Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

APRIL 21, 2024

How can AI help enrollment managers in analyzing data to achieve enrollment goals? At the core of all of this is the shift to a conversational natural language interface that will allow enrollment managers to analyze data easier, faster, and better. Request Consultation Want to learn more?

Enrollment 130

Enrollment Government Higher Education SAT 130

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

Ruffaloni

FEBRUARY 9, 2023

To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). To learn more about the study, download the report here.

Enrollment 263

Enrollment University University Education 263

Ruffaloni

APRIL 27, 2023

Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Lichtenfeld : One of the biggest challenges is what I call the “data challenge.”

Enrollment 259

Enrollment Orientation Online Programs Programs 259

The Enrollment Marketer

FEBRUARY 14, 2023

Building an effective marketing and recruitment plan is still a crucial part of graduate enrollment management, but many of the rules have changed in today’s digital-first, virtual-is-normal reality. Pre-Covid tactics won’t work like they used to, so where do you begin? Look no further!

Enrollment 94

Enrollment Out-of-State Graduate Students In-State 94

Ruffaloni

AUGUST 28, 2024

Consistencies Two of the most important consistencies across the three generations are: Decision Making Priorities : Online students of all generations prefer to enroll close to home but will opt for a more distant program if they can’t find a program that meets their needs nearby.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

Enrollment Catalyst

JANUARY 22, 2024

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. A high-quality experience will likely result in families that want to remain enrolled.

Retention 206

Retention Enrollment Transition High School 206

Ruffaloni

SEPTEMBER 28, 2023

Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.

Enrollment 264

Enrollment Online Programs Programs Education 264

Niche

DECEMBER 6, 2022

This is a recording of a webinar on key takeaways from the 3rd annual Niche PK-12 Parent Survey. Angela Brown covers what mattered most to parents as they considered schools for the fall of 2022, and the marketing channels and tactics to prioritize (and avoid) to meet your enrollment goals. Resources from the Webinar.

Enrollment 52

Enrollment 52

Ruffaloni

APRIL 21, 2024

Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. When viewed holistically, the data lead to five interlinked action items that institutions must tackle in order to grow online enrollment.

Online Programs 130

Online Programs Enrollment Policies Programs 130

Ruffaloni

SEPTEMBER 28, 2023

To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Enrollment focused, rather than being driven by lead generation We focus on enrollment data and not just lead generation.

Retention 246

Retention Enrollment Academic Coaching Semester 246

Enrollment Catalyst

JULY 24, 2024

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success.

Retention 198

Retention Orientation Enrollment Tuition 198

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

Enrollment 85

Enrollment Admissions Transition Campus Tours 85

Ruffaloni

APRIL 27, 2023

While working in enrollment operations at Columbia University, Penn State University, and Carnegie Mellon University, Robert Tallerico became increasing interested in how technology can assist in enrollment operations—when systems are set up correctly. Watch this insightful webinar.

Enrollment 147

Enrollment Out-of-State Online Programs In-State 147

Niche

OCTOBER 18, 2024

In this Niche webinar recording, Catie Clark, Director of Niche Direct Admissions Partnerships, and Damien Snook, Sr. Manager of Enrollment Operations, provide an exclusive first look at our end-of-cycle data.

Enrollment 40

Enrollment Admissions Acceptance 40

The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1. Why open rates are diminishing in value to marketers and other metrics are rising.

Higher Education 52

Higher Education Enrollment Education Education 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment 70

Enrollment Education Education Financial Aid 70

Niche

NOVEMBER 14, 2024

It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.

Enrollment 52

Enrollment Financial Aid Loans Scholarships 52

Niche

NOVEMBER 12, 2024

Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.

Enrollment 52

Enrollment Tuition ACT Admissions 52

Niche

NOVEMBER 16, 2023

This is a recording of a Niche webinar discussing the results of the annual PK-12 State of Enrollment & Marketing Survey. Angela covered staffing, budgeting and the tactics schools and districts are using to connect with prospective families.

