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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Higher education is an increasingly competitive marketplace for each prospect that could be a future enrolled student at your institution. Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Let’s set up a time to talk. Contact us 4.

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.

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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Lichtenfeld : One of the biggest challenges is what I call the “data challenge.”

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2024 Niche Enrollment Survey

Niche

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

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How Should You (and Shouldn’t You) Use Market Data in Program Selection

Ruffaloni

It seems to me that there may be as many ways to use market data to support a new program concepts as there are institutions (or even programs). However, this means you are making decisions affecting tens of thousands of dollars of program development on the feedback of a couple dozen people (however well informed they may be).

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8 Effective Retention Strategies for your School

Enrollment Catalyst

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. A high-quality experience will likely result in families that want to remain enrolled.

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