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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Struggling with enrollment?

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.

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Do Students and Families View College Tuition as a Worthwhile Investment?

Ruffaloni

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning.

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Dual Enrollment

Ivy Central

Then Dual enrollment might be an excellent option for you. Dual enrollment is also known as concurrent enrollment, joint enrollment, or college in high school. Students enrolled in dual enrollment take college-level courses along with their high school curriculum and earn college credits.

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Ripon College Offers Free Tuition to Wisconsin Residents

BestColleges

Ripon College announced a financial aid program offering Wisconsin residents free tuition. Students whose families fall above that threshold will be guaranteed tuition costs no higher than those at the state's flagship university. This program could help the college's enrollment rebound after years of decline.

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Austin Community College Offering Graduating High Schoolers Free Tuition

BestColleges

The board of trustees approved the Austin Community College Free Tuition pilot program, which will last at least five years. Students are eligible for three years of free tuition to earn an associate degree or certifications and can get an additional two years of free tuition to earn a bachelor's degree.

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Massachusetts Proposes Tuition-Free Community College for All Residents

BestColleges

The MassEducate program, if approved, would give all Massachusetts residents free tuition and fees at state community colleges. The program builds on the tuition-free MassGrant Plus program, which offers qualifying students reduced-price or free tuition. Thanks to the state's Tuition Equity Law, non-U.S. If the $75.5