The Enrollment Marketer

APRIL 19, 2023

Here’s the thing: admissions professionals and marketers need to attract, engage, and enroll students — fast. Conversational marketing, and specifically chatbots, can make your enrollment marketing efforts more efficient. See how your university stacks up to the enrollment marketing benchmarks>> What is conversational marketing?

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AdmissionSight

DECEMBER 1, 2024

The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% In spring 2024, enrollment in public two-year colleges grew 4.7 These schools offer some amazing perks, like open enrollment policies and flexible scheduling that can adapt to your lifestyle.

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HEM (Higher Education Marketing)

APRIL 9, 2025

Keep reading to discover the unique advantages of these effective education marketing tactics, get actionable insights into how to use them to reinvent your marketing plan, and examine real examples for inspiration. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!

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Education Education Enrollment Retention 68

HEM (Higher Education Marketing)

MARCH 12, 2025

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. Contact HEM today!

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Mentorships Mentorship Placement Higher Education 71

Ruffaloni

AUGUST 28, 2024

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. With our 2024 national study, we can firmly say that this transition—from “Gen X/Millennial” to “Millennial/Gen Z”—is complete. Today, all but 24 percent of online students are within this new demographic.

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Online Programs Transition Enrollment Higher Education 147

HEM (Higher Education Marketing)

FEBRUARY 12, 2025

A student portal is an online resource that guides students and helps them access helpful resources throughout the journey from exploring to application, enrollment, and beyond. As education becomes increasingly global, schools are seeing applications from all corners of the world. This will ultimately increase student enrollment.

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HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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Ruffaloni

SEPTEMBER 24, 2024

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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Admissions Programs Mentorships Mentorship 130

Ruffaloni

NOVEMBER 9, 2023

Does direct admissions directly lead to enrollment growth? In the last few months, direct admissions programs at Niche, the College Board, and even state-run higher education programs have received renewed media attention.

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Admissions Enrollment Financial Aid Higher Education 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. But the change is daunting for those of us working in enrollment and financial aid.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. By tracking these interactions, you can find out whether you’re successfully ushering prospects into the next stage of the enrollment funnel.

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enrollmentFUEL

NOVEMBER 1, 2023

The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid transition to online learning, both students and institutions faced a steep learning curve. However, this disruption also highlighted the immense potential of online education.

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#LetsBFRANK: The College Admissions Blog

JULY 24, 2024

This model of higher education requires high schools and colleges to work together for the students’ success. These partnerships provide critical support for students transitioning between high school and college coursework. Lowering obstacles to higher education requires creative solutions and great partnerships.

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Associate's Degree Transition Early College Programs Higher Education 97

#LetsBFRANK: The College Admissions Blog

JULY 24, 2024

Secretary of Education Patrick Tutwiler, Ph.D., Director of Education, Smith Family Foundation joined Board Chair Turahn Dorsey for a panel discussion on how Early College is transforming higher education in Massachusetts and the crucial role of partnerships in making it happen.

Associate's Degree 97

Associate's Degree Transition Early College Programs Higher Education 97

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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BestColleges

JANUARY 27, 2023

College officials call this demographic phenomenon the "enrollment cliff." Enrollments have been dropping for a decade and cratered during the COVID-19 pandemic. To make matters even worse, a dangerous precipice looms on the near horizon, a demographic phenomenon known as the enrollment cliff. What Is the Enrollment Cliff?

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BestColleges

APRIL 17, 2024

The Chronicle , Duke's independent student newspaper, reported last week that the university is discontinuing the Reginaldo Howard Memorial Scholarship Program (Reggie Scholarship) and transitioning it into the Reginaldo Howard Leadership Program. However, Duke will continue to support current Reggie Scholars through graduation.

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Scholarships Financial Aid Tuition Transition 122

EAB

NOVEMBER 30, 2022

Here's what you need to know about the state of higher education as it relates to incarcerated students. There is strong interest among incarcerated students for educational programing. Take the Higher Education in Prison program at Portland State University. Struggling to set graduate enrollment goals?

Grants 111

Grants Associate's Degree Out-of-State Higher Education 111

HEM (Higher Education Marketing)

AUGUST 28, 2024

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! These stories showcase the positive impact your school has on students, making your institution more relatable and appealing to those considering enrollment. Reach out to Higher Education Marketing to get started.

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Orientation Transition Campus Tours Higher Education 102

AdmissionSight

NOVEMBER 26, 2024

The transition from high school to college can be overwhelming, but here’s the thing: how to be successful in college isn’t one-size-fits-all. If you’re a first-year student, transitioning into college can feel overwhelming. College success looks different for everyone because we each have unique goals, values, and priorities.