Enrollment 52

Enrollment Private School Public School In-State 52

The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment 52

Enrollment Education Education Financial Aid 52

Enrollment Catalyst

FEBRUARY 12, 2024

Together, they present a compelling glimpse into the future of educational enrollment marketing leadership and technology’s role in it. Leaders should immerse themselves in the AI landscape through webinars, specialized online courses, and direct experimentation with tools like ChatGPT. It’s great to have you here.

Private School 185

Private School Enrollment Admissions Education 185

EAB

DECEMBER 7, 2023

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If

Enrollment 52

Enrollment Financial Aid Government Admissions 52

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Instead of overhauling your entire enrollment plan (please don’t do this), consider making targeted adjustments that your team can enact to make strategic changes.

Enrollment 52

Enrollment Financial Aid Scholarships Grants 52

Enrollment Catalyst

DECEMBER 8, 2022

Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies.

Retention 152

Retention Transition Enrollment Admissions 152

Ruffaloni

JANUARY 18, 2024

If your core markets are declining, there are various strategies to sustain or grow enrollment. Can we build strategies to support our enrollment goals using this market intel? If your market is stable or growing, how do you anticipate where increased competition may arise due to changes in adjacent markets? Absolutely!

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

Ruffaloni

AUGUST 30, 2023

As graduate enrollment begins to cool and traditional undergraduate enrollment continues to face challenges, institutions need to ensure that their marketing, outreach, and recruitment practices align with how today’s graduate students make their decisions. 40 percent of online students live within 25 miles of the program of choice.

Graduate Students 147

Graduate Students Enrollment Programs 147

Niche

NOVEMBER 7, 2024

In this webinar we unpacked the key findings from our recent pulse survey , including the impact of AI-enabled search, what’s motivating parents to change schools, how parents first engage with the schools they’re considering and the surprising marketing channels to lean into (and away from) right now.

Enrollment 52

Enrollment Admissions 52

Ruffaloni

SEPTEMBER 14, 2023

Watch our webinar for more strategies and insights. But the change is daunting for those of us working in enrollment and financial aid. In fact, at a recent webinar on the SAI transition that we held , two-thirds of our attendees felt unprepared or unsure about their preparation for the SAI transition. We are also here to help.

Financial Aid 130

Financial Aid Grants Transition Enrollment 130

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.

Community College 95

Community College Community College Enrollment Orientation 95

Enrollment Catalyst

NOVEMBER 27, 2022

52 enrollment and marketing geeks from 29 schools in 15 states and 2 provinces will gather in Orlando for the first “Geeks on the Road” Workshop. In this phase, the parent will decide to apply, enroll, and onboard. You can access the recording of this webinar. The Decision Phase. The parent has a decision to make.

Waitlist 157

Waitlist Orientation Enrollment Out-of-State 157

EAB

DECEMBER 18, 2023

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. That said, forward-thinking practitioners in every field are wasting no time putting this new toolkit to work, often to startling effect.

Enrollment 52

Enrollment Out-of-State Admissions Applications 52

EAB

MAY 16, 2023

Blogs What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z Three tactics to strengthen your advancement strategy There’s no denying the profound impact Generation Z has had on higher education. The first generation exposed to technology from an early age, Gen Z is comprised of “digital natives.”

Enrollment 52

Enrollment Retention Higher Education Education 52

The Enrollment Marketer

FEBRUARY 22, 2023

Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference. There is a lot more to inbound marketing for graduate enrollment management professionals to consider.

Higher Education 52

Higher Education Enrollment Education Education 52

Ruffaloni

JUNE 15, 2023

A 2018 report from the National Center for Educational Statistics showed that for every year between 2000 and 2016, the immediate college enrollment rate for students from high-income families (83 percent in 2016) was higher than the college enrollment rates for students from middle income (64 percent) and low-income families (67 percent).

Financial Aid 147

Financial Aid Enrollment Out-of-State Scholarships 147