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How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. Kelly stepped into the middle of a particularly challenging time for enrollment. Elmira is a small college in upstate New York.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
For those working in enrollment, the college planning process is familiar territory. We’ve navigated the deadlines, mastered the jargon, and understand the intricacies of financialaid. 65% feel stressed about filling out financialaid forms, and 58% worry about filling out the FAFSA.
They’re too “wealthy” for significant financialaid but not wealthy enough to write a check without breaking a sweat. ” 87% rank financialaid among their top five decision factors. ” 87% rank financialaid among their top five decision factors. How many plan to borrow?
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? What does financialaid look like? It would be great if this were true.
Instead of avoiding the conversation, schools should post tuition with clear messaging about affordability, financialaid, and value. ” Reality: Not every family can or will prioritize private education financially. Instead of hiding tuition, clearly explain financialaid, scholarships, and affordability options.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
The best results come from treating ChatGPT as an ongoing research tool, refining prompts as you go, and training it with information you collect along the wayfrom college visits, Zoom sessions, financialaid offers, and direct conversations with admissions reps. Are there any trends in enrollment to be aware of?
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!
An effective way to reduce the cost of college is to know how to successfully appeal for more financialaid. It’s critical to understand that the first financialaid award that a college delivers often doesn’t have to be the only offer. You don’t have to have a good reason to appeal. Death of a parent. Be proactive.
This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financialaid awarding: the Student Aid Index. They hopefully will make them better for financialaid professionals.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Talk money from day one No more financial surprises or hidden costs. But what’s going on here?
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financialaid, and staffing.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. With summer just around the corner, now is the perfect time to start shaping your Enrollment Marketing Plan for the 2024-25 school year. It’s essential to pinpoint what’s working and what’s not.
Let’s dive into some definitions and discuss fundamental financialaid terminology while introducing what’s new this aid cycle so you can successfully navigate the process of funding an undergraduate education as we approach 2024. It aims to make higher education accessible to those with limited means.
But here’s where it gets interesting: Financialaid and scholarships have become the primary hook for attracting students, with 81 percent of juniors and 78 percent of seniors ranking them as crucial factors in college choice. This challenges the conventional wisdom about early outreach being the only path to enrollment success.
How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.
By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financialaid and enrollment management as we await the changes to the FAFSA. You want to be the one engaging in those conversations and making a case to continue toward enrollment. Schedule a time to talk 7.
Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. With summer only a few weeks away, now is the ideal time to begin developing your Enrollment Marketing Plan for the 2023-24 school year. Click now to learn more.
RNL graduate student data helps institutions better target graduate students Cost and flexible program options are two of the biggest enrollment factors. Do you know why your graduate students choose to enroll at your institution? They need to know what their financial commitment is going to be to achieve their graduate degree.
Many selective colleges have adopted the ED2 round because it helps them manage enrollment better by increasing their yield rate. The yield rate is the percentage of students who receive an offer of admission who actually enroll in that college. Colleges just arent that transparent about how they award financialaid.
But is this sticker shock reaction always a rational response, or might colleges be losing out on applicants who could afford to attend with the help of financialaid? Proactively counsel about aid: Don’t wait for families to ask offer personalized financialaid counseling to prospective students.
Will your strategic plan ensure financial sustainability if events on the scale of the pandemic disrupt your revenue streams? Does your current enrollment strategy include innovative approaches to capture new market share despite declining numbers of prospective students?
of enrolled college students identified as Pacific Islanders in 2022. of students enrolled in fall 2022 were Pacific Islanders. According to the National Student Clearinghouse , over 5,200 Pacific Islanders enrolled as first-year college students in fall 2023, a 4.4% The National Center for Education Statistics found only 0.3%
Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000. Early Action is non-binding, meaning students are not obligated to enroll if accepted. Yield : The percentage of admitted students who decide to enroll in a particular college.