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The Enrollment Marketer

OCTOBER 14, 2023

As a higher ed professional, I don’t even want to count how many things have changed within student recruitment since I got started in enrollment management. However, of all the admissions-related items that have morphed, events - as a general category - is arguably the one that has transitioned the most. Connect with me.

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AdmissionSight

FEBRUARY 24, 2025

Times Higher Education If you’re considering studying at a top global university, Dartmouth has earned its spot on the world stage. According to the Times Higher Education World University Rankings 2025 , Dartmouth is ranked #168 globally, which is impressive considering the thousands of universities worldwide.

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Admissions Financial Aid Loans Ivy League 52

BestColleges

SEPTEMBER 15, 2023

The History and Importance of HBCUs HBCUs were established to provide educational opportunities for Black people, specifically formerly enslaved people who were denied access to higher education institutions that were exclusively white. Despite limited resources, HBCUs continue to enroll, retain, and graduate students.

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Spark Admissions

JULY 7, 2022

Tulane University: Anyone who has been following college admissions in recent years has taken note of Tulane’s transition into a highly-regarded, socially-conscious, and enormously popular university. An element of college rankings and evaluations is their “yield,” that is the percentage of admitted students who actually enroll.

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The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

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Higher Education Campus Tours Enrollment Transition 98

BestColleges

APRIL 13, 2023

Kellyn Donahoe enrolled in career and community studies at Kent State University in fall 2022. Her mother said the experience has allowed her to live independently, engage in university clubs and activities, learn self-advocacy skills, and begin to pursue her passion for working with children and athletes in education.

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Boosting conversions and enrollments. Admissions and enrollment guides. Keeping things simple, using direct cuts and built-in transitions provided by a basic video editing tool can be enough to convey what you may be envisioning. . This can include: Building brand awareness of your school. This can include: Welcome messages .

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Campus Tours Placement Higher Education Transition 98

BestColleges

JULY 13, 2023

As a result, we've taken the time to compile a complete list of private colleges in Puerto Rico and their respective enrollment data. The following data comes from the National Center for Education Statistics (NCES). All enrollment and acceptance rate data is from the 2021-2022 school year, while all tuition data is from 2022-2023.

Bachelor's Degree 98

Bachelor's Degree Tuition Scholarships Higher Education 98

HEM (Higher Education Marketing)

AUGUST 14, 2024

Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. Struggling with enrollment? Contact HEM today!

Education 102

Education Education Enrollment Transition 102

BestColleges

APRIL 23, 2024

The research grant focuses on enrolling single-parent, Pell Grant-eligible student-parents, but the CCEP team encourages all student-parents to apply. Aikey and her family were still transitioning from her job as a middle school orchestra teacher in Atlanta and her husband's seasonal job as a tax preparer. Jennifer Aikey, a Ph.D.

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Grants Enrollment Transition Tuition 98

EAB

FEBRUARY 21, 2023

We are also in a moment of extreme transition as we emerge from the pandemic and struggle to understand its ripple effects. They also reasoned that they could reduce attrition by catching and helping students struggling with the difficult transition to college. There are four emerging lineages that we are monitoring: 1.

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BestColleges

APRIL 15, 2024

No, this isn't a new experimental venture, an online gambit designed to counter prevailing trends in higher education. John's College is either the most traditional or most radical college in America, remaining steadfast in its mission to educate students through an immersive exploration of Western civilization's Great Books.

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AdmissionSight

NOVEMBER 15, 2024

citizens and permanent residents can qualify for unsubsidized federal student loans and parent loans by filling out the FAFSA, as long as they’re enrolled at least half-time. Many other schools are moving towards offering similar aid options, especially as the demand for affordable higher education grows.

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Financial Aid Loans Tuition Scholarships 40

HEM (Higher Education Marketing)

JUNE 12, 2024

For instance, if your programs include industry partnerships, describe how these connections offer students exclusive internship opportunities, mentorship from industry professionals, and a smoother transition into the workforce. Real-life examples and case studies can significantly enhance the demonstration of advantages.

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Education Education Out-of-State Internship 102

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Moreover, CRMs, when paired with landing pages, become powerful tools that capture lead data and track a lead’s progression from first contact to enrollment. Educational marketers can thus make data-backed decisions, tailoring landing pages to cater to nuances like language, localized information, and cultural specificity.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

MARCH 26, 2025

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! For example, you can write about how to help children transition to a new school successfully by offering expert advice and real-life experiences from parents and students. Contact HEM today!

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Private School Tuition Enrollment Higher Education 62

HEM (Higher Education Marketing)

JUNE 28, 2023

With analytics for schools , you can alter your messaging to better suit your prospects and boost student enrollment. Both of these reports can give you more insight into your prospects’ enrollment journey, particularly at the awareness stage. Google Analytics 4 (GA4) makes many of these insights easily accessible.

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