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Our 2022 research among onlineprogram marketers indicates even higher proportions of leads coming from these two sources. Additional RNL research indicates that almost 60 percent of traditional undergraduate students use search engines to start their program search. We are also here to help you.
In May, we released the inaugural OnlineStudent Recruitment Report presenting findings from our survey of 1,600 prospective onlinestudents. “The average marketing spend of more than $1 million documented in OnlineProgram Marketing and Recruitment Practices surprises audiences every time I bring it up.
The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in onlineprograms. leads, marketing materials/creative, online web presence for the onlineprograms, revenue, etc.)
Currently, 52% of survey respondents offer fewer than half of their graduate and adult-serving programsonline. But the ongoing perception of onlineprograms as a panacea to enrollment challenges has placed more pressure on graduate and adult-serving units to expand online offerings. Learn more.
Register for the 6/22 webinar discussion Navigating the Survey Prospective graduatestudents want in-person programs more than online, and it’s the program that matters more than the institution. Even in a post-pandemic world the graduateprogram search is online.
Our Professional and Adult Education Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. It all comes down to speed-to-completion, program flexibility, and return on student investment. Here’s what graduatestudents are looking for, in their own words.
Students may attend up to four different programs, but may not be enrolled in more than one, two-week program at the same time. Students must be at least 14 years old at the time the program begins to participate. Students who are unable to commute to campus may wish to consider one of our online summer programs.
million more undergraduates and 450k more graduatestudents are choosing fully or partially online study. million fewer undergraduates and 288k fewer graduatestudents are choosing classroom-only programs. The post 7 Trends to Inform OnlineProgram Expansion in 2025 appeared first on Ruffalo Noel Levitz.
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