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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.

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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Lichtenfeld : One of the biggest challenges is what I call the “data challenge.”

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Ruffaloni

Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.

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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Higher education is an increasingly competitive marketplace for each prospect that could be a future enrolled student at your institution. Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Let’s set up a time to talk. Contact us 4.

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.

Retention 246
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8 Effective Retention Strategies for your School

Enrollment Catalyst

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. A high-quality experience will likely result in families that want to remain enrolled.

Retention 207