Ruffaloni

AUGUST 28, 2024

At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year. Primary motivations: Online students of all three generations are driven to enroll and complete their studies for career-related reasons. .:

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Online Programs Transition Enrollment Higher Education 147

The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

Ruffaloni

JANUARY 16, 2025

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. This challenges the conventional wisdom about early outreach being the only path to enrollment success. These aren’t just statistics.

Financial Aid 130

Financial Aid Placement Scholarships Higher Education 130

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.

Enrollment 86

Enrollment Campus Tours Financial Aid Higher Education 86

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Ask them what they think would be the primary motivations of the typical student who will enroll in the program.

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Enrollment Higher Education Field of Study Programs 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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Financial Aid Grants Transition Enrollment 130

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets. Absolutely!

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Out-of-State Enrollment Higher Education In-State 130

HEM (Higher Education Marketing)

JANUARY 8, 2025

This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Struggling with enrollment? Struggling with enrollment? Lets explore!

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Education Education Enrollment Orientation 86

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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Enrollment Admissions Transition Campus Tours 83

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #3: Reach students early through dual enrollment programs. Prospective Latine/x college students in the U.S. Tip #1: Build belonging.

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Community College Community College Enrollment Orientation 95

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

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Online Programs Enrollment Higher Education Government 162

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. This is why we include student communities in RNL Student Search to Enrollment. Reach out and set up a time to talk to our enrollment experts. Read Now 4.

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The Enrollment Marketer

SEPTEMBER 27, 2023

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

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Higher Education Education Education Enrollment 52

The Enrollment Marketer

FEBRUARY 7, 2023

Many schools are now being asked to do more with less—that means enrollment marketers like you need to find ways to reach their admissions goals in a way that’s more efficient, sustainable, and cost-effective. in higher ed). The increased reliance upon SEO for universities, for instance, is a keeper.

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The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1. Why open rates are diminishing in value to marketers and other metrics are rising.

Higher Education 52

Higher Education Enrollment Education Education 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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Enrollment Education Education Financial Aid 68

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

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Enrollment Higher Education Scholarships Admissions 52

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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Financial Aid Scholarships Enrollment Higher Education 98

Georgia Tech Admissions Blog

MARCH 6, 2023

As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. They know that to achieve the most basic of all IPs– a certain class size– they need to grow their college’s brand beyond their geographic area, create new markets, and bolster enrollment from feeder schools or cities.

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The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. This approach can be one of many marketing strategies to increase student enrollment.

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Higher Education Enrollment Education Education 80

The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. Enrollment marketing best practices from 5 or 10 years ago aren’t the same as they are today.

Enrollment 52

Enrollment Higher Education Out-of-State In-State 52

The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 52

Enrollment Education Education Financial Aid 52

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Every enrollment marketing manager should be realistic with what their team can manage and bring them into the conversation.

Enrollment 52

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EAB

MAY 16, 2023

Blogs What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z Three tactics to strengthen your advancement strategy There’s no denying the profound impact Generation Z has had on higher education. The first generation exposed to technology from an early age, Gen Z is comprised of “digital natives.”

Enrollment 52

Enrollment Retention Higher Education Education 52

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

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Niche

JANUARY 19, 2024

“Oh crystal ball of enrollment and marketing, show me what the future holds…” If only it were that easy, right? So, let’s delve into these trends and my five predictions on what you can expect to read about when it comes to enrollment and marketing this year. We’ve been hearing about the enrollment cliff for years now.

Enrollment 52

Enrollment Higher Education Out-of-State Acceptance 52

HEM (Higher Education Marketing)

JUNE 26, 2024

They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Struggling with enrollment?

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enrollmentFUEL

APRIL 25, 2023

We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023. Whether you could attend or not, many questions will likely come to mind in light of the change they announced.

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Enrollment Higher Education Education Education 52

Niche

NOVEMBER 14, 2024

It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. After increasing for decades, traditional undergraduate college student enrollment peaked in 2010 at around 18.1

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Enrollment Financial Aid Loans Scholarships 52

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

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Campus Tours Enrollment Education Education 79

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

They serve as essential school assets, allowing them to develop their email list and begin forming more profound relationships with their prospects while boosting enrollments. To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

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Campus Tours Education Education Enrollment 82

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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Higher Education Campus Tours Education Education 78

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration. FAQs: What are thank you pages?

Education 89

Education Education International Students Placement 89

EAB

OCTOBER 30, 2023

In the last decade, the higher education and advancement landscape has evolved considerably, driven in part by changes during the pandemic. What Advancement Leaders can learn from enrollment. Watch this webinar to take a deeper dive into what we can learn from our enrollment counterparts about the next generation of donors.

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Retention Higher Education Out-of-State Enrollment 59

HEM (Higher Education Marketing)

JANUARY 25, 2023

At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. This makes them well-primed for educational yet engaging content. That’s because “top-of-the-funnel content speaks to broad interests and reaches the widest audience,” explains David.

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