This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for highereducation demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Highereducation is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in highereducation 1.
Let’s face it, the world of online highereducation is a whirlwind. But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.
At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in highereducation. and “What will come next for AI in highereducation?” What is AI?
These are part of your school’s larger marketing tech stack and are the very basic components to both highereducation marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At HigherEducation Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today!
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment?
Snapshot Data are used by almost everyone in highereducation to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.
From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on highereducation. Hare are some key themes that we collected.
Understanding this demographic isn’t just importantit’s crucial for the future of highereducation. For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition.
Fresh data RNLs research studies show a big disconnect between what highereducation offers and what students need. A new report from the Western Interstate Commission for HigherEducation is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. In fact, 80% of the high school juniors we surveyed were more interested in colleges that offered direct admissions programs.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th. Apply here.
Knowing which enrollment metrics to monitor can give you a competitive edge. It’s almost impossible not to know about the “enrollment cliff” (although there may be a second cliff after the one we’re already expecting). The pressure to enroll more students and drive revenue is unparalleled for this group of campus leaders.
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?
But, as I was working on this, I read a story in the Chronicle of HigherEducation buried by all the coverage of the FAFSA fiasco that alarmed me. In each set of past projections, the Department of Education was more optimistic than what really happened. Demographics and the Demand for HigherEducation.
Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.
Your competition is investing in SEO In a recent poll of highereducation professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth.
Then Dual enrollment might be an excellent option for you. During this program, you gain valuable knowledge and skills that prepare you for college and beyond. Dual enrollment is also known as concurrent enrollment, joint enrollment, or college in high school. The dual enrollmentprogram varies from state to state.
If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Lets explore!
At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in highereducation. and “What will come next for AI in highereducation?” What is AI?
How can you your institution is optimizing your strategies for enrollment growth? With enrollment rates eroding and costs skyrocketing, everything is being evaluated at these institutions to make them more resilient and better prepared to compete in a changing higher ed landscape.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too. These aren’t just statistics.
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.
How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.
This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. The stress and anxiety of the college anticipation don’t end with enrollment.
Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to highereducation.
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in highereducation 15 years ago.
More universities need to adapt to the new enrollment realities. As I travel around the country talking to institutional leaders, I have realized that something has really shifted in highereducation. Find out what we can do to help you adapt, enroll, and succeed in this environment. Are You Ready?
Educational advertisements are crucial in creating awareness and attracting prospective students by effectively showcasing your educational institution’s unique features, values, and opportunities. Looking to increase student enrollment? Our inbound marketing services can help your school attract and enroll more students!
Rather, 2023 is likely to be remembered as the beginning of a new age in highereducation. Both factors have huge implications for highereducation, and we explored many of these implications over the course of the year. 7) How Do You Build Sustainable Enrollment?
What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).
Additionally, these programs strengthen staff retention by showing newer professionals the viability of highereducation as a rewarding, long-term career path through ongoing professional development and growth opportunities.
As the landscape of highereducation continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Identify the attributes you want to assess (i.e.,
In the pursuit of knowledge, students enrolled in highereducation often find their educational path intersects with the pressures of performance. One obvious solution that could help graduate students who are struggling with time management and well-being is including self-care into the program curriculum.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content