HEM (Higher Education Marketing)

JANUARY 8, 2025

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?

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Ruffaloni

OCTOBER 26, 2023

Programs need to serve students whose expectations have changed dramatically. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 Here is the short checklist of things you need to be doing: Marketing your programs on the channels that students use to find programs. What does this mean?

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Ruffaloni

JANUARY 26, 2023

Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to higher education.

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Ruffaloni

FEBRUARY 22, 2024

Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Again, this does not present a strong case for returning the focus to classroom programs.

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Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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Ruffaloni

FEBRUARY 23, 2023

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

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Ruffaloni

JANUARY 26, 2023

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American higher education. million undergraduates and more than 820,000 graduate students.

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Ruffaloni

DECEMBER 16, 2024

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.

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Ruffaloni

MAY 24, 2023

“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Dr. She has a way of enunciating the case for online education with the clarity and simplicity that makes people listen. Why bachelor’s programs?

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Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Top Tier Admissions

OCTOBER 25, 2024

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

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Ruffaloni

MARCH 14, 2024

Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?

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Ruffaloni

SEPTEMBER 24, 2024

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

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Ruffaloni

SEPTEMBER 28, 2023

As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Student feedback is essential for optimizing your marketing efforts.

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Ruffaloni

FEBRUARY 20, 2025

As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?

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HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

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Education Education Campus Tours Enrollment 88

Ruffaloni

JULY 11, 2024

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Understanding what students want and how they perceive online education is crucial. The quality of education has also increased as a concern.

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Ruffaloni

JUNE 28, 2023

We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete. As such, it is those savvy institutions and programs that are leveraging the most sophisticated strategies and tactics that are most likely to continue to grow.

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Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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BestColleges

JUNE 19, 2024

The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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Education Education Campus Tours Orientation 84

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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Ivy Central

JUNE 28, 2023

Beyond the fascinating world of molecules and reactions, a chemistry degree opens doors to diverse academic programs and promising career paths. University of Cambridge: Provides a Bachelor of Arts (BA) in Natural Sciences with a specialization in Chemistry, allowing students to gain a broad scientific education while focusing on chemistry.

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HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

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Education Education Campus Tours Enrollment 76

Top Tier Admissions

FEBRUARY 18, 2025

For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?

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Ruffaloni

AUGUST 30, 2023

So what IS going on with digital campaigns for graduate programs? Many graduate programs just don’t have the internal resources to develop and manage the level of sophistication necessary to compete effectively. I’ve seen ads, messaging, and creative become more vanilla recently in order to get to market faster.

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Ruffaloni

MARCH 28, 2024

In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance. Which is why I found so much value in exploring this relatively missed aspect of adult education. Graduate students face many challenges with work-life balance.

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Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Today’s prospective students expect personalization, authenticity, and speed.

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HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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Ivy Central

MAY 17, 2023

Wake Forest is known for its strong undergraduate liberal arts program, as well as its graduate and professional programs in law, medicine, business, and divinity. In addition to its academic programs, Wake Forest is known for its strong commitment to research. Wake Forest University’s first-year retention rate is 94%.

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Admissions Village

JUNE 19, 2024

College/University Terms: Accelerated Degree Programs: An accelerated degree program reduces the amount of time it takes to obtain an undergraduate degree by at least one year. Most accelerated degree programs allow a student to obtain a bachelor’s degree in three years or less. These include universities and community colleges.

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Ruffaloni

SEPTEMBER 28, 2023

While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. When you meet students’ expectations, their satisfaction increases, and they are more likely to persist in their programs. Student expectations are key for online enrollment.

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Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like? Let’s set up a time to talk.

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” to match them to the right programs.

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