HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.

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Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today!

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HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment?

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Ruffaloni

JANUARY 26, 2023

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.

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Ruffaloni

SEPTEMBER 28, 2023

From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.

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Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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Ruffaloni

FEBRUARY 20, 2025

Understanding this demographic isn’t just importantit’s crucial for the future of higher education. For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition.

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Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Niche

FEBRUARY 17, 2025

Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. In fact, 80% of the high school juniors we surveyed were more interested in colleges that offered direct admissions programs.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.

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StandOut College Prep

JANUARY 10, 2025

January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th. Apply here.

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Ruffaloni

JUNE 20, 2024

Knowing which enrollment metrics to monitor can give you a competitive edge. It’s almost impossible not to know about the “enrollment cliff” (although there may be a second cliff after the one we’re already expecting). The pressure to enroll more students and drive revenue is unparalleled for this group of campus leaders.

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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Ruffaloni

MAY 15, 2024

But, as I was working on this, I read a story in the Chronicle of Higher Education buried by all the coverage of the FAFSA fiasco that alarmed me. In each set of past projections, the Department of Education was more optimistic than what really happened. Demographics and the Demand for Higher Education.

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HEM (Higher Education Marketing)

JANUARY 10, 2024

Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.

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Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.

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Ruffaloni

MAY 24, 2023

Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth.

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Ivy Central

APRIL 12, 2023

Then Dual enrollment might be an excellent option for you. During this program, you gain valuable knowledge and skills that prepare you for college and beyond. Dual enrollment is also known as concurrent enrollment, joint enrollment, or college in high school. The dual enrollment program varies from state to state.

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HEM (Higher Education Marketing)

JANUARY 8, 2025

If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Lets explore!

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI?

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Ruffaloni

JUNE 15, 2023

How can you your institution is optimizing your strategies for enrollment growth? With enrollment rates eroding and costs skyrocketing, everything is being evaluated at these institutions to make them more resilient and better prepared to compete in a changing higher ed landscape.

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Ruffaloni

JANUARY 16, 2025

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too. These aren’t just statistics.

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Ruffaloni

NOVEMBER 17, 2023

How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.

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Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.

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Ruffaloni

APRIL 22, 2024

This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. The stress and anxiety of the college anticipation don’t end with enrollment.

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Ruffaloni

JANUARY 26, 2023

Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to higher education.

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Ruffaloni

FEBRUARY 23, 2023

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

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Ruffaloni

OCTOBER 26, 2023

More universities need to adapt to the new enrollment realities. As I travel around the country talking to institutional leaders, I have realized that something has really shifted in higher education. Find out what we can do to help you adapt, enroll, and succeed in this environment. Are You Ready?

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

Educational advertisements are crucial in creating awareness and attracting prospective students by effectively showcasing your educational institution’s unique features, values, and opportunities. Looking to increase student enrollment? Our inbound marketing services can help your school attract and enroll more students!

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Ruffaloni

DECEMBER 14, 2023

Rather, 2023 is likely to be remembered as the beginning of a new age in higher education. Both factors have huge implications for higher education, and we explored many of these implications over the course of the year. 7) How Do You Build Sustainable Enrollment?

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Ruffaloni

APRIL 27, 2023

What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).

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Ruffaloni

SEPTEMBER 24, 2024

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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Ruffaloni

SEPTEMBER 28, 2023

As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Identify the attributes you want to assess (i.e.,

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Ruffaloni

MARCH 28, 2024

In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance. One obvious solution that could help graduate students who are struggling with time management and well-being is including self-care into the program curriculum.

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