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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. It’s a future that’s closer than you think!
Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. How do your rankings for certain keywords compare to your closest program competitors?
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today!
Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.
We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment. RNL developed a lead-generation campaign for five distinct graduate programs that leveraged their renowned brand and expert-level faculty.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. Because of this, I always recommend that a FAN program is implemented.
No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. With summer just around the corner, now is the perfect time to start shaping your Enrollment Marketing Plan for the 2024-25 school year. It’s essential to pinpoint what’s working and what’s not.
Developing an enrollment marketing plan for your school may seem like a daunting task. This is why Andy Lynch, president of North Star Marketing, and Rick Newberry, president of Enrollment Catalyst (that’s me!), This November 15-17 , we will host our second workshop on how you can develop your school’s enrollment marketing plan.
With the start of the school year only a few days or a few weeks away, August is one of the most important months in the enrollment marketing cycle. In this month you will finish out the enrollment marketing cycle for 2023 and you will begin a new one for 2024. What strategies are you planning to implement in the month of August?
The Simons Summer Research Program at Stony Brook University is an outstanding opportunity open to US citizens and permanent residents, attending high school who are interested in pursuing careers in science, mathematics, and engineering. The program has a limited number of spots available, and only the most qualified applicants are accepted.
In addition to being a value-add for your current families, summer camps and programs can be incredible marketing tools. Many private and independent schools dont fully tap into the potential of their summer offerings, but with the right strategies, you can seamlessly integrate your summer programs into broader enrollment efforts.
Knowing which enrollment metrics to monitor can give you a competitive edge. It’s almost impossible not to know about the “enrollment cliff” (although there may be a second cliff after the one we’re already expecting). The pressure to enroll more students and drive revenue is unparalleled for this group of campus leaders.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.
For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Create post-enrollment scholarship opportunities.
Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! What is education marketing? Lets explore! Contact HEM today!
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
But what does this mean, and how does the National Merit Scholarship Program work? What is the National Merit Scholarship Program? In September of this year, seniors who qualified as National Merit Commended Students or National Merit Semifinalists were notified of their achievement.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
The program offers several scholarships with different amounts of money and requirements. The program offers scholarships based on your high school grades and test scores. If youre not enrolled full-time in both semesters, the required hours will be adjusted based on your enrollment.
Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities. Learn more What sets these programs apart?
The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students. Here’s what we found: Undergraduate : Among undergraduate students enrolling in all formats of study, fall snapshot data undercount total enrollment by 34 percent (missing 5.6
Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
Student demographics are changing and impacting enrollment. Market research allows institutions to understand their current market share and how demographic changes may impact their enrollment in future years. Strategic price decisions can impact the likelihood that a student enrolls. Ready to reach your enrollment goals?
Does your current enrollment strategy include innovative approaches to capture new market share despite declining numbers of prospective students? Does your academic master plan align with program demand, employer talent needs, and student success outcomes?
What are the greatest challenges in a successful annual marketing and recruitment planning process for graduate programs or online programs? This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.
Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.
The research shows a clear hierarchy: Financial aid and scholarships (63%) Athletic programs (47%) if they are interested in playing sports at the college level Academic programs (43%) Career placement (38%) But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades.
It helps your school to share your programs, campus life, and success stories, making you more accessible and appealing to a diverse audience. By utilizing targeted advertising strategies, you can reach students who align with your offerings, thus enhancing enrollment rates and fostering a more engaged student body. Contact HEM today!
As my colleagues and I work with university leaders on key areas such as strategic enrollment planning to and working with university boards , we help leaders assess and address five key challenges that impact institutional sustainability.
Program details: Compare programs to see differences in benefits, requirements, and student opportunities. Are there any trends in enrollment to be aware of? Pre-Med & Career Opportunities Medical School Pipeline : How strong is the schools pre-med program? How competitive is it, and what benefits does it offer?
Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy.
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