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I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Is a summer program going to help you get into the college you want? College Major or Career Exploration.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? Why focus on degree program pages for search optimization? If you can rank for this keyword phrase in organic search, you can increase visibility for your program.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
Overview Wake Forest University is a private research university located in Winston-Salem, North Carolina, USA. The university was founded in 1834 and has a rich history and tradition of academic excellence. In addition to its academic programs, Wake Forest is known for its strong commitment to research.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?
Harvard University vs Harvard College: many people mistake these two as separate institutions. So is Harvard College the same as Harvard University ? In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences. What is Harvard University?
The Simons Summer Research Program at Stony Brook University is an outstanding opportunity open to US citizens and permanent residents, attending high school who are interested in pursuing careers in science, mathematics, and engineering.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
TABLE OF CONTENTS (click to skip ahead) What Are the University of Florida Supplemental Essay Prompts? And for insights into how the university envisions itself and its role, and how it wants to grow and evolve, read its strategic plan. What Are the University of Florida Supplemental Essay Prompts? What’s not to love about that?
PROMYS (Program in Mathematics for Young Scientists) is an intensive six-week summer math programme that has been running for over 30 years. Participants live in Boston University residential housing, which they share with the counsellors that support them during their course. PROMYS is a residential programme.
Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. Consider our Essay Guidance Program for expert counseling on how to craft the most compelling responses to these questions. 100 words) APPLYING TO BROWN UNIVERSITY?
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. LEARN MORE APPLYING TO COLGATE UNIVERSITY? Are you thinking about applying to Colgate University? It was also ranked #25 among all colleges nationwide by the WSJ.
With a history that goes back to before the United States existed, it was founded in 1754 as Kings College, and being the only Ivy League college that is located in the centre of a major city Columbia University is one of America’s great universities. making it one of the most competitive universities in the world.
Columbia University’sPrograms were founded in 1986 for high school students. Students experience Ivy League education through the Columbia Pre-College Programs. The programs not only offer academic enhancement but also lifelong memories. The students can enroll in a one-week or three-week program.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Let’s face it, the world of online higher education is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. University marketers and recruiters are excited about the potential of AI to transform their work.
These letters help Harvard see you through the eyes of educators who know your academic and personal strengths. According to Harvard Magazine , the university believes these scores provide a more comprehensive evaluation of academic readiness. With an acceptance rate sitting at just 3.6% for the Class of 2028, competition is intense.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”
Programs need to serve students whose expectations have changed dramatically. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 Here is the short checklist of things you need to be doing: Marketing your programs on the channels that students use to find programs. What does this mean?
Program details: Compare programs to see differences in benefits, requirements, and student opportunities. Choose the University of Georgia if you want a large, spirited campus with strong in-state connections, a big football culture, and a prestigious honors college. How competitive is it, and what benefits does it offer?
Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Since joining the Capella University team more than 15 years ago, and then leading online development efforts at St. What innovations have you brought to growing online over those 15 years?
5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.
Brown University , an Ivy league institution in Providence, Rhode Island, saw its Early Decision acceptance rate for the Class of 2029 rise to the highest its been in over 5 years. BROWN UNIVERSITY ACCEPTANCE RATE Last years acceptance rate for Early Decision (ED) students was 14.38%.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Dr. She has a way of enunciating the case for online education with the clarity and simplicity that makes people listen. Why bachelor’s programs?
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally? How much does the University of Virginia cost?
Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?
Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs.
To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.
The study of Psychology can improvise many other occupations like coaching, journalism, careers in education and research; law; medicine and public health; politics and public policy; and in business fields such as marketing, finance, and management. The department offers programs in social, cognitive, and developmental psychology.
Brown University offers a wide variety of summer programs for high school students. The programs provide an opportunity to explore academic interests, develop skills, and experience Ivy League campus life. The first program was established in 1986. Most of the Brown Pre-College Program courses are not for credit.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable.
The University of California, Irvine (UCI) is known for its academic excellence and vibrant campus life. UCI offers a wide range of programs in the fields of engineering, social sciences, humanities, and health sciences. UCI also has a strong and competitive Division I athletic program known as the Anteaters.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
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