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Listening to Your Current Graduate and Online Students: A Strategic Approach for Effectively Competing With Other Programs

Ruffaloni

Student feedback is essential for optimizing your marketing efforts. As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education.

Programs 162
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Digital Strategy: The Core to Successful Program Marketing

Ruffaloni

In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete.

Programs 130
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Online College Programs Drive Spring 2024 Enrollment Growth

BestColleges

Enrollment in primarily online institutions (POIs) and multistate college programs rose 3.8% Online enrollments are increasing overall, but gains vary by degree level. Distance education graduate schools saw the biggest increase in spring 2024. million students enrolled at U.S. in spring 2024. of all enrollments.

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Recruitment Implications of Graduate and Online Student Satisfaction

Ruffaloni

Last month, I presented overview data documenting how satisfied graduate and online students are with their chosen programs, but this month I want to focus on how these data can help recruitment leaders in planning strategies that can optimally position institutions and programs for success.

Retention 147
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Achieving Success Without an OPM

Ruffaloni

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)

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Is Online Education Really in Trouble? No, and Here Is Why!

Ruffaloni

Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Graduate In 2022 more than 424,000 more graduate students decided to enroll in all or some online courses than in 2019—with those opting for “all online” significantly outpacing “some online”.

Education 162
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Course Design Support Is Crucial to Meet the Growing Demand for Online Learning

Ruffaloni

Several key figures illustrate this point: Continuing student interest and corresponding enrollment growth in fully online programs. While enrollment growth in online programs is less pronounced among traditional-age undergraduates (36% vs. 50.6% for graduate students), this figure is still striking.