More than 360 colleges and universities committed to transparency standards for financialaid offers. A government watchdog warned last year that only 9% of institutions it examined had accurately told students an estimated net price of attendance in their financialaid offers.
That means we who are charged with marketing and recruiting this generation of students and their families need to make sure we are appealing to all students, to achieve our enrollment goals and fulfill our missions. Families with incomes just above Pell eligibility reported more dissatisfaction with their level of aid.
It is so exciting to be able to announce the publication of the third edition of Strategic Enrollment Planning: A Dynamic Collaboration. Why focus on strategic enrollment planning? Every bit of enrollment growth for one institution is likely to mean a corresponding decline at another. What’s in the new book edition?
Students from middle- and lower-income families from Virginia can now attend the University of Virginia (UVA) for even less, thanks to a new financialaid expansion. UVA announced the needs-based financialaid expansion of Access UVA on Dec. 8 to increase affordability for students from middle- and lower-income families.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. will need to give way to holistically trained enrollment staff who can work across silos to achieve institutional goals.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
Applying early decision might improve your odds of being accepted with certainty to your dream school, but it might limit your financialaid opportunity at the same time. As an early decision applicant, you agree that, if admitted, you will enroll at that university and withdrawal your applications from other colleges.
Another common theme mentioned by students, including Natalia – keep an eye on your email once you’ve enrolled in college. Submit Your FinancialAid Applications – Every Year! As Asia told me when I spoke to her, “Closed mouths don’t get fed – FinancialAid has to know what your financial situation is.”
The Office of Student FinancialAid will continue to award scholarships through early April, and Honors questions should go to the Honors College, as they handle their application questions and decisions. If a scholarship offer or an Honors offer is not seen on your status page, that means that you have not received an initial offer.
Application Deadline: November 1 Notification Date: December 15 Binding Commitment: Accepted students must enroll at USC Marshall and withdraw applications to all other institutions. FinancialAid & Scholarships: All ED applicants will be considered for USCs need-based financialaid and merit scholarships.
Grades : Focus on maintaining strong grades, particularly in challenging courses like AP, dual enrollment, or IB courses. Plan for FinancialAid Start thinking about how you’ll fund your college education NOW. It is important you are on track to meet those requirements now while there is still time.
Great: The Hispanic Scholarship Fund (HSF) can provide invaluable financialaid and support to help you achieve your academic and professional goals. To achieve that goal, HSF provides financial assistance, mentorship, career development, and leadership training services. GPA on a 4.0 GPA on a 4.0
As a grant, its typically more attractive to prospective students than other forms of financialaid, especially loans that will need to be paid back. So below, youll find more information on what those are and how you can apply for aid. Simply put, this is a grant provided by the U.S. What is a Federal Pell Grant used for?
Under the traditional enrollment deadline of May 1, students would likely only have a few weeks to review their financialaid offers and commit to a school. Around 140 schools have extended their enrollment deadlines to mid-May or early June, according to a database maintained by admissions counselor Danny Tejada.
High School Student Perceptions of FinancialAid (conducted with Ardeo Education Solutions and PLEXUSS )—a study conducted with 1,250 11 th – and 12 th -grad students. We uncovered a ton of great insights on communications, search behaviors, cost and financialaid, and much more. Financialaid and scholarships.
Institutional research can help you unlock enrollment insights. I’ve been thinking about these relationships in my work at RNL, which centers on helping institutions advance their marketing and enrollment success. Enrollment data. Financialaid data. You call them when you need data.
From deciding if, when and where to apply and enroll, students are turning to the trusted adults in their lives to make important decisions about their futures. Parents and guardians play a pivotal role in the college search and admissions process, often serving as trusted advisors, cheerleaders and financial planners.
see table below) Submit the Florida FinancialAid Application (FFAA) no later than August 31 after your high school graduation. Annual credit hour requirements To renew your Bright Futures award each year, you must complete at least 24 semester hours if youre enrolled full-time for both semesters.
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