HEM (Higher Education Marketing)

JANUARY 8, 2025

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

Education 86

Education Education Enrollment Orientation 86

Ruffaloni

OCTOBER 26, 2023

Programs need to serve students whose expectations have changed dramatically. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 Here is the short checklist of things you need to be doing: Marketing your programs on the channels that students use to find programs. What does this mean?

Education 147

Education Education Enrollment Graduate Students 147

Ruffaloni

MAY 24, 2023

Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”

Programs 162

Programs Retention Enrollment Financial Aid 162

Ruffaloni

DECEMBER 16, 2024

The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. They now represent about 1 in 6 graduate students. Why am I concerned?

Education 130

Education Education International Students Enrollment 130

Ruffaloni

JANUARY 26, 2023

Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Since joining the Capella University team more than 15 years ago, and then leading online development efforts at St. What innovations have you brought to growing online over those 15 years?

Online Programs 147

Online Programs Programs Enrollment Higher Education 147

Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

Higher Education 147

Higher Education Education Education Financial Aid 147

Ruffaloni

DECEMBER 16, 2024

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? Why focus on degree program pages for search optimization? If you can rank for this keyword phrase in organic search, you can increase visibility for your program.

Programs 130

Programs Enrollment Out-of-State Graduate Students 130

Ruffaloni

MAY 24, 2023

“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Dr. She has a way of enunciating the case for online education with the clarity and simplicity that makes people listen. Why bachelor’s programs?

Programs 147

Programs Online Programs Enrollment Acceptance 147

Ruffaloni

FEBRUARY 23, 2023

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

Online Programs 147

Online Programs Programs Retention Enrollment 147

Ruffaloni

MARCH 14, 2024

Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?

Programs 147

Programs Government Policies Enrollment 147

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs.

Education 147

Education Education Online Programs Enrollment 147

Ivy Central

APRIL 20, 2023

Brown University offers a wide variety of summer programs for high school students. The programs provide an opportunity to explore academic interests, develop skills, and experience Ivy League campus life. The first program was established in 1986. Most of the Brown Pre-College Program courses are not for credit.

Ivy League 130

Ivy League Programs Online Programs Transcripts 130

Ivy Central

MAY 19, 2023

The University of California, Irvine (UCI) is known for its academic excellence and vibrant campus life. UCI offers a wide range of programs in the fields of engineering, social sciences, humanities, and health sciences. UCI also has a strong and competitive Division I athletic program known as the Anteaters.

University 130

University University GPA Government 130

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 97

Higher Education Education Education Campus Tours 97

Ruffaloni

SEPTEMBER 28, 2023

As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Student feedback is essential for optimizing your marketing efforts.

Programs 162

Programs Enrollment Higher Education Graduate Students 162

Ivy Central

APRIL 12, 2023

Wharton Global Youth Location-Based Program This is the last part of a three-part series on Wharton Global Youth Summer Programs. The Wharton Global Youth Program provides a plethora of educational programs. They can participate in On-Campus, Online, or Location-based Programs.

Programs 130

Programs Ivy League PSAT GPA 130

Ivy Central

MAY 27, 2023

University of California, San Diego (UCSD) is renowned for its commitment to academic excellence, groundbreaking research, and a vibrant campus community. UCSD offers diverse programs and opportunities that empower students to explore their passions and make a meaningful impact in their chosen fields. There are 48.1% men and 50.7%

University 130

University University Tuition Study Abroad 130

Ivy Central

MAY 17, 2023

The University of California, Santa Barbara (UCSB) is a public research university located on the coast of Southern California. UCSB is part of the 10-campus University of California system and is widely recognized as one of the top public universities in the United States.

University 130

University University Government Retention 130

Top Tier Admissions

OCTOBER 25, 2024

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

Programs 98

Programs Internship Study Abroad Transcripts 98

Ivy Central

MAY 18, 2023

University of California, Davis, is a renowned public research university located in Davis, California. It is one of the ten campuses of the University of California system and is widely recognized for its academic excellence, innovative research, and commitment to public service. There are 39% men and 59% women on campus.

University 130

University University Retention GPA 130

Ivy Central

JUNE 21, 2023

Biotechnology Programs Numerous universities and institutions worldwide offer specialized programs in biotechnology. Stanford University’s Bachelor of Science (BS) in Bioengineering: Stanford's Department of Bioengineering emphasizes the interdisciplinary nature of biotechnology.

