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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1. We are ready to help your institution as well.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
Overview Wake Forest University is a private research university located in Winston-Salem, North Carolina, USA. The university was founded in 1834 and has a rich history and tradition of academic excellence. The university has 18 varsity sports teams, including football, basketball, baseball, soccer, and tennis.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Harvard University vs Harvard College: many people mistake these two as separate institutions. So is Harvard College the same as Harvard University ? In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences. What is Harvard University?
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.
Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. LEARN MORE APPLYING TO COLGATE UNIVERSITY? Are you thinking about applying to Colgate University? It was also ranked #25 among all colleges nationwide by the WSJ.
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.
Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. 100 words) APPLYING TO BROWN UNIVERSITY? Are you thinking about applying to Brown University? The Class of 2028 had a 5.16% overall acceptance rate.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
With a history that goes back to before the United States existed, it was founded in 1754 as Kings College, and being the only Ivy League college that is located in the centre of a major city Columbia University is one of America’s great universities. making it one of the most competitive universities in the world.
TABLE OF CONTENTS (click to skip ahead) What Are the University of Florida Supplemental Essay Prompts? And for insights into how the university envisions itself and its role, and how it wants to grow and evolve, read its strategic plan. What Are the University of Florida Supplemental Essay Prompts? What’s not to love about that?
These letters help Harvard see you through the eyes of educators who know your academic and personal strengths. According to Harvard Magazine , the university believes these scores provide a more comprehensive evaluation of academic readiness. With an acceptance rate sitting at just 3.6% for the Class of 2028, competition is intense.
To make matters worse, everyone from parents, educators, coaches, and college admissions administrators, have unfortunately made it seem like being average is actually failing. Here are stories of failure that faculty at Duke University, Trinity College of Arts and Sciences shared on their website under the heading of “Freedom to Fail.”
My name is Vicky, and I’m a fourth-year student at Colorado State University, majoring in Biology. In fact, it was the worst academic semester in my educational career. The post My transfer student experience at Colorado State University appeared first on Admissions. You don’t have to have everything figured out right away.
The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 As far as I can tell after consulting the CGS member list , Southern New Hampshire University, Western Governors University, Liberty University, Grand Canyon University, University of Phoenix, and Capella University are not members.
Brown University , an Ivy league institution in Providence, Rhode Island, saw its Early Decision acceptance rate for the Class of 2029 rise to the highest its been in over 5 years. BROWN UNIVERSITY ACCEPTANCE RATE Last years acceptance rate for Early Decision (ED) students was 14.38%.
5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.
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If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally? How much does the University of Virginia cost?
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
Let’s face it, the world of online higher education is a whirlwind. University marketers and recruiters are excited about the potential of AI to transform their work. The new study indicates that universities see that AI can make the student experience more personal and efficient.
Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.
To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.
If you’re considering applying to Tulane University , one of the first things you might wonder is how it ranks compared to other schools. Rankings can give you an idea of a universitys academic reputation, research strength, and overall value, but they dont tell the whole story.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Boston University (BU) is a top-tier research university in the heart of Boston. In this blog, we’ll break down how to write Boston Universitys supplemental essay and share expert tips and examples to help you craft a standout application.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
The University of Virginia (UVA) is a public research university in Charlottesville. Keep reading to learn how to write compelling University of Virginia supplemental essays that will impress admissions, with helpful tips and real examples. Its a historic school, with a part of its campus being a UNESCO World Heritage Site.
Northwestern University is a prestigious private research university located in Evanston, Illinois, with additional campuses in Chicago and Doha, Qatar. Founded in 1851, Northwestern is one of the Big Ten Conference's founding members and is classified among "R1: Doctoral Universities – Very high research activity".
Choose the University of Georgia if you want a large, spirited campus with strong in-state connections, a big football culture, and a prestigious honors college. Choose the University of Wisconsin if you want a strong research institution in a classic college town with a strong out-of-state student presence within driving distance. .
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. Give it a try.
The expectations of higher education faculty and staff have changed. With this data, youll have a clear picture of your universitys workplace culture, helping you make meaningful improvements driven by faculty and staff input. Here are five reasons your institution should consider administering the updated CESS in 2024-2025.
RNL is an industry leader in top of the funnel communication and there may be an opportunity to educate parents earlier in the process with better marketing, including video campaigns! The post Student Satisfaction and University Family Engagement appeared first on Ruffalo Noel Levitz.
The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).
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To stay competitive during these developments, educational institutions must evolve how they create and share content online. With over a decade of experience, HEM specializes in helping schools and universities navigate these digital shifts by enhancing their online presence, refining SEO strategies , and incorporating multimedia content.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.
It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.
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