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How to Enhance Local SEO for K-12 School Websites

HEM (Higher Education Marketing)

Regularly update your GMB profile with fresh photos, events, and posts, as Google favors active profiles, enhancing your schools local SEO ranking. Develop blog posts, articles, and resource pages that speak to local concerns, events, and topics families in your area care about. Adding relevant categories (e.g.,

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Solving the Enrollment Puzzle at a Small College

Ruffaloni

They added new strategies such as a virtual orientation event for transfer students. They found a cross-section of GPA and student need that resulted in 10 deposits alone—a significant win for a smaller college like Elmira, especially in a challenging financial aid climate.

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10 Reasons Why Your School’s Instagram Page is Not Performing Well

HEM (Higher Education Marketing)

Instagram’s algorithm favors active accounts, so if your school is posting sporadically or only during major events, you may struggle to stay visible in your audience’s feed. Here, The Clover School targets parents, highlighting the fact that parents regularly enjoy the opportunity to connect at events.

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Whether launching a new ad campaign, redesigning the website, or hosting a special event, its tempting to believe that one initiative alone can drive sustained success. Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight.

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WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience

HEM (Higher Education Marketing)

WeChat’s “Mini Programs” allow schools to build customized features like event registration systems, virtual tours, and interactive alumni networks. Another significant feature of WeChat is WeChat Pay, allowing students and parents to seamlessly handle tuition fees, donations, and event payments.

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Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

By ensuring that parents are well-informed about upcoming events, school policies, and student progress, administrators can build stronger connections between the school and the families they serve. Highlight student achievements, community events, and teacher spotlights. Parents are eager to be involved in their child’s education.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Students and families are likely reaching out for additional information, attending virtual or in-person events, and engaging with admissions counselors. From testimonials and alumni success stories to faculty introductions and campus events, video content humanizes your institution. At this stage, communication should remain active.