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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. Schools that have an overall retention rate of 90% or higher are an indication of strong health.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals.
The right plan can make all the difference in your recruitment and retention efforts. No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. This should encompass a review of admissions, retention, marketing, and tuition/financial aid strategies.
Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Continuous Enrollment assumes the family is continually enrolled.
The right plan can make all the difference in your recruitment and retention efforts. Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. Do you need to turnaround an enrollment decline?
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. In addition, it is important to set recruiting and retention goals for the next school year.
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Develop clear scholarship retention criteria.
You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Answer questions and provide support.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.
How can you your institution is optimizing your strategies for enrollment growth? With enrollment rates eroding and costs skyrocketing, everything is being evaluated at these institutions to make them more resilient and better prepared to compete in a changing higher ed landscape.
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.
Please welcome the Denver Christian School team to Enrollment Catalyst! Dr. Rick Newberry conducted a three day site visit in February 2023 to begin his Enrollment Catalyst Program with their team. Also, Enrollment Catalyst has been conducting its School Survey Solutions Program with DCS the past several years.
A public relations (PR) program can help you master how to effectively communicate with the public, media, and other members of the community on behalf of your clients. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. from our partners.
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago. Through student success and persistence through retention.
What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Fayetteville State University's (FSU) 30-60-90 Free Summer School Program offers students seven free credits per summer — a total of 28 credits over their college careers. The 30-60-90 program started in 2021, with COVID-19 federal relief funding. The school's retention rate jumped from 63.3% in the fall of 2020 to 77.7%
RNL graduate student data helps institutions better target graduate students Cost and flexible program options are two of the biggest enrollment factors. Do you know why your graduate students choose to enroll at your institution? The cost of the program is a driving factor for students. Five observations 1.
Additionally, these programs strengthen staff retention by showing newer professionals the viability of higher education as a rewarding, long-term career path through ongoing professional development and growth opportunities. Learn more What sets these programs apart?
A) Colleges need to manage their enrollment. This delicate calculation is the job of a college’s enrollment manager. Some colleges might have over-enrolled or under-enrolled last year or for more than one year, so they need to take fewer or more students overall this year. So what does this all mean?
Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.
How Pueblo College Supercharged Yield and Retention Efforts. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. Episode 126.
A State University of New York (SUNY) school is cutting 13 struggling degree programs to address a $10 million deficit. The university identified 13 bachelor of arts (BA), bachelor of science (BS), bachelor of fine arts (BFA), and bachelor of science in education (B.S.Ed) programs with low enrollment: BA. Kolison Jr.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
AI is being used in different ways across enrollment Likely because few reported using AI in their work, only a few attendees responded to the survey question, “how are you currently using AI in your work?”. Of those who did respond (N=18), 44% said they are not using it currently in their work.
Long gone are the days of admission offices counting college enrollment deposits on May 1 and beginning to plan out their summer conference tours. Chief enrollment officers and colleagues of mine beg the question—which seems so valid now— what is a deposit actually worth now ? The answer is still “a lot.”
Additional information can be collected later in the enrollment process. The Pitfalls of Paid Referrals To boost enrollment, some schools turn to referral programs that offer financial incentives or tuition discounts to current families to bring in new students. appeared first on Enrollment Catalyst.
Last month, I presented overview data documenting how satisfied graduate and online students are with their chosen programs, but this month I want to focus on how these data can help recruitment leaders in planning strategies that can optimally position institutions and programs for success.
Master of social work (MSW) programs equip students with the knowledge and skills to tackle pressing social issues such as poverty, substance misuse, and homelessness. Historically Black colleges and universities (HBCUs) offer MSW programs that provide a unique and important focus on the well-being of Black Americans and communities of color.
One potent yet underutilized strategy is the implementation of a Student Ambassador Program. Designing and executing a successful Student Ambassador Program involves strategic planning, clear objectives, and ongoing support and training for the ambassadors. What Is A Student Ambassador Program? To what end?
As an enrollment professional who oversees admissions, email communications, social media, customer relationship management (CRM) tools, events, webpages, and marketing outreach (and probably more), there’s something to be said about finding that one tool that brings all of these facets together – a platform that can do it all. Did you know?
The State University of New York (SUNY) introduced a student success program at 25 schools, replicated from a model by the City University of New York. Students in the program can receive up to $1,250 a year. SUNY Potsdam, one of the 25 participating schools, is already seeing improved student retention and higher GPAs.
This review includes students at four-year private and public institution, two-year community colleges, along with students in graduate programs and online learners. 89% 81% My program advisor is accessible by telephone and email. 89% 81% My program advisor is accessible by telephone and email.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.
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