This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. RNL’s latest study highlights the growing adoption of AI in onlineprogram marketing and recruitment. It’s a future that’s closer than you think!
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led onlineprograms for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.
Andrea Carroll-Glover Andrea Carroll-Glover has built onlineprograms from the ground up at each of the institutions at which she has worked. Since joining the Capella University team more than 15 years ago, and then leading online development efforts at St. You can’t get more comprehensive than that.
Wharton Global Youth OnlineProgram This is the second part of a three-part series on Wharton Global Youth Summer Programs. The Wharton Global Youth Program provides a plethora of educational programs. They can participate in On-Campus , Online , or Location-based Programs.
Insights into student preferences and market dynamics Understanding online student motivations will help you engage and enroll them. Understanding what students want and how they perceive online education is crucial. Let’s first consider geographic proximity and the factors influencing their enrollment decisions.
million additional undergraduates were pushed into all online (or for many “emergency remote”) courses in fall 2020, only 2.5 million undergraduates made the decision to enroll in all face-to-face (F2F) classroom students in 2021, after 5.9 million fewer all online students in 2021 in comparison with only 1.8 percent per year).
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Multiple specialized units (graduate, undergraduate, online, accelerated, adult, etc.)
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Traditional undergraduate challenges remain National Student Clearinghouse 2023 fall enrollment data indicate that undergraduate enrollment grew for the first time in several years (+2.1%), but nearly all growth was driven by community colleges (+4.6%) offering dual enrollment courses. Source: IPEDS degree conferral data.
This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. The stress and anxiety of the college anticipation don’t end with enrollment.
Higher education is an increasingly competitive marketplace for each prospect that could be a future enrolled student at your institution. Our 2022 research among onlineprogram marketers indicates even higher proportions of leads coming from these two sources. Let’s set up a time to talk. Contact us 4.
What is the long term impact of the pandemic on graduate enrollment? I wanted to hold off providing an answer until we have the 2021 academic year data, knowing that the real answer will only come with a few more years of enrollment trend data. Source: RNL Analysis of IPEDS Fall Enrollment Snapshot data.
Given the expected and continuing shortfalls in traditional undergraduate enrollment, institutions continue to pivot to the graduate populations to replace the lost revenue from the declines of the traditional student enrollment. Imagine being able to track lead to enroll rates for channels like Meta and paid search.
The full program is ready and it is jam-packed with content. Here are a few key sessions that graduate and onlineenrollment managers will not want to miss. The session will build on Susan’s RNL white paper last year focused on Creating a World-Class Online Degree Program.
The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students. Here’s what we found: Undergraduate : Among undergraduate students enrolling in all formats of study, fall snapshot data undercount total enrollment by 34 percent (missing 5.6
What are the greatest challenges in a successful annual marketing and recruitment planning process for graduate programs or onlineprograms? This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan.
Are your online courses optimized for the way students learn? Student expectations are key for onlineenrollment. While increased demand for online learning has driven enrollment growth, simply having an onlineprogram may not be enough to attract and retain students.
RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting onlineprograms since the pandemic began. Read the report for more information about the availability of onlineprograms by level and how they are expanding their offerings.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.
Today, all but 24 percent of online students are within this new demographic. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our onlineprograms, or a more nuanced one. These factors make the development of target personas for each onlineprogram critical.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Through the prism of one of Phil’s recent blogs on the “ enrollment turbulence ” facing institutions, our conversation focused on how proposed changes to three U.S.
Phil Hill : A big part of writing both the blog on the 2019-20 data and the 2020-21 data blog (on the need to focus on 12-month unduplicated enrollment rather than fall snapshot) was to point out how much we’ve needed this type of data. Read the 2022 OnlineProgram Marketing Practices Report.
“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an onlineprogram and your classroom program. More than one-third of prospective online students (the largest proportion) plan to enroll in such a program (see Table 7 below).
Student demand continues to shift online The headline findings from this report center around the demand for online learning compared to face-to-face courses, as illustrated by enrollment shifts. Several key figures illustrate this point: Continuing student interest and corresponding enrollment growth in fully onlineprograms.
Onlineprograms at historically Black colleges and universities (HBCUs) offer the same sense of community and purpose as on-campus programs but with greater flexibility to earn a degree on your schedule. million online students — almost 15% of all U.S. postsecondary learners — online degrees are widely accepted.
Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. While these are important data, I have previously written that the best data on format preferences reflect enrollment over the full 12-month academic year. Undergraduate In 2022 more than 2.2
RNL’s new Online Student Recruitment Report presents findings from our recent survey of 1,500 prospective and enrolledonline students. Wherever we included an answer choice that was related to career preparation, respondents selected it as important or critical to their choice of program.
This is valuable information for recruitment and enrollment leaders to consider in informing how to position your institution in marketing materials. Enrollment factors for graduate students In the survey, students are asked to indicate the level of importance they assign to a variety of potential factors in their decision to enroll.
Dawn: What do you make of the recent analysis that indicates that the data we’ve all been working with to “size” the online market has been undercounting students who choose to enroll in onlineprograms by as much as 6 million students?
While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden. This can all be found when you look at those enrollment differences by instructional format chosen by students.
The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in onlineprograms. leads, marketing materials/creative, online web presence for the onlineprograms, revenue, etc.)
While working in enrollment operations at Columbia University, Penn State University, and Carnegie Mellon University, Robert Tallerico became increasing interested in how technology can assist in enrollment operations—when systems are set up correctly. The good news is that this can be fixed through a redo of that set up.”
As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. different programs, years of study, and backgrounds).
At RNL, Derek’s deep understanding of the student journey and how to impact behavior through omnichannel marketing strategies has helped many institutions increase student engagement and enrollment, specifically for onlineprograms. Charles Ramos Charles Ramos, Vice President, Graduate and OnlineEnrollment Management.
We asked students about their motivations, concerns, search patterns, and decision-making processes, but also about their views on online study, the key features of programs they prefer to enroll in, and specifics about how to make their courses work with the rest of their lives.
Growing onlineenrollment is one of the most effective strategies institutions can employ to counterbalance the oncoming shortfall of traditional undergraduates. The post OPMs, Oversight, and Online Education in the Crosshairs appeared first on Ruffalo Noel Levitz. government are complicating life for many institutions.
Onlineprogram managers coordinate and run online degree programs for many colleges and universities. Onlineprogram managers — sometimes referred to as onlineprogram management companies — exist to provide online education services for more traditional colleges and universities.
Because RNL recruits from the institutions we serve, our experts have: Built onlineprograms from scratch. Advocated successfully for leadership buy-in for online and graduate expansion. Conducted national research on how such students make their enrollment decisions. Worked at both for-profit and non-profit institutions.
In the last year of that relationship, no enrollment was generated for their fall cohort. How would they proceed with recruiting for these onlineprograms themselves without the internal expertise or staffing, and with very little tuition revenue to make changes? Develop an enrollment-focused marketing strategy.
Types of Online Accelerated Psychology Degrees As an online learner, you can access psychology degrees at all levels, including associate, bachelor's, master's, and doctoral programs. Accelerated Online Psychology Ph.D. Programs An accelerated online psychology Ph.D. can take as few as three years.
20% Increase in OnlineProgram Leads 50% Increase in Invitations to Apply $0 Increase in Marketing Budget Utah State University Founded in 1888, USU is a public land-grant research university with over 27,000 students in both undergraduate and graduate programs.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content