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Solving the Enrollment Puzzle at a Small College

Ruffaloni

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. Kelly stepped into the middle of a particularly challenging time for enrollment. Elmira is a small college in upstate New York.

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Strategic Enrollment Planning: A Q&A for Enrollment Managers

Ruffaloni

For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?

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The Emotional Rollercoaster of College Planning: Why Institutions Need to Step Up Their Support

Ruffaloni

For those working in enrollment, the college planning process is familiar territory. We’ve navigated the deadlines, mastered the jargon, and understand the intricacies of financial aid. 65% feel stressed about filling out financial aid forms, and 58% worry about filling out the FAFSA.

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The Hidden Crisis in College Planning: What’s Happening to Middle-Income Families

Ruffaloni

They’re too “wealthy” for significant financial aid but not wealthy enough to write a check without breaking a sweat. ” 87% rank financial aid among their top five decision factors. ” 87% rank financial aid among their top five decision factors. How many plan to borrow?

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? What does financial aid look like? It would be great if this were true.

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Why Your School Should Post Tuition on Your Website

Enrollment Catalyst

Instead of avoiding the conversation, schools should post tuition with clear messaging about affordability, financial aid, and value. ” Reality: Not every family can or will prioritize private education financially. Instead of hiding tuition, clearly explain financial aid, scholarships, and affordability options.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!