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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?
A healthy institution: Enhances employee retention: A positive work environment fosters employee satisfaction and loyalty, leading to lower turnover rates and reduced costs associated with recruitment and training. Reach out and we can set up a time for us to talk.
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. Schools that have an overall retention rate of 90% or higher are an indication of strong health.
Lets break down why these surveys matter more than everand how your school can use them to drive strategy, retention, and trust. The Parent Perspective: Engagement + Retention Parents are your most important ambassadorsand your greatest retention tool. This makes surveys a key part of your enrollment and retention strategy.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
The right plan can make all the difference in your recruitment and retention efforts. No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. This should encompass a review of admissions, retention, marketing, and tuition/financial aid strategies.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
Collaborate, learn, and discover a Family Journey framework that will help you prioritize and implement proven recruitment and retention strategies. the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! For more information, check out the Enrollment Marketing Geeks on the Road Website.
Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Continuous Enrollment assumes the family is continually enrolled.
The right plan can make all the difference in your recruitment and retention efforts. Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. Do you need to turnaround an enrollment decline?
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. In addition, it is important to set recruiting and retention goals for the next school year.
Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Develop clear scholarship retention criteria.
You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Disciplinary problems.
To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Enrollment focused, rather than being driven by lead generation We focus on enrollment data and not just lead generation.
As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. What does your school hope to achieve in the upcoming year?
Your school’s enrollment marketing plan is similar to a hiking trail. Identify Your Challenges Your enrollment marketing plan should include the problems or challenges that you want to overcome. Is there anything that can be improved, changed, or implemented to keep them enrolled? These two areas area closely related.
How can you your institution is optimizing your strategies for enrollment growth? With enrollment rates eroding and costs skyrocketing, everything is being evaluated at these institutions to make them more resilient and better prepared to compete in a changing higher ed landscape.
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.
Please welcome the Denver Christian School team to Enrollment Catalyst! Dr. Rick Newberry conducted a three day site visit in February 2023 to begin his Enrollment Catalyst Program with their team. Also, Enrollment Catalyst has been conducting its School Survey Solutions Program with DCS the past several years.
Join the Enrollment Marketing Geeks in Orlando, FL, to Map Out Your Enrollment Marketing Plan! The post Join the Enrollment Marketing Geeks on the Road in Orlando! appeared first on Enrollment Catalyst. Wed, Nov 30 through Fri, Dec 2, 2022. Orlando, Florida, at the Signia Hilton Orlando Bonnet Creek.
Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.
What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).
The school's retention rate jumped from 63.3% Two-thirds of the university's nearly 7,000 students are enrolled in summer courses. One of North Carolina's historically Black colleges and universities (HBCUs) is evolving into a "three-semester university" and boosting retention rates by offering all of its students free summer classes.
RNL graduate student data helps institutions better target graduate students Cost and flexible program options are two of the biggest enrollment factors. Do you know why your graduate students choose to enroll at your institution? Five observations 1. The cost of the program is a driving factor for students.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Gain a comprehensive view of your employee experience The updated CESS measures key aspects of faculty and staff morale, including workplace recommendations, overall job satisfaction, and retention rates.
Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.
How Pueblo College Supercharged Yield and Retention Efforts. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. Episode 126.
A) Colleges need to manage their enrollment. This delicate calculation is the job of a college’s enrollment manager. Some colleges might have over-enrolled or under-enrolled last year or for more than one year, so they need to take fewer or more students overall this year. So what does this all mean?
In the fast-paced world of school life, it’s a common misconception that once enrollment is full, there’s less need for ongoing marketing efforts. Just because your enrollment is full this year does not mean that you will continue this trend next year. Your school’s enrollment needs follow an annual cycle.
By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. You want to be the one engaging in those conversations and making a case to continue toward enrollment. This blog was co-authored with Ann Cools.
AI is being used in different ways across enrollment Likely because few reported using AI in their work, only a few attendees responded to the survey question, “how are you currently using AI in your work?”. Of those who did respond (N=18), 44% said they are not using it currently in their work.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
Additional information can be collected later in the enrollment process. The Pitfalls of Paid Referrals To boost enrollment, some schools turn to referral programs that offer financial incentives or tuition discounts to current families to bring in new students. appeared first on Enrollment Catalyst.
Long gone are the days of admission offices counting college enrollment deposits on May 1 and beginning to plan out their summer conference tours. Chief enrollment officers and colleagues of mine beg the question—which seems so valid now— what is a deposit actually worth now ? The answer is still “a lot.”
The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.
This is valuable information for recruitment and enrollment leaders to consider in informing how to position your institution in marketing materials. This is valuable information for recruitment and enrollment leaders to consider in informing how to position your institution in marketing materials.
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