HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 88

Education Education Financial Aid Campus Tours 88

The Enrollment Marketer

MARCH 8, 2023

But HubSpot isn’t branded as a platform made for education marketing or the admissions world. Let’s go over a few scenarios to recap… Imagine you have three types of forms that live in HubSpot for (1) webinar registration, (2) in-person event registration, and (3) inquiry. Let’s call these properties our Core Candidate Properties.

Education 98

Education Education Admissions Enrollment 98

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.

Education 147

Education Education Online Programs Enrollment 147

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 92

Education Education International Students Placement 92

EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

Higher Education 52

Higher Education Education Education Applications 52

The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1.

Higher Education 52

Higher Education Enrollment Education Education 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 70

Enrollment Education Education Financial Aid 70

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. I encourage you to watch this on-demand webinar for additional information. We are also here to help you.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

College Wise

FEBRUARY 27, 2024

Are you a school counselor, educator, principal, or superintendent looking for ways to empower and educate families on the college admissions process? When it comes to preparing middle and high school students for college and careers, the most obvious place to start is with the students themselves.

Admissions 59

Admissions High School Education Education 59

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52

Enrollment Catalyst

JANUARY 22, 2024

Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

Retention 206

Retention Enrollment Transition High School 206

Ruffaloni

SEPTEMBER 28, 2023

Students expect learning that prepares them for the workforce The health of the job market and career prospects after graduation also impact the educational decisions of current and prospective students. Explore more best practices for instructional design at our webinar. How does your course quality measure up?

Enrollment 264

Enrollment Online Programs Programs Education 264

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. This example is the premier standard for the delivery of graduate and online education, and RNL is the leading provider. Today’s prospective students expect personalization, authenticity, and speed. Meet RNL Enable.

Retention 246

Retention Enrollment Academic Coaching Semester 246

Enrollment Catalyst

JULY 24, 2024

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. This program should promote familiarity with the school’s educational offerings and overall environment. Your new family onboarding process doesn’t stop at the beginning of the school year. Disciplinary problems.

Retention 198

Retention Orientation Enrollment Tuition 198

The Enrollment Marketer

SEPTEMBER 27, 2023

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

Higher Education 52

Higher Education Education Education Enrollment 52

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. identified "limited budget" as a top challenge to growing graduate and adult education programs. -->. Watch the webinar and download the white paper to explore the findings from our survey. Organizational uncertainty.

Education 98

Education Education Programs Enrollment 98

The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

Private School 185

Private School Enrollment Admissions Education 185

The Enrollment Marketer

FEBRUARY 7, 2023

Naturally, anyone who has been in higher education for longer than five years (as a professional) knows that the battle against inertia is real.and I happen to fall into the category of humans who believe that not all of the positive change we have seen since early 2020 will stick (esp. in higher ed).

Higher Education 52

Higher Education Education Education Bachelor's Degree 52

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

Financial Aid 130

Financial Aid Grants Transition Enrollment 130

College Planner Pro

APRIL 8, 2022

The CollegePlannerPro team was joined by four IECs for a transparent conversation regarding the pricing of college consulting services. During the insightful conversation, our panelists shared their experiences and opinions and attendees chimed in with questions and commentary.

College Consulting 52

College Consulting College Consulting Education Education 52

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JANUARY 24, 2024

State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

Ruffaloni

JUNE 15, 2023

A 2018 report from the National Center for Educational Statistics showed that for every year between 2000 and 2016, the immediate college enrollment rate for students from high-income families (83 percent in 2016) was higher than the college enrollment rates for students from middle income (64 percent) and low-income families (67 percent).

Financial Aid 147

Financial Aid Enrollment Out-of-State Scholarships 147

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns. Gather Assets 4.

Enrollment 147

Enrollment Higher Education Field of Study Programs 147

Enrollment Catalyst

DECEMBER 8, 2022

I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

Retention 152

Retention Transition Enrollment Programs 152

Enrollment Catalyst

JANUARY 15, 2024

Each email and follow-up contact should offer value, whether it’s an invitation to an open house, a link to a virtual tour, access to an informative webinar, or compelling reasons to take the next step. You should avoid the extreme of emailing every other day to only once a month.

Admissions 204

Admissions Private School Extracurricular Enrollment 204

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention 87

Retention Campus Tours Tuition International Students 87

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

Education 86

Education Education Placement Campus Tours 86

Niche

SEPTEMBER 13, 2024

This webinar is tailored just for you. This session will build on our prior GA4 webinars to help you learn to track essential metrics and apply data-driven tactics. Are you a K-12 marketing or communications professional looking to harness the power of data?

Education 40

Education Education 40

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

Campus Tours 81

Campus Tours Enrollment Education Education 81

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Advocacy is the final phase of the Family Journey.

Enrollment 210

Enrollment Programs Admissions Education 210

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment 85

Enrollment Admissions Transition Campus Tours 85

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

Honor Society 98

Honor Society High School Mentorship Mentorships 98

Scoir

OCTOBER 11, 2023

Thankfully we have a fun exercise to help educate you on what college admission decision makers truly value. This interactive webinar contains a wealth of information that helps paint the picture of what college admission offices consider when sorting through applicants!

Admissions 52

Admissions SAT Applications Education 52

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52