HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 93

Higher Education Education Education Campus Tours 93

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like? Let’s set up a time to talk.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. 3—Implement a FAN Program – Your advocates are your fan’s.

Enrollment 211

Enrollment Programs Admissions Education 211

Enrollment Catalyst

JANUARY 15, 2024

Even in automated emails, include elements that can be customized – such as the parent and child’s name, the program of interest, or a reference to a recent interaction. This approach shows attentiveness and fosters a personal connection. You should avoid the extreme of emailing every other day to only once a month.

Admissions 205

Admissions Private School Extracurricular Enrollment 205

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. Why is this so important?

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 91

Education Education International Students Placement 91

Enrollment Catalyst

DECEMBER 8, 2022

I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience. Your focus should be on Facebook, Instagram, and YouTube.

Retention 153

Retention Transition Enrollment Programs 153

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

BestColleges

JANUARY 24, 2024

State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

Ruffaloni

NOVEMBER 16, 2023

How do you ensure the success of new program launches? In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.”

Enrollment 147

Enrollment Higher Education Field of Study Programs 147

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

Admissions.Blog

DECEMBER 30, 2024

Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.

Higher Education 40

Higher Education Education Education Accommodations 40

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 87

Education Education Financial Aid Campus Tours 87

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

Enrollment 69

Enrollment Education Education Financial Aid 69

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

Ruffaloni

OCTOBER 26, 2023

This review includes students at four-year private and public institution, two-year community colleges, along with students in graduate programs and online learners. 89% 81% My program advisor is accessible by telephone and email. 89% 81% My program advisor is accessible by telephone and email.

Retention 147

Retention Tuition Enrollment Online Programs 147

Top Tier Admissions

JULY 11, 2023

Clinical psychology graduate programs train and position their graduates to excel in academic positions, clinical and lab-based research roles, and as clinical and mental health providers. These programs are typically 2-3 years plus added time for licensure. Even beyond the more commonly known M.D.

Applications 78

Applications Programs Concentration Admissions 78

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention 86

Retention Campus Tours Tuition International Students 86

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. This can include location, interests, behavior, education, occupation, and more.

Education 84

Education Education Placement Campus Tours 84

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

Honor Society 98

Honor Society High School Mentorship Mentorships 98

Ruffaloni

MARCH 28, 2024

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)

Online Programs 130

Online Programs Enrollment Graduate Students Programs 130

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

Enrollment 52

Enrollment Education Education Financial Aid 52

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment 84

Enrollment Admissions Transition Campus Tours 84

The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

Top Tier Admissions

DECEMBER 29, 2023

2024: OUR PREDICTIONS Early Decision will be the new Regular Decision Watching the steady, and at times explosive, growth in early admission pools – both binding ED and non-binding EA programs – expect to see admit rates from both programs drop precipitously.

Admissions 97

Admissions Early Decision Standardized Testing Early Admission 97

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Programs 52

Programs Enrollment Testing Applications 52

EAB

JUNE 12, 2023

Blogs Can gamification help you generate leads for healthcare programs? But while enrollment leaders know it’s worthwhile to invest in programs for students to further their careers in this crucial field, it’s become exceptionally tough to find high-quality health sciences students to fill the seats in your cohorts.

Programs 52

Programs Enrollment International Students Testing 52

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

Campus Tours 84

Campus Tours Education Education Enrollment 84

AdmissionSight

DECEMBER 26, 2024

Harvard College focuses exclusively on providing a liberal arts and sciences education to undergraduate students pursuing bachelors degrees. This provides a four-year liberal arts and sciences education to students pursuing bachelors degrees. Harvard Graduate School of Education (GSE). Harvard College. Harvard Law School (HLS).

Bachelor's Degree 92

Bachelor's Degree University University Concentration 92

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

Campus Tours 80

Campus Tours Enrollment Education Education 80

EAB

OCTOBER 9, 2023

Blogs The Power of a Diverse Donor Portfolio in Your Annual Giving Program 3 Non-Alumni Audiences You Should Be Engaging Today’s advancement leaders will need to access the untapped potential of key audiences beyond alumni stakeholders if they’re going to meet their constantly growing institutional goals. Why engage non-alumni audiences?

Programs 59

Programs Retention Enrollment In-State 59

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 88

Enrollment Campus Tours Financial Aid Higher Education 88

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. This makes them well-primed for educational yet engaging content. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits.

Study Abroad 75

Study Abroad Enrollment Education Education 75

EAB

SEPTEMBER 22, 2023

Pandemic-era enrollment trends, especially the boom in online graduate programs, have exacerbated many barriers to international enrollment. In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals.

Programs 52

Programs Online Programs Accommodations Enrollment 52

EAB

JANUARY 1, 2024

Blogs Do you need to sunset academic programs? As any faculty member or administrator will tell you, growing new programs is a lot easier than changing—or sunsetting—existing program offerings. This might mean redesigning program curriculum, rethinking the enrollment strategy, working on cost structure, and more.

Programs 52

Programs Policies Enrollment Graduate Students 52

EAB

MAY 25, 2023

Blogs Improve your program review process with these 4 data tips A Q&A with Dr. Louis Slimak, Associate Provost at West Virginia University In today’s fast-changing environment, program review is an increasingly critical area of focus and the first step in delivering a portfolio that meets the institution’s goals and students’ needs.

Programs 52

Programs Orientation Out-of-State Enrollment 52

EAB

JANUARY 17, 2023

Why growing demand doesn’t guarantee success for cybersecurity programs. However, even though the future looks bright, most cybersecurity programs will continue to fight for student interest and enrollment. The grad programs presidents and provosts are prioritizing. Market demand suggests a promising future.

Programs 52

Programs Concentration Accelerated Learning Enrollment 52