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Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today!
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! What is education marketing? Lets explore! Contact HEM today!
Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Lichtenfeld : One of the biggest challenges is what I call the “data challenge.”
The research shows a clear hierarchy: Financial aid and scholarships (63%) Athletic programs (47%) if they are interested in playing sports at the college level Academic programs (43%) Career placement (38%) But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades.
Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.
Higher education is an increasingly competitive marketplace for each prospect that could be a future enrolled student at your institution. Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Let’s set up a time to talk. Contact us 4.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. A high-quality experience will likely result in families that want to remain enrolled.
It seems to me that there may be as many ways to use market data to support a new program concepts as there are institutions (or even programs). However, this means you are making decisions affecting tens of thousands of dollars of program development on the feedback of a couple dozen people (however well informed they may be).
Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. Answer questions and provide support. Disciplinary problems.
Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Learn more about the NPS survey and how Enrollment Catalyst can conduct this at your school. Learn more about Enrollment Catalyst’s School Survey Solutions.
Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.
We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.
Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies.
In the competitive world of private school admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. The post 6 Key Ingredients for Effective Admissions Follow-Up appeared first on Enrollment Catalyst.
While working in enrollment operations at Columbia University, Penn State University, and Carnegie Mellon University, Robert Tallerico became increasing interested in how technology can assist in enrollment operations—when systems are set up correctly. Watch this insightful webinar.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. When viewed holistically, the data lead to five interlinked action items that institutions must tackle in order to grow online enrollment.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
As graduate enrollment begins to cool and traditional undergraduate enrollment continues to face challenges, institutions need to ensure that their marketing, outreach, and recruitment practices align with how today’s graduate students make their decisions. 40 percent of online students live within 25 miles of the program of choice.
Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). Charles Ramos Charles Ramos, Vice President, Graduate and Online Enrollment Management.
Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. With this in mind, we held our Driving Organic Growth webinar to focus on the latest strategies to get the most out of your SEO. Explore more in our webinar.
Writing Mentorship Program Begin your journey toward stronger, high-impact writing! ENROLL NOW Writing is key to success in college admissions and beyond. START NOW Writing promotes self-reflection and emotional intelligence. Journaling, personal essays, and reflective writing assignments help students develop self-awareness.
5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.
Growing online enrollment is one of the most effective strategies institutions can employ to counterbalance the oncoming shortfall of traditional undergraduates. Don’t miss our webinar on October 17 Join Phil and I on October 17 for an expanded version of our conversation. government are complicating life for many institutions.
How do you ensure the success of new program launches? RNL and Pratt have been working together for more than five years, and in that time seven new programs have been launched. She said, “These programs may all be in the engineering world, but every one of them has required a complete re-think of what will work. “The
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
This review includes students at four-year private and public institution, two-year community colleges, along with students in graduate programs and online learners. 89% 81% My program advisor is accessible by telephone and email. 89% 81% My program advisor is accessible by telephone and email.
If your core markets are declining, there are various strategies to sustain or grow enrollment. Can we build strategies to support our enrollment goals using this market intel? If your market is stable or growing, how do you anticipate where increased competition may arise due to changes in adjacent markets? Absolutely!
Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every institution is known for certain academic programs where you’re ranked fairly highly in the country.
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. For the first time in nearly a decade, graduate enrollment declined in 2021 and 2022, according to NSC projections. Here are the top four challenges university leaders identified.
Your graduates are living proof of your programs effectiveness. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! For schools, this network fosters goodwill and credibility, proving that your programs produce graduates who thrive in competitive industries.
The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)
As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today! Finally, invest in ongoing education and training.
Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.
I recently hosted Top Tier Admissions’ “Ask Me Anything” webinar, where we dove deep into the importance of having a solid early admissions strategy and all the perks that come with it. Application Review Program Do you have a compelling and strategic application package that will rise above the rest?
By understanding and leveraging these trends, your institution can enhance its visibility, strengthen its brand, and achieve its enrollment goals. Hyper-personalized marketing, which leverages data to create tailored interactions, has emerged as a powerful strategy to engage students on a deeper level and drive enrollment success.
From deciding if, when and where to apply and enroll, students are turning to the trusted adults in their lives to make important decisions about their futures. We then asked seniors about the key influences in their enrollment decisions. Cost and aid have a tremendous impact on enrollment decisions. Turns out, it wasn’t.
This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. Colleges with Autism Programs What Are the Best Colleges for ADHD? In choosing the right college, you need to pay attention to the details of the resources they offer.
Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.
Register for the webinar on Thursday, November 7, at 2 p.m. Whether your admissions season is well underway or you just opened applications in October, these results provide the insights you need to make timely adjustments to meet your enrollment goals for next year.
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