HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!

Enrollment 104

Enrollment Campus Tours Mentorship Mentorships 104

Ruffaloni

FEBRUARY 3, 2023

For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?

Enrollment 258

Enrollment Retention Financial Aid Semester 258

Ruffaloni

FEBRUARY 22, 2024

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.

Higher Education 246

Higher Education Education Education Enrollment 246

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. A browser’s Inspection tool is powerful for web developers, but also for enrollment marketers with some web savviness.

Enrollment 98

Enrollment Higher Education Education Education 98

Ruffaloni

JUNE 8, 2023

It will also prepare you to soak up all of the excellent higher education knowledge that will be shared during the RNL National Conference. The post Enrollment Leaders: Time to Build Your Skills This Summer appeared first on Ruffalo Noel Levitz. This workshop will support your efforts in these areas! ’ll see you there!

Enrollment 262

Enrollment Higher Education Education Education 262

Ruffaloni

MARCH 16, 2023

Every year for more than 15 years, campus presidents, chief enrollment officers, and other senior leaders have taken two days to attend the RNL Strategic Enrollment Planning Executive Foru m. It’s a hands-on event created by enrollment leaders, for enrollment leaders. Calculating enrollment impact.

Enrollment 242

Enrollment Higher Education Education Education 242

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment?

Higher Education 60

Higher Education Education Education Enrollment 60

Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI?

Enrollment 243

Enrollment Higher Education Government Transcripts 243

Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Struggling with enrollment? Contact HEM today!

Retention 103

Retention Higher Education University University 103

Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

Higher Education 130

Higher Education Enrollment Education Education 130

Ruffaloni

JANUARY 26, 2023

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.

Higher Education 147

Higher Education Education Education Enrollment 147

Ruffaloni

SEPTEMBER 28, 2023

From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.

Higher Education 147

Higher Education Education Education Financial Aid 147

Ruffaloni

FEBRUARY 8, 2024

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

Higher Education 147

Higher Education Education Education Government 147

Enrollment Builders

MAY 2, 2024

Discover the top call center services for higher education institutions to outsource your admissions needs and increase student enrollment.

Higher Education 130

Higher Education Education Education Enrollment 130

Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

Financial Aid 130

Financial Aid Higher Education Placement Enrollment 130

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Struggling with enrollment?

Higher Education 105

Higher Education Education Education Campus Tours 105

Ruffaloni

MARCH 19, 2025

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

Campus Tours 130

Campus Tours Enrollment Higher Education Transition 130

HEM (Higher Education Marketing)

JANUARY 10, 2024

Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.

Higher Education 105

Higher Education Education Education Retention 105

Ruffaloni

FEBRUARY 20, 2025

Understanding this demographic isn’t just importantit’s crucial for the future of higher education. For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition.

Financial Aid 130

Financial Aid Loans Enrollment Scholarships 130

Ruffaloni

JUNE 20, 2024

Knowing which enrollment metrics to monitor can give you a competitive edge. It’s almost impossible not to know about the “enrollment cliff” (although there may be a second cliff after the one we’re already expecting). The pressure to enroll more students and drive revenue is unparalleled for this group of campus leaders.

Enrollment 147

Enrollment Higher Education Transfer Applications 147

Enrollment Builders

MAY 2, 2024

Are you an admissions leader considering using a call center to help address your challenges with student enrollment? If so, you probably feel unsure about how to decide between all of the options out there.

Higher Education 130

Higher Education Education Education Enrollment 130

Ruffaloni

MAY 15, 2024

But, as I was working on this, I read a story in the Chronicle of Higher Education buried by all the coverage of the FAFSA fiasco that alarmed me. In each set of past projections, the Department of Education was more optimistic than what really happened. Demographics and the Demand for Higher Education.

Enrollment 147

Enrollment Higher Education Out-of-State In-State 147

HEM (Higher Education Marketing)

NOVEMBER 20, 2024

Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.

Programs 105

Programs Higher Education Enrollment International Students 105

StandOut College Prep

JANUARY 10, 2025

January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th.

Scholarships 98

Scholarships Bachelor's Degree GPA Higher Education 98

Enrollment Builders

MAY 2, 2024

Are you struggling to hit your enrollment goals and looking for ways to improve admissions conversions? Is your admissions team unable to get to prospective student leads quickly enough? Or does the outreach strategy need improvement?

Higher Education 130

Higher Education Education Education Enrollment 130

Ruffaloni

APRIL 13, 2023

How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.

Enrollment 147

Enrollment Financial Aid Ivy League Out-of-State 147

Niche

FEBRUARY 17, 2025

Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. No, its not time to jump. But it is time to strategize and fast. Its happening.

Enrollment 52

Enrollment Financial Aid Higher Education Scholarships 52

The Enrollment Marketer

APRIL 15, 2025

Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.

Enrollment 52

Enrollment Graduate Students Higher Education Programs 52

Ruffaloni

MARCH 20, 2025

From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.

Retention 130

Retention Financial Aid Enrollment Higher Education 130

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.

Enrollment 130

Enrollment Online Programs Placement Higher Education 130

HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

Higher Education 101

Higher Education Education Education Retention 101

Enrollment Builders

MAY 16, 2024

Do you want to increase student enrollment and feel that outsourcing part of your admissions process can help you get there? If so, you’re probably considering hiring an admissions partner to communicate with your prospective students.

Higher Education 130

Higher Education Education Education Enrollment 130

Ivy Central

APRIL 12, 2023

Then Dual enrollment might be an excellent option for you. Dual enrollment is also known as concurrent enrollment, joint enrollment, or college in high school. Students enrolled in dual enrollment take college-level courses along with their high school curriculum and earn college credits.

Enrollment 130

Enrollment Study Abroad Tuition Higher Education 130

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. This data can come from various sources, such as surveys, social media analytics, and enrollment records.

Higher Education 105

Higher Education Education Education Programs 105

HEM (Higher Education Marketing)

JANUARY 8, 2025

This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Struggling with enrollment? Struggling with enrollment? Lets explore!

Education 105

Education Education Enrollment Orientation 105