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How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. Kelly stepped into the middle of a particularly challenging time for enrollment. Elmira is a small college in upstate New York.
These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be. Schools that embrace relationship-building and strategic follow-ups** are the ones that see consistent enrollment growth. Growth requires strategic investment.
Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. Ultimately, these advancements are expected to lead to happier students and stronger enrollment numbers.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
UGA wants to make sure all of our students have a great time while they are enrolled at UGA. But at the same time, we are limited in space for freshmen, with the maximum number we can enroll set at 6,200 students. Admissions offices do their best to predict who will enroll using data from prior years, but it is never a perfect science.
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Learn more about how DD Agency does enrollment marketing.
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
Every year for more than 15 years, campus presidents, chief enrollment officers, and other senior leaders have taken two days to attend the RNL Strategic Enrollment Planning Executive Foru m. It’s a hands-on event created by enrollment leaders, for enrollment leaders. Calculating enrollment impact.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
The post Enrollment Leaders: Time to Build Your Skills This Summer appeared first on Ruffalo Noel Levitz. This will be my 29 th annual conference since I joined RNL in the fall of 1993 and I know it will be the best yet!This This pre-conference workshop is going to be the cherry on top of an incredible few days.I’ll
While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals.
We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment. Ask for a complimentary consultation and learn how you can benefit from our award-winning creative, insightful analytics, and deep enrollment expertise.
the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! For more information, check out the Enrollment Marketing Geeks on the Road Website. The post Register for the Enrollment Marketing Geeks’ 2024 workshops! appeared first on Enrollment Catalyst. Join Andy Lynch and Dr. Rick Newberry (a.k.a.,
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success. Gain insights into your decision process to enroll right-fit families and effectively manage the wait pool process.
No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. With summer just around the corner, now is the perfect time to start shaping your Enrollment Marketing Plan for the 2024-25 school year. It’s essential to pinpoint what’s working and what’s not.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
We have been in your shoes as enrollment managers and know what needs to be done to cultivate more collaboration, break down silos, and work collectively toward greater success. Reach out and we can set up a time for us to talk.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.
From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.
First, consider programs with the strongest enrollment potential. You might also look at programs that generate interest but are underperforming in enrollment. Start building a long-term SEO strategy to generate leads and drive enrollment These on-page basics are still only the tip of the iceberg when it comes to successful SEO.
Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Create post-enrollment scholarship opportunities.
Instead, post tuition with contexthighlighting affordability, value, and scholarship opportunitiesso families who inquire are already informed and more serious about enrollment. The post Why Your School Should Post Tuition on Your Website appeared first on Enrollment Catalyst. Whats your schools approach to posting tuition?
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
The post The Power of Online Reviews: A Strategy for Private Schools appeared first on Enrollment Catalyst. So, what steps will you take today to inspire your parents to post a review for your school?
Many private and independent schools dont fully tap into the potential of their summer offerings, but with the right strategies, you can seamlessly integrate your summer programs into broader enrollment efforts. Converting campers into enrolled students Now for the fun part. Proven strategies for marketing summer programs 1.
Supercharge your enrollment outreach with AI RNL’s enrollment experts can help you understand how AI can help you engage more students on a personalized level at a scale your institution can handle. Our research suggests students are already naturally gravitating toward their preferred learning styles.
The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students. Here’s what we found: Undergraduate : Among undergraduate students enrolling in all formats of study, fall snapshot data undercount total enrollment by 34 percent (missing 5.6
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! By analyzing past behaviors, institutions can proactively craft campaigns that address concerns and guide students toward enrollment. Struggling with enrollment? Lets explore! Contact HEM today!
Does your current enrollment strategy include innovative approaches to capture new market share despite declining numbers of prospective students? Building a foundation for strategic planning in two days RNL quite literally wrote the bookthree of them, in facton Strategic Enrollment Planning.
This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan. Institutions that have not been collecting these data (particularly conversions of inquiries to applications, applications to enrollments, etc.)
To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Enrollment focused, rather than being driven by lead generation We focus on enrollment data and not just lead generation.
Student demographics are changing and impacting enrollment. Market research allows institutions to understand their current market share and how demographic changes may impact their enrollment in future years. Strategic price decisions can impact the likelihood that a student enrolls. Ready to reach your enrollment goals?
As my colleagues and I work with university leaders on key areas such as strategic enrollment planning to and working with university boards , we help leaders assess and address five key challenges that impact institutional sustainability.
Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.
Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. The most successful social media campaigns foster a sense of community and engagement, which encourages followers to take the next step toward enrollment.
The Florence Kidder Memorial Scholarship This provides six scholarships that range from $400 to $3,000 to individuals that are in their fourth year of high school and that intend on enrolling at a higher educational institution in North Carolina. The deadline to apply is February 5th. Learn more here. The Martin Luther King, Jr.
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