additionally, many colleges offer credit or placement for high AP exam scores, meaning you could skip introductory courses and move into advanced coursework faster.
Through ABCD’s Bridges Returning Citizens Center and the college’s facilities and programming, students from the School of Reentry will have access to a tailored, comprehensive support system focused on education, vocational training, and career readiness that will allow them to reenter the workforce successfully.
As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?
The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.
Reading Time: 10 minutes As a modern educational institution, standing out requires a strategic approach. Our fifteen years of educational marketing experience affords us a profound understanding of diverse audiences in the academic sector and how to connect with them effectively. Understanding the Strategy: What Is Fab in Marketing?
As a “lifer,” Fordham wasn't eligible to participate in prison education programs, but he fought back and earned a diploma, vocational certificates, and an associate degree from Miami Dade College. The college program offers incarcerated men in South Florida the opportunity to earn college educations behind bars. Fordham said.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. Effective strategy must evolve through ongoing optimizations with thoughtful placements across diverse media platforms that are informed by performance data.
The Department of Education will forgive debt for over 300,000 former Art Institute students. ED found that the Art Institute misled potential students with inflated job placement rates. ED will also refund all payments borrowers made toward student debt used to pay for an Art Institute education. 1, 2004, and Oct.
honors, college prep, remedial, Advanced Placement, etc.), The Importance of Your High School Transcript in College Admissions The number one most important element of your college application is your transcript. The transcript is the record of your academic performance. It gives information about the rigor of your courses (e.g.,
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
Most of these internships, also called field placements, are unpaid. These paid placements tend to go to more experienced students and can be highly competitive. The answer is that very few of these required internships — referred to as field placements in social work — offer any pay or stipend.
Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app. Sales: This objective is meant to drive online sales.
Students walk away from CTE courses knowing how to apply their education in the workforcethey can even earn industry-recognized certifications (like becoming a certified Nurse Aide). . #3 Texas law requires state IHEs (Institutes of Higher Education) to grant credit for scores of 3 and above.
Another top business school reported higher salaries and job placement for its 2023 master of business administration (MBA) graduates. Ninety-eight percent of international graduates received an offer, and 95% accepted, according to the Tuck press release.
It means youre getting an Ivy League-level education at a public school price. UVA ranks high in academics, research, and career prospects, making it a great choice if youre looking for a top-tier education. If youre thinking globally, its placement in Times Higher Education and QS shows its respected worldwide.
Here are some factors to consider: Your competition: Who are the education competitors for your community college? What is the breakdown between traditional transfer credits for four-year schools and credits earned in vocational/technical education programs or in continuing education courses?
These letters help Harvard see you through the eyes of educators who know your academic and personal strengths. Enroll in Advanced Placement (AP), International Baccalaureate (IB), or other honors-level classes to demonstrate academic curiosity and drive. Excel in standardized tests. Challenge themselves with rigorous coursework.
After a series of back-and-forth decisions, Georgia will not fund Advanced Placement (AP) African American Studies in its school systems. Georgia school districts can still use the AP course standards and framework without approval from the superintendent or board of education. However, teaching the AP content still carries a risk.
As the culmination of rigorous high school courses, , Advanced Placement (AP) and , International Baccalaureate (IB) exams hold great significance for students seeking admission to colleges and universities. Some institutions may only accept certain AP/IB scores for credit or placement, while others might have more flexible policies.
A Marketer’s Thoughts on Changing Student Expectations There is no doubt that Millennials and GenZ have driven dramatic change in higher education because the expectations of these generations are changing everything.
Career outlook Another reason Notre Dame is known for its accountancy major is its impressive placement rate. In fact, accountancy fresh grads achieved a 98% placement rate, most of whom were at the big four accounting firms (Deloitte, Ernst & Young, PricewaterhouseCoopers, and Klynveld Peat Marwick Goerdeler).
Reading Time: 10 minutes It’s undeniable that schools looking to reach prospects more directly need to develop a higher education email marketing strategy. By applying education email CTA best practices , your school can improve its email conversion rates and connect more effectively with its prospects.
In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade. Paired with data from the U.S.
A strong business program will not only equip you with the education needed to develop critical thinking, leadership, and specialized skills but also provides access to valuable networks and real-world experiences to kickstart your career. Look for schools with solid corporate connections, internship programs, and high job placement rates.
Higher education is a big decision, and students have questions. Share the good news on accreditation, faculty credentials, and what happens after graduation (hello, job placement rates and grad school acceptance!). Make your financial aid webpage a breeze with clear eligibility criteria, deadlines, and handy net price calculators.
Many lawmakers have described the Department of Education's 2024-25 FAFSA rollout as "botched." The Department of Education's Office of Federal Student Aid (FSA) appears to be attempting to avoid another less-than-ideal FAFSA launch. Jeremy Singer will temporarily join FSA to help oversee the launch of next year's application.
Finally, we’ll discuss the future for Brown premed students and the Program in Liberal Medical Education (PLME). The Chemistry department only accepts AP credit for placement purposes. Subscribe Subscribe What is the Program in Liberal Medical Education (PLME)? Want expert guidance on medical school admissions?
The Department of Education plans to use secret shoppers to monitor colleges. The addition of secret shoppers comes as the Department of Education ramps up oversight of colleges. The Department of Education (ED) is stepping up oversight of colleges through the use of "secret shoppers," officials announced Tuesday.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content