Programs 130

Programs Study Abroad Internship In-State 130

Ivy Central

JUNE 15, 2023

Northwestern University is a prestigious private research university located in Evanston, Illinois, with additional campuses in Chicago and Doha, Qatar. Founded in 1851, Northwestern is one of the Big Ten Conference's founding members and is classified among "R1: Doctoral Universities – Very high research activity".

University 130

University University Early Decision Policies 130

Ruffaloni

JULY 11, 2024

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Understanding what students want and how they perceive online education is crucial. The quality of education has also increased as a concern.

Online Programs 130

Online Programs Programs Enrollment Internship 130

Ivy Central

APRIL 10, 2023

This is the first part of a three-part series on Wharton Global Youth Summer Programs. The Wharton Global Youth Program provides a plethora of educational programs. All participants who successfully complete the program earn a Wharton Global Youth Certificate of Completion.

Programs 130

Programs PSAT GPA High School 130

BestColleges

JUNE 19, 2024

The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.

Higher Education 98

Higher Education Education Education Bachelor's Degree 98

Ivy Central

MAY 13, 2023

Vanderbilt University is a private research university located in Nashville, Tennessee. The university is named after the shipping and rail magnate Cornelius Vanderbilt. He provided the initial $1 million endowment for the university. He provided the initial $1 million endowment for the university.

University 130

University University Early Decision Minor 130

Ivy Central

MAY 12, 2023

The University of California, Los Angeles (UCLA) is a public research university. It was founded in 1919 as the Southern Branch of the University of California and became the University of California, Los Angeles in 1927. UCLA also has a strong athletic program, with 25 NCAA Division I teams known as the Bruins.

Minor 130

Minor University University Field of Study 130

Ivy Central

JUNE 28, 2023

Beyond the fascinating world of molecules and reactions, a chemistry degree opens doors to diverse academic programs and promising career paths. University of Cambridge: Provides a Bachelor of Arts (BA) in Natural Sciences with a specialization in Chemistry, allowing students to gain a broad scientific education while focusing on chemistry.

Bachelor's Degree 130

Bachelor's Degree Programs Government Concentration 130

AdmissionSight

DECEMBER 26, 2024

Harvard University vs Harvard College: many people mistake these two as separate institutions. So is Harvard College the same as Harvard University ? In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences. What is Harvard University?

Bachelor's Degree 95

Bachelor's Degree University University Concentration 95

Ivy Central

JUNE 26, 2023

Brandeis University is a prestigious private research university located in Waltham, Massachusetts, United States. The university has gained recognition for its academic excellence, commitment to social justice, and vibrant intellectual community. Graduation Rate Brandeis University has a 90% retention rate.

Early Decision 130

Early Decision University University Letters of Recommendation 130

Ruffaloni

MARCH 28, 2024

In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance. Which is why I found so much value in exploring this relatively missed aspect of adult education. Graduate students face many challenges with work-life balance.

Graduate Students 246

Graduate Students Higher Education Enrollment Education 246

Ivy Central

MAY 17, 2023

Founded back in 1839, Boston University (BU) has evolved into a dynamic hub of learning, research, and cultural diversity. Overview : Boston University, or BU as it is more commonly referred to, is one of the larger private research universities in the United States.

Early Decision 130

Early Decision University University Study Abroad 130

Ivy Central

JUNE 8, 2023

With a reputation for diversity and a home to students with a progressive mindset, Wesleyan University offers students a wide range of study options including some outstanding arts related majors. Location: Wesleyan University is situated in the small town of Middletown, Connecticut, equidistant from New York and Boston. .

Early Decision 130

Early Decision University University Mentorships 130

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.

Retention 246

Retention Enrollment Academic Coaching Higher Education 246

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

Education 80

Education Education Campus Tours Orientation 80

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. With over a decade of experience, HEM specializes in helping schools and universities navigate these digital shifts by enhancing their online presence, refining SEO strategies , and incorporating multimedia content.

Education 85

Education Education Financial Aid Campus Tours 85

Ivy Central

MAY 10, 2023

Berkeley University, officially known as the University of California, Berkeley, is the flagship campus of the ten campuses of the University of California system. Berkeley is consistently ranked among the top public universities in the United States and the world. and above. .

University 130

University University Accommodations GPA 130