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The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. According to the Institute of International Education (IIE), international enrollment in the U.S. For tuition-dependent institutions, international enrollment is mission-critical. It’s more competitive. More complex.

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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Struggling with enrollment? Lets explore! Contact HEM today! What comes next?

Education 105
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Is personalized communication the key to increasing yield?

Niche

Why personalization is essential to student recruitment In data from our 2024 Enrollment Survey, we found that on average students apply to at least 8 colleges thats double the amount in 2019. Providing personalized interactions can be the differentiator that influences a student’s enrollment decision.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

From cutting-edge digital strategies to personalized engagement techniques, these trends are redefining how institutions connect with prospective students and stakeholders. By understanding and leveraging these trends, your institution can enhance its visibility, strengthen its brand, and achieve its enrollment goals.

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Decoding Gen Z: Mastering Education Marketing for the Digital Natives

HEM (Higher Education Marketing)

They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. Struggling with enrollment? Incorporating SEO into social media posts and utilizing specific hashtags can extend reach and visibility, particularly for targeting international students.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration. FAQs: What are thank you pages?

Education 105