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9 Key Enrollment and AI sessions at the 2024 RNL National Conference

Ruffaloni

This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. The stress and anxiety of the college anticipation don’t end with enrollment.

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5 Best Practices for Building a Higher Education Chatbot

The Enrollment Marketer

Here’s the thing: admissions professionals and marketers need to attract, engage, and enroll students — fast. Conversational marketing, and specifically chatbots, can make your enrollment marketing efforts more efficient. See how your university stacks up to the enrollment marketing benchmarks>> What is conversational marketing?

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Preparing Admissions for the Future: RNL’s Admissions Counselor Leadership Certificate Programs

Ruffaloni

Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities.

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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. With our 2024 national study, we can firmly say that this transition—from “Gen X/Millennial” to “Millennial/Gen Z”—is complete. Today, all but 24 percent of online students are within this new demographic.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education

HEM (Higher Education Marketing)

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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The Student Aid Index: Shifting Our Thinking on Financial Aid Eligibility

Ruffaloni

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. But the change is daunting for those of us working in enrollment and financial aid.