Ruffaloni

AUGUST 28, 2024

At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year. Primary motivations: Online students of all three generations are driven to enroll and complete their studies for career-related reasons. .:

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Online Programs Transition Enrollment Higher Education 147

The Enrollment Marketer

SEPTEMBER 27, 2023

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

Higher Education 52

Higher Education Education Education Enrollment 52

Ruffaloni

SEPTEMBER 28, 2023

To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. One of the most significant transformations taking place is the exploration and expansion of graduate and online education. Meet RNL Enable.

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Retention Enrollment Academic Coaching Semester 246

The Enrollment Marketer

FEBRUARY 7, 2023

Many schools are now being asked to do more with less—that means enrollment marketers like you need to find ways to reach their admissions goals in a way that’s more efficient, sustainable, and cost-effective. in higher ed). The increased reliance upon SEO for universities, for instance, is a keeper.

Higher Education 52

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HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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Enrollment Admissions Transition Campus Tours 85

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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Enrollment Education Education Financial Aid 70

The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1. Why open rates are diminishing in value to marketers and other metrics are rising.

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The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets. Absolutely!

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Out-of-State Enrollment Higher Education In-State 130

Niche

NOVEMBER 14, 2024

It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. After increasing for decades, traditional undergraduate college student enrollment peaked in 2010 at around 18.1

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Enrollment Financial Aid Loans Scholarships 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 52

Enrollment Education Education Financial Aid 52

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. Enrollment marketing best practices from 5 or 10 years ago aren’t the same as they are today.

Enrollment 52

Enrollment Higher Education Out-of-State In-State 52

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Every enrollment marketing manager should be realistic with what their team can manage and bring them into the conversation.

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Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Ask them what they think would be the primary motivations of the typical student who will enroll in the program.

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Niche

JANUARY 19, 2024

“Oh crystal ball of enrollment and marketing, show me what the future holds…” If only it were that easy, right? So, let’s delve into these trends and my five predictions on what you can expect to read about when it comes to enrollment and marketing this year. We’ve been hearing about the enrollment cliff for years now.

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Enrollment Higher Education Out-of-State Acceptance 52

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #3: Reach students early through dual enrollment programs. Prospective Latine/x college students in the U.S. Tip #1: Build belonging.

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Community College Community College Enrollment Orientation 95

EAB

MAY 16, 2023

Blogs What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z Three tactics to strengthen your advancement strategy There’s no denying the profound impact Generation Z has had on higher education. The first generation exposed to technology from an early age, Gen Z is comprised of “digital natives.”

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Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. This is why we include student communities in RNL Student Search to Enrollment. Reach out and set up a time to talk to our enrollment experts. Read Now 4.

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The Enrollment Marketer

OCTOBER 23, 2024

There’s a new normal for higher education institutions across the country: a disruptive financial climate combined with ever-increasing competition for student enrollment. Enrollment marketers must find new, innovative ways to attract, engage, and delight their prospective students. And it’s not changing anytime soon.

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enrollmentFUEL

APRIL 25, 2023

We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023. Whether you could attend or not, many questions will likely come to mind in light of the change they announced.

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Enrollment Higher Education Education Education 52

HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. This approach can be one of many marketing strategies to increase student enrollment.

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Higher Education Enrollment Education Education 83

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

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Online Programs Enrollment Higher Education Semester 162

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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Niche

FEBRUARY 29, 2024

In this webinar, Sara Jane Musk, Director of Enrollment Communication at Bellarmine University, dives deep into the world of personalized communication strategies in higher education. Key moments from the webinar

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Higher Education Enrollment Education Education 40

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

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Campus Tours Enrollment Education Education 81

HEM (Higher Education Marketing)

JUNE 26, 2024

They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Struggling with enrollment?

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Education Education International Students Higher Education 84

EAB

OCTOBER 30, 2023

In the last decade, the higher education and advancement landscape has evolved considerably, driven in part by changes during the pandemic. What Advancement Leaders can learn from enrollment. Watch this webinar to take a deeper dive into what we can learn from our enrollment counterparts about the next generation of donors.

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Retention Higher Education Out-of-State Enrollment 59

Niche

FEBRUARY 29, 2024

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. By June 1, 2023, 27% of private and independent schools had met their goals for new student enrollments. However, there’s been a yearly decline in this success rate since 2021 that we’re continuing to watch.

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The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

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Higher Education Campus Tours Enrollment Transition 98

EAB

NOVEMBER 6, 2023

This summer, my friends on EAB's enrollment research team surveyed over 20,000 high school students to gather insight into recruiting Gen P. The results give us visibility into what institutions must do to both enroll and retain these students. This trend started before the pandemic and has grown in recent years.

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Placement Higher Education Campus Tours Enrollment 52

Niche

JANUARY 25, 2023

Some of the big topics were AI, the Supreme Court decision coming on race in admissions, direct admissions, financial aid and discounting, and how the economy might affect enrollments. Unfortunately, we had a technical issue that ended the webinar early.

Financial Aid 52

Financial Aid Higher Education Enrollment Admissions 52

HEM (Higher Education Marketing)

OCTOBER 2, 2024

Understanding the strategic application of social media in a K-12 context can significantly enhance your school’s communication efforts, building stronger relationships, fostering a more connected community, and boosting enrollment. Struggling with enrollment? Struggling with enrollment? Contact HEM today!

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Policies Education Education Enrollment 89

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

They serve as essential school assets, allowing them to develop their email list and begin forming more profound relationships with their prospects while boosting enrollments. To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

Campus Tours 85

Campus Tours Education Education Enrollment 85

EAB

OCTOBER 4, 2023

Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.

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Retention Higher Education Tuition Concentration 59

EAB

OCTOBER 14, 2022

The state of the higher education sector is marked by intensifying competition, scarce resources (including talent), and growing skepticism about the value of a degree. How to Win in Higher Ed’s New Era of Competition. WATCH THE WEBINAR. Discover how higher ed leaders tackled campus challenges in EAB's fellowship.

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Higher Education Out-of-State Minor Grants 52

EAB

SEPTEMBER 22, 2023

Pandemic-era enrollment trends, especially the boom in online graduate programs, have exacerbated many barriers to international enrollment. In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals.

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Programs Online Programs Accommodations Enrollment 52