HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!

Higher Education 62

Higher Education Education Education Enrollment 62

Ruffaloni

SEPTEMBER 27, 2024

Just as we enter the academic year in which the first of two demographic cliffs is projected to begin, some of the largest Online Program Management (OPM) vendors have experienced business disruptions and the U.S. Don’t miss our webinar on October 17 Join Phil and I on October 17 for an expanded version of our conversation.

Education 130

Education Education Government Online Programs 130

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Today’s prospective students expect personalization, authenticity, and speed.

Retention 246

Retention Enrollment Academic Coaching Higher Education 246

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 105

Enrollment Campus Tours Financial Aid Higher Education 105

Enrollment Catalyst

JANUARY 22, 2024

Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

Retention 216

Retention Transition Enrollment High School 216

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 105

Higher Education Education Education Campus Tours 105

Enrollment Catalyst

JULY 24, 2024

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. Reach out to new parents to introduce yourself and discuss your class/program. Through my School Survey Solutions Program , I regularly conduct new parent surveys for schools. Answer questions and provide support.

Retention 208

Retention Orientation Enrollment Tuition 208

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs.

Education 98

Education Education Programs Enrollment 98

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like? Let’s set up a time to talk.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. 3—Implement a FAN Program – Your advocates are your fan’s.

Enrollment 220

Enrollment Programs Education Education 220

AdmissionSight

DECEMBER 26, 2024

Harvard College focuses exclusively on providing a liberal arts and sciences education to undergraduate students pursuing bachelors degrees. This provides a four-year liberal arts and sciences education to students pursuing bachelors degrees. Harvard Graduate School of Education (GSE). Harvard College. Harvard Law School (HLS).

Bachelor's Degree 95

Bachelor's Degree University University Concentration 95

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. Why is this so important?

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

Enrollment Catalyst

JANUARY 15, 2024

Even in automated emails, include elements that can be customized – such as the parent and child’s name, the program of interest, or a reference to a recent interaction. This approach shows attentiveness and fosters a personal connection. You should avoid the extreme of emailing every other day to only once a month.

Admissions 214

Admissions Private School Enrollment Extracurricular 214

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 105

Education Education International Students Placement 105

Enrollment Catalyst

DECEMBER 8, 2022

I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience. Your focus should be on Facebook, Instagram, and YouTube.

Retention 160

Retention Transition Enrollment Programs 160

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 105

Education Education Financial Aid Campus Tours 105

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

HEM (Higher Education Marketing)

MARCH 12, 2025

Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. Your graduates are living proof of your programs effectiveness. An alumni network is one of the most valuable assets a school can cultivate.

Mentorship 71

Mentorship Mentorships Placement Higher Education 71

Ruffaloni

MARCH 31, 2023

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

Online Programs 130

Online Programs Enrollment Higher Education Out-of-State 130

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

Enrollment 81

Enrollment Education Education Financial Aid 81

Top Tier Admissions

JULY 11, 2023

Clinical psychology graduate programs train and position their graduates to excel in academic positions, clinical and lab-based research roles, and as clinical and mental health providers. These programs are typically 2-3 years plus added time for licensure. Even beyond the more commonly known M.D.

Applications 95

Applications Programs Concentration Admissions 95

Ruffaloni

NOVEMBER 16, 2023

How do you ensure the success of new program launches? In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.”

Higher Education 147

Higher Education Enrollment Field of Study Programs 147

Estrela Consulting Blog

NOVEMBER 2, 2024

While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? inspired us to dig into these strategic educational collaborations.

Internship 52

Internship Higher Education Education Education 52

BestColleges

JANUARY 24, 2024

State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention 110

Retention Campus Tours Tuition International Students 110

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. This can include location, interests, behavior, education, occupation, and more.

Education 98

Education Education Placement Campus Tours 98

Ruffaloni

OCTOBER 26, 2023

This review includes students at four-year private and public institution, two-year community colleges, along with students in graduate programs and online learners. 89% 81% My program advisor is accessible by telephone and email. 89% 81% My program advisor is accessible by telephone and email.

Retention 147

Retention Tuition Enrollment Online Programs 147

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment 105

Enrollment Admissions Transition Campus Tours 105

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

Campus Tours 105

Campus Tours Enrollment Accommodations Education 105

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

Campus Tours 105

Campus Tours Education Education Enrollment 105

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. This makes them well-primed for educational yet engaging content. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits.

Study Abroad 98

Study Abroad Enrollment Education Education 98

AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.

Accommodations 52

Accommodations Out-of-State Financial Aid Transfer 52

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

Honor Society 98

Honor Society High School Mentorship Mentorships 98

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

Niche

OCTOBER 30, 2024

Register for the webinar on Thursday, November 7, at 2 p.m. EST. If you’ve followed Niche for a while, you’re probably familiar with our annual K-12 Parent Survey. Twenty-six percent of parents are not looking for a specific emphasis.

Minor 52

Minor Tuition Enrollment Public School